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For most Searchmetrics Essentials users, the standard setup – with its simple, intuitive interface – will probably suffice. However, anyone wanting to go deeper will be excited to satisfy their need for granularity with Essentials’ unique customized reports. Agencies and Freelancers performing SEO for clients in particular, can use these evaluations to create their own [...]

January 25th, 2012 | Essentials, General No comments
Universal-Search-AT-DE-US

Universal Search optimization generally promises high traffic potential. However, much of the essential data covering the frequency and distribution of OneBoxes is scarce or nonexistent.  With that in mind, I would like to look at the figures for Germany, Austria and the USA as well as offer a few optimization tips for hosting videos with [...]

January 17th, 2012 | Analysis No comments
essentials-weihnachten

Full access to Searchmetrics Essentials for all free registered users and customers! Although I love spending time with my two kids and my wife during the holidays, I’m not really a Christmas fan. Instead of celebrating in the age old traditions of eating, drinking, eating, sleeping and eating,  I prefer to create things and come [...]

December 23rd, 2011 | Essentials No comments
media-pro-integration

Fact check: How many news results are there in a news onebox? Do shopping oneboxes also appear on the second page of Google search results? And how often do sitelinks appear? As you know, at Searchmetrics we like to dig deep into the data, and from the depths this week we have brought out two [...]

November 29th, 2011 | Analysis, General No comments
Four different job directories on Spiegel Online subdomains

Searchmetrics Essentials lets you dissect subdomains even more precisely and effectively. Right from the start, you can now choose to display the visibility of directories and subdomains, as well as that of domains Now, for the first time, you can analyze subdomain comparisons, while continuing to utilize the tips and tools that you have come [...]

November 23rd, 2011 | Analysis, General No comments

Again universal search: It has been some months, since we had a look at the development of the Universal Search integrations in the SERPs. We now have new numbers from the search metrics datapool, so let’s have a closer look. Has the upper limit been reached? Let’s look first of all at the overview of [...]

November 16th, 2011 | Analysis, General 2 comments
pubcon-recap

This year, we brought a big presence to the Las Vegas PubCon. And, since we participated in quite a few interesting sessions, we wanted to pass on a bit of what we saw. But before I begin: PubCon is massive and varied in its scope. With nine parallel tracks, the program  is impressively large. The [...]

November 14th, 2011 | Events, General No comments
google_freshness_update

Yesterday Amit Singhal (http://insidesearch.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html) from Google confirmed a new bigger Google Index update. The impact on all the searches is approximately 35%, which is as measured by the number of searches every day really a lot. As opposed to the Panda update it has an impact of nearly the double amount of searches! You can [...]

November 6th, 2011 | Analysis 53 comments
Are the guidelines a training brief for Google raters?

In the past week, a document with the title “General Guidelines Version 3.18 March 30,2011” was leaked, that essentially dealt with the evaluation of websites. Though it is obviously directed at search engine raters, it should not be understood that it is necessarily used to train Google raters. However, since Google rather quickly and forcefully [...]

October 28th, 2011 | General 1 comment
seo sem

As soon as it’s cold enough outside that chocolate gingerbread cookies won’t melt, they start turning up in supermarkets by the truckload. And now, we’re here – Christmas is just around the corner. Well… not quite. But Santa will be here in less than three months, which leads me to ask, “is everything prepared for [...]

October 12th, 2011 | Analysis No comments
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