Kathy Brown

Kathy Brown, SEO consultant at Searchmetrics joins host Benjamin Shapiro to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it?

Google’s new ranking factor focuses on user intent and experience. The combination of monitoring your score in real-time and lab and field data is key to improving site experience and SEO.

Google's Core Web Vital metric CLS is a critical to understand. This score is associated with user experience but not related to user interaction.

FID can be difficult to diagnosis as it cannot be simulated in a lab and needs user interaction. Once understood and monitored it can be a powerful metric that will benefit your site's rankings.

LCP is one of three metrics used to determine the user experience of a web page. It is important to understand the load timeline as it determines if the page is useful to the user.

Google announced within the last week that web vitals officially go live in May 2021. Simply put, web vitals are a new ranking factor that evaluates how quickly a page loads, its interactivity and how much the page jumps around once it loads. Vitals’ criteria ultimately evaluates how stable and usable a webpage is for the user. 

Google announced within the last week that web vitals officially go live in May 2021. Simply put, web vitals are a new ranking factor that evaluates how quickly a page loads, its interactivity and how much the page jumps around once it loads. Vitals’ criteria ultimately evaluates how stable and usable a webpage is for the user. 

Knowing which technical aspects of your site to optimize is tricky, and depends on the technical ecosystem of your website and its data. Join host Ben as he speaks with Searchmetrics’ Senior SEO Consultant Kathy Brown about how to determine if your site maintains a strong technical SEO foundation and how to best use Google Search Console in your technical optimization efforts.

Google’s making big moves in 2020, with its debut of web vitals indicating they’re retooling technical ranking factors for 2021. Join host Ben as he speaks with Searchmetrics’ SEO Consultant Kathy Brown about what’s behind the technical changes, what new technical ranking factors to expect and how you can best prepare now to enter 2021 on the right foot.