GUESTS & RESOURCES
- Lisann Kohnke: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Lisann Kohnke, Head of Insights at Searchmetrics, joins Benjamin Shapiro to discuss leveraging search data within your organization, translating keywords and category data to assess trends in your market and how communicate the value of these metrics. Using a recent example of changing trends in the market, Lisann explains how keyword research is crucial for you to stay ahead with not only buyer intent and product search, but also to enable you to address competition and market opportunity.