Tag archive: Data

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At Searchmetrics, big data is not only the heart and soul of our Enterprise Suite, it’s a the passion that drives our team. That’s why we celebrate when one of our own directs such enthusiasm toward helping make the world work and play better. Data scientist Abhishek Thakur recently took home awards in the U.S. […]

May 12th, 2016 | About us No comments
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We have great news for all Excel fans and users: there is now a dedicated Excel add-in for our data, which lets you export data from the Suite straight into Excel. “e4seo” enables you to process large amounts of data from our software and create individual reports without having to use a complicated workaround. And […]

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Seldom has the hype surrounding a Google update been so feverish as was the case with the infamous mobile-friendly update. Let me set the scene. Once upon time, back in early April, the mighty Google decreed that sites that do not pass its new mobile-friendly test shall be banished from its mobile kingdom, ahem, rankings, […]

November 4th, 2015 | Analysis 12 comments
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Within a few weeks, Google has tweaked its core algorithm and rolled out an update for the second time without officially anouncing it. According to our quick analysis, this update seems to be primarily concerned with trending keywords as well as temporary search intentions related to informational (shorthead) keywords. First-glance-winners are first and foremost media […]

June 19th, 2015 | Analysis 54 comments
Google Phantom Searchmetrics

In the beginning of May 2015, webmasters far and wide witnessed severe traffic fluctuations, with some sites losing over 50% of their traffic! Clearly, Google had changed something, but what? Because of the initial uncertainty, it was called the “Phantom Update” (II). In this post, I’ll provide you with Searchmetrics data to shed more light […]

June 10th, 2015 | Analysis 27 comments
Panda downtrend

I have taken a look at the further development of the Winners and Losers of the Panda 4.1 Update. After all, both Google’s statements and the development of the data led to the conclusion that this is a slow, continuous rollout. That’s why we waited until we can say that the rollout is most likely […]

November 20th, 2014 | Analysis 22 comments
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It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White […]

September 7th, 2014 | Analysis 86 comments
Searchmetrics Analysis: https vs http

Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has […]

August 29th, 2014 | Analysis 116 comments

In the article series on “Big Data in SEO” I guide you through the seven topics that are important for enterprise SEO. This is the last part of the series and I will be dealing with the “Management of Big Data” ‒ featuring Reports and Dashboards. One of the biggest risks in the Big Data […]

April 29th, 2013 | General 4 comments

In the “Big Data in SEO” article series, I guide you through the seven topics that are important for enterprise SEOs. The present article looks at how the ROI for online marketing projects can be measured using the Searchmetrics Suite. In the end it’s always a question of money. Return on investment (ROI) is the […]

April 22nd, 2013 | General 4 comments
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