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Will Digital Marketing Recover in 2021?


Episode Overview:

Join host Ben as he continues his conversation with Searchmetrics’ CMO Doug Bell about whether digital marketing will trend toward recovering in 2021. Together they discuss what to expect in terms of the changes that occurred this year heading into next year.

Although the economy has rebounded in certain respects, the full brunt of the downturn is yet to occur. Doug states there is an average three to six month lag before marketing spending rebounds even if the economy were to recover overnight. Despite slashed marketing budgets, advertising needs have also dwindled reducing the costs of paid ads making it an optimal time to invest in paid endeavors.

As reliance on automated marketing processes increases, companies will continue to optimize their existing assets headed into 2021. This process allows companies to better manage smaller budgets while maximizing the use of their digital assets. 

Although marketing will recover, the marketing industry is forever changed. Marketers will likely focus more of their efforts on high performing channels that work for their brand instead of trying to cover all marketing bases in the future.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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