GUESTS & RESOURCES
- Kathy Brown: Website // LinkedIn
- Karl Kleinschmidt: LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Ben concludes Core Web Vitals week with Searchmetrics’ Senior SEO Strategist Kathy Brown and Senior SEO Strategist Karl Kleinschmidt to discuss advanced core web vitals. They chat about the importance of looking at the three core web vitals long-term and scaling it at the enterprise level.
Google’s new ranking factor has a lot of focus on user intent and experience. It is not surprising since Google is all about user experience. When it comes to scaling your core web vitals it’s important to avoid making critical mistakes that can have a negative impact on your score. Keeping an eye on your score in real-time and using the combination of lab and field data will go a long way to improving your site experience and increasing your SEO.