searchmetrics email facebook github gplus instagram linkedin phone rss twitter whatsapp youtube arrow-right chevron-up chevron-down chevron-left chevron-right clock close menu search

Search & Market Insights


Episode Overview:

Lisann Kohnke, Head of Insights at Searchmetrics, joins Benjamin Shapiro to discuss leveraging search data within your organization, translating keywords and category data to assess trends in your market and how communicate the value of these metrics. Using a recent example of changing trends in the market, Lisann explains how keyword research is crucial for you to stay ahead with not only buyer intent and product search, but also to enable you to address competition and market opportunity.

Lisann Kohnke

Lisann Kohnke

Lisann Kohnke is a Head of Insights at Searchmetrics. She is our clients' contact point for all topics related to our API, and supports with the automization of analyses and efficient reporting of online marketing data.

Write a Comment

Note: If you enter something other than a name here (such as a keyword), or if your entry seems to have been made for commercial or advertising purposes, we reserve the right to delete or edit your comment. So please only post genuine comments here!

Also, please note that, with the submission of your comment, you allow your data to be stored by To enable comments to be reviewed and to prevent abuse, this website stores the name, email address, comment text, and the IP address and timestamp of your comment. The comments can be deleted at any time. Detailed information can be found in our privacy statement.