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SEO

Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.

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    Tyson Stockton
    Tyson Stockton 2020/11/09

    Q3 2020 in Review: Google Updates
    Voices of Search Time to read: 1 min
    Google didn’t release many updates this quarter and spent more time fixing technical bugs from mid-September to early October. The industry initially thought the bugs were an update as rankings fluctuated. However, it turned out to be an indexing issue regarding canonical tagging where Google’s system couldn’t differentiate between duplicate content.
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  • Jordan Koene
    Jordan Koene 2020/11/06

    Google’s Antitrust Hearing
    Voices of Search Time to read: 2 min
    The Justice Department required Google to submit an official response to the presiding judge regarding the lawsuit by mid-December. It’s expected the summary will include Google’s POV of what a search engine is and that the search landscape is far more diverse than the monopoly allegations state. They’re expected to use Amazon and Facebook as examples, while also requesting to see 16 months worth of data the government collected on the search giant.
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  • Jordan Koene
    Jordan Koene 2020/11/05

    Google’s Antitrust Case
    Voices of Search Time to read: 2 min
    The suit against Google pertains to its growing influence in and monopoly of the search industry and how its business practices are hindering marketplace competition. The U.S. government is concerned about the exclusivity agreements it formed with companies like LG and Apple, whom it paid the latter an estimated eight to $12 billion to become the default search engine on iOS devices. 
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  • Tyson Stockton
    Tyson Stockton 2020/11/04

    Will Digital Marketing Recover in 2021?
    Voices of Search Time to read: 1 min
    Despite slashed marketing budgets, advertising needs have also dwindled reducing the costs of paid ads making it an optimal time to invest. As reliance on automated marketing processes increases, companies will continue to optimize their existing assets headed into 2021. This process allows companies to better manage smaller budgets while maximizing the use of their digital assets. 
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  • Tyson Stockton
    Tyson Stockton 2020/11/03

    What the Heck Happened to Digital Marketing in 2020?!
    Voices of Search Time to read: 2 min
    The U.S. economy started 2020 on a high note, with an eighth consecutive year of increasing growth. Most companies expected a downturn of some sort to occur, yet were prepared to spend an estimated $800 billion on marketing in 2020 according to a study from Forrester. Marketers were aiming to spend more on content and influencer marketing until the emergence of COVID-19 stalled those efforts.
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  • Google announces changes: is this the end of AMP?
    Jan Grundmann
    Jan Grundmann 2020/11/03

    Google announces changes: is this the end of AMP?
    SEO Time to read: 9 min
    Google pushed AMP since 2015 - but now more non-AMP search results and the new ranking factor page experience could mean the end for AMP.
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  • Tyson Stockton
    Tyson Stockton 2020/11/02

    October 2020 Winners & Losers
    Voices of Search Time to read: 2 min
    As the 2020 holiday season approaches, Amazon continues its reign over ecommerce. Google is aiming to compete in ecommerce queries with more free listings in SERPs and new schema markups for shipping. Amazon is expected to maintain its No. 1 spot, but a battle is brewing for the No. 2 spot between Walmart and Ebay.
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    Marcus Pentzek
    Marcus Pentzek 2020/10/30

    Analyzing Baidu-SEO Ranking Factors for the Largest Chinese Search Engine
    Analysis Time to read: 12 min
    A complete analysis of Baidu organic rankings reveals what SEOs need to pay attention and what is just a myth. Find out more!
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  • Cassie Dell
    Cassie Dell 2020/10/30

    Building SEO Feedback Loops
    Voices of Search Time to read: 1 min
    Creating an SEO feedback loop is a vital process for learning your business, setting a strategy, implementing it, evaluating and knowing when to pivot. Understanding the context of your data and knowing how to communicate successes and needed improvements are critical to keeping SEO efforts from being siloed.
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  • Cassie Dell
    Cassie Dell 2020/10/29

    How to Evaluate SEO Campaign Success
    Voices of Search Time to read: 1 min
    Although it’s tempting to just evaluate certain parts of your data, you need to evaluate data from all sources to gain a complete picture of your strategy’s performance. This includes segmenting and examining all sources from desktop and mobile data sources. Monthly evaluations of your SEO campaign can clearly illustrate its time to maturity and provide a detailed timeline for evaluation from other departments and higher ups.
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