GUESTS & RESOURCES
- Kathy Brown: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Semantic search aims to improve the quality and relevance of research results but displaying results not only based on exact search terms but also the meaning and context of the search query and getting a better understanding of user intent. This should, in turn, mean the search results displayed should be of better quality and more relevant.
Kathy Brown, SEO consultant at Searchmetrics joins host Benjamin Shapiro to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it? In this episode, Ben and Kathy discuss the relationship between SEO and semantic search.