Voices of Search
Voices of Search arms SEOs with the latest news and insights they need to navigate the ever changing landscape of search engine optimization (SEO) and content marketing. From the heart of Silicon Valley, Searchmetrics’ CEO Jordan Koene delivers actionable insights on using data to navigate the topsy-turvy world now being created by Google, Apple, and other search giants.
-
Securing SEO Resources
Voices of Search Time to read: 1 minWhether budget, people, tools or external support, your SEO resources should always be aligned to your goals and enable you to reach them.Read More -
Creating a Flexible SEO Roadmap
Voices of Search Time to read: 1 minSEO Strategist Jordan Koene explains how important having a structured but flexible roadmap is in order to for your to successfully execute your SMART SEO goals.Read More -
Defining Yearly Initiatives
Voices of Search Time to read: 1 minAdvice on how to define your initiatives for the year from both a technical SEO and content generation perspective, ensuring you're remembering to align with your organizations corporate goals.Read More -
Setting SMART SEO Goals
Voices of Search Time to read: 1 minJordan Koene looks at how to set SMART SEO goals which are specific, measurable and time-relevant for which you can set targets and review your success.Read More -
Aligning SEO and Corporate Goals
Voices of Search Time to read: 1 minIn the first instalment of the SEO Planning Series on Voices of Search, Jordan Koene explores the importance of aligning SEO with your overall corporate goals, and how this is esential regardless of the size of your business.Read More -
June Winners and Losers
Voices of Search Time to read: 1 minCheck out this month's winners and losers and see how the recent Google Updates have had an impact with Jordan Koene, SEO Strategist and Advisor to Searchmetrics and and host Benjamin Shapiro.Read More -
CWV Rollout? Page Experience Update
Voices of Search Time to read: 1 minNow that Google's Page Experience Ranking Factors Update is here, what do SEOs have to look forward to? Today, Jordan Koene and Benjamin Shapiro break down what the Core Web Vitals Update means for SEOs.Read More -
Google Core Update Alert (June 2021)
Voices of Search Time to read: 1 minThe roll-out of the Google Core update is something that every SEO has been anticipating, especially over the last couple of months. Now that it’s finally here, what can we expect? Jordan Koene, SEO strategist and advisor at Searchmetrics, joins host Benjamin Shapiro to answer these questions.Read More -
MUM AI Algorithm Update
Voices of Search Time to read: 1 minWhat really is the MUM AI update? As we have come to know and accept, a Google update means that you’ll probably need to adjust your optimization strategy. Join Searchmetrics' Advisor and SEO Strategist Jordan Koene as he looks into the implications of this update on SEO.Read More -
Semantic Search’s Impact On SEO
Voices of Search Time to read: 1 minKathy Brown, SEO consultant at Searchmetrics joins host Benjamin Shapiro to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it?Read More