Voices of Search
Voices of Search arms SEOs with the latest news and insights they need to navigate the ever changing landscape of search engine optimization (SEO) and content marketing. From the heart of Silicon Valley, Searchmetrics’ CEO Jordan Koene delivers actionable insights on using data to navigate the topsy-turvy world now being created by Google, Apple, and other search giants.
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Search & Market Insights
Voices of Search Time to read: 1 minDiscover the value of leveraging search data within your organization, translating keywords and category data to assess trends in your market and how communicate the value of these metrics with Searchmetrics' Head of Insights, Lisiann Kohnke.Read More -
You don’t know your market, yet…
Voices of Search Time to read: 1 minJoin Lisann Kohnke, Head of Insights at Searchmetrics, joins Benjamin Shapiro to discuss the importance of search data in identifying your market online, the complexity of understanding which keywords are most relevant to your target audience.Read More -
Core Web Vitals Study Review
Voices of Search Time to read: 1 minMarcus Tober discusses his recent Study conducted about the impact of Core Web Vitals on website ranking and what developers need to do to meeting the standards to get good scores for Google's new Page Experience Ranking Factors.Read More -
Common misconceptions about Baidu
Voices of Search Time to read: 1 minSearchmerics SEO Expert Marcus Pentzek explains how Baidu in China is sometimes misunderstood, from domain name needs, the value of meta descriptions and backlinks and publishing content that will be ranked on the search engine.Read More -
How is Baidu different and similar to Google?
Voices of Search Time to read: 1 minDiscover the differences between Google and Baidu and what you need to understand about the platform if you are planning to enter the Chinese market.Read More -
Why is it Baidu and not Google in China?
Voices of Search Time to read: 1 minMarcus Pentzek shares his knowledge of Baidu, and why, it is the biggest and most popular search engine in China and not Google.Read More -
How differently does the internet work in China?
Voices of Search Time to read: 1 minDiscover some of the internet rules in China, what the limitations are and how the platforms differ in the region, and why.Read More -
Does it make sense to enter the Chinese market?
Voices of Search Time to read: 1 minExplore what business should ask themselves before embarking on marketing the in China, including the operational and legislative considerations as well as, importantly, language.Read More -
Does Zero Click Have Any Real Value?
Voices of Search Time to read: 1 minTyson Stockton and Benjamin Shapiro discuss zero click in the next installment of Reporting Week, exploring whether there are benefits to your brand awareness and future traffic, or is the benefit felt by Google alone?Read More -
SEO Stakeholder Alignment
Voices of Search Time to read: 1 minSEO stakeholder alignment and reporting is key to getting support for your channel and results recognised. Get tips on how to effectively communicate SEO results and reinforce the important part your SEO Strategy plays in meeting business goals in our final Reporting Week series podcast.Read More