Searchmetrics Analysis: https vs http

We have made a new analysis of HTTP vs. HTTPS and it seems as using a secure connection could be an advantage for webmasters in different perspectives – both from the point of SEO and to user-trust-signal it conveys. In August 2014, Google announced the secure connection to be an official ranking signal. Our recent […]

March 3rd, 2015 | Analysis 2 comments
Searchmetrics Insights

In the recent days the rumors of a new Google update went viral. Many webmasters have seen ranking fluctuations, but so far Google has not provided any detailed information. We had a look at the changes on search engine results pages, which mainly affect brands e-commerce and apparently mobile rankings. Both developments seem to not […]

February 8th, 2015 | Analysis 22 comments
Apple vs Google

In recent years, Google seems to have overtaken devices of all types, serving as the default search engine on the most popular web browsers. This position can partly be blamed for Google’s continuing domination of search engine market share, with top competitor Bing unable to gain traction. That may be about to change. First, Firefox decided […]

February 6th, 2015 | General 2 comments
seo avengers

Who is your favorite Avenger?  Recently I worked with a client to put together their SEO team. The question they posed was: “if we have unlimited resources and want to put together the best team for SEO, who and what do we need?” Structuring (old and new) internal resources is a common challenge that’s hardly […]

February 4th, 2015 | General 9 comments
Searchmetrics Rising-Falling-Stars

As another year in SEO ends, it’s time to take a look back at the rising and the falling stars in SEO Visibility for 2014, and most importantly, why the rankings changed. First, there is much more quality to be found in the search results, no doubt due to the effects of Panda, Penguin & […]

January 19th, 2015 | Analysis 15 comments
Visibility_14 in Paris

On November 13th  we had the chance to meet Tom Schuster, CEO of Searchmetrics at Paris Visibility 2014. He presented extracts from the latest Searchmetrics “Ranking Factors” study and insisted on the rise of content-related factors in those correlated with high rankings in Google. This was one of the reasons this day was to a […]

December 3rd, 2014 | Events 6 comments
Panda downtrend

I have taken a look at the further development of the Winners and Losers of the Panda 4.1 Update. After all, both Google’s statements and the development of the data led to the conclusion that this is a slow, continuous rollout. That’s why we waited until we can say that the rollout is most likely […]

November 20th, 2014 | Analysis 16 comments
SEJ Summit

In 2015 we, in partnership with Search Engine Journal, are bringing you the SEJ Summit! A conference series that will take place in six cities across the United States and one in the United Kingdom in London. The 2015 SEJ Summit which is hosted by us, will focus on content marketing, enterprise SEO, social media […]

November 19th, 2014 | General No comments
panda-roll-outs

In this article I show how Google’s Panda update is a more stable part of the continuously modified algorithm than many may think. Here I examine victims of different Panda iterations, explain the concept behind them and go into detail about a few cases. Although it’s not clear whether the update has been completely rolled […]

November 18th, 2014 | Analysis 1 comment
Searchmetrics_Certification

Searchmetrics Academy gets you up-and-running fast with top-flight SEO training designed by experts so you can become Searchmetrics Certified! We’re hosting two live training events in Paris and Palo Alto this November where you can become certified in both our yellow and green belt courses. These courses acquaint you with fundamental concepts and important terminology, […]

October 28th, 2014 | General 3 comments
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