GUESTS & RESOURCES
- Lisann Kohnke: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join Lisann Kohnke, Head of Insights at Searchmetrics, and Benjamin Shapiro as they discuss the importance of using search data in identifying your real target market online. Lisann explains the complexity of establishing which keywords are most relevant to your target audience, the need to understand how users search for products online and that the obvious keywords are not always going to have the most impact in your content.