Kathy Brown

Senior SEO Manager, Searchmetrics Kathy Brown has over a decade of experience in Technical SEO, working with large enterprises, growing B2Bs and global eCommerce brands to improve their online visibility. At Searchmetrics Kathy partners with our largest clients, working directly with Senior Marketing and Product Managers to grow their revenue by increasing organic traffic.
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Semantic Search’s Impact On SEO
Voices of Search Time to read: 1 minKathy Brown, SEO consultant at Searchmetrics joins host Benjamin Shapiro to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it?Read More -
Core Web Vitals Week Pt. 5
Voices of Search Time to read: 1 minGoogle’s new ranking factor focuses on user intent and experience. The combination of monitoring your score in real-time and lab and field data is key to improving site experience and SEO.Read More -
Core Web Vitals Week Pt. 4
Voices of Search Time to read: 1 minGoogle's Core Web Vital metric CLS is a critical to understand. This score is associated with user experience but not related to user interaction.Read More -
Core Web Vitals Week Pt. 3
Voices of Search Time to read: 1 minFID can be difficult to diagnosis as it cannot be simulated in a lab and needs user interaction. Once understood and monitored it can be a powerful metric that will benefit your site's rankings.Read More -
Core Web Vitals Week Pt. 2
Voices of Search Time to read: 1 minLCP is one of three metrics used to determine the user experience of a web page. It is important to understand the load timeline as it determines if the page is useful to the user.Read More -
Core Web Vitals Week Pt. 1
Voices of Search Time to read: 1 minGoogle announced within the last week that web vitals officially go live in May 2021. Simply put, web vitals are a new ranking factor that evaluates how quickly a page loads, its interactivity and how much the page jumps around once it loads. Vitals’ criteria ultimately evaluates how stable and usable a webpage is for the user.Read More -
Core Web Vitals are Coming!
Voices of Search Time to read: 1 minGoogle announced within the last week that web vitals officially go live in May 2021. Simply put, web vitals are a new ranking factor that evaluates how quickly a page loads, its interactivity and how much the page jumps around once it loads. Vitals’ criteria ultimately evaluates how stable and usable a webpage is for the user.Read More -
Evaluating Your Technical SEO Foundation
Voices of Search Time to read: 21 minKnowing which technical aspects of your site to optimize is tricky, and depends on the technical ecosystem of your website and its data. Join host Ben as he speaks with Searchmetrics’ Senior SEO Consultant Kathy Brown about how to determine if your site maintains a strong technical SEO foundation and how to best use Google Search Console in your technical optimization efforts.Read More -
Changes in Technical SEO
Voices of Search Time to read: 23 minGoogle’s making big moves in 2020, with its debut of web vitals indicating they’re retooling technical ranking factors for 2021. Join host Ben as he speaks with Searchmetrics’ SEO Consultant Kathy Brown about what’s behind the technical changes, what new technical ranking factors to expect and how you can best prepare now to enter 2021 on the right foot.Read More