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Lisann Kohnke
Lisann Kohnke 2021/06/18

Search & Market Insights

Voices of Search Time to read: 1 min

GUESTS & RESOURCES

Episode Overview:

Lisann Kohnke, Head of Insights at Searchmetrics, joins Benjamin Shapiro to discuss leveraging search data within your organization, translating keywords and category data to assess trends in your market and how communicate the value of these metrics. Using a recent example of changing trends in the market, Lisann explains how keyword research is crucial for you to stay ahead with not only buyer intent and product search, but also to enable you to address competition and market opportunity.

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Lisann Kohnke

Lisann Kohnke

Lisann Kohnke is a Head of Insights at Searchmetrics. She is our clients' contact point for all topics related to our API, and supports with the automization of analyses and efficient reporting of online marketing data.

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