Panda downtrend

I have taken a look at the further development of the Winners and Losers of the Panda 4.1 Update. After all, both Google’s statements and the development of the data led to the conclusion that this is a slow, continuous rollout. That’s why we waited until we can say that the rollout is most likely [...]

November 20th, 2014 | Analysis 2 comments
SEJ Summit

In 2015 we, in partnership with Search Engine Journal, are bringing you the SEJ Summit! A conference series that will take place in six cities across the United States and one in the United Kingdom in London. The 2015 SEJ Summit which is hosted by us, will focus on content marketing, enterprise SEO, social media [...]

November 19th, 2014 | General No comments
panda-roll-outs

In this article I show how Google’s Panda update is a more stable part of the continuously modified algorithm than many may think. Here I examine victims of different Panda iterations, explain the concept behind them and go into detail about a few cases. Although it’s not clear whether the update has been completely rolled [...]

November 18th, 2014 | Analysis No comments
Searchmetrics_Certification

Searchmetrics Academy gets you up-and-running fast with top-flight SEO training designed by experts so you can become Searchmetrics Certified! We’re hosting two live training events in Paris and Palo Alto this November where you can become certified in both our yellow and green belt courses. These courses acquaint you with fundamental concepts and important terminology, [...]

October 28th, 2014 | General 1 comment
With the Google Pirate Update sites that infringe copyrights were banned from the index

Google announced that the Pirate Update 2 was rolled out this week. After many criticisms that Google is not doing enough against Piracy it updated its filter to help stem piracy. It works similar like Panda or Penguin. Based on a huge set of queries and the data Google had from the first Pirate update, [...]

October 26th, 2014 | Analysis 10 comments
Toberfest

This past Friday, as a surprise to our CTO and Founder Marcus Tober, we celebrated Toberfest – our take on Oktoberfest! Some of our colleagues based in our US office, located at the heart of Silicon Valley in San Mateo, came together to eat traditional German food and beer! In case you are not familiar [...]

October 6th, 2014 | About us, General 3 comments
Google Panda Update 4.1

The new Panda Update is here. About 4 months after the release of Panda 4.0, Google has announced a new iteration of the algorithm update via the Google+-Profile of an employee on Thursday. The rather “slow” rollout already started early this week and is supposed to last till the beginning of next. Depending on the [...]

September 26th, 2014 | Analysis 126 comments
great seo success

For the normal world, a Panda is just an animal, for SEO folks it’s a diagnosis. In this post, I will briefly talk about how Panda works, but the nitty gritty of it is actually about how to get hit by a Panda algorithm penalty. You may ask, “why would you want that Kevin?” Well [...]

September 23rd, 2014 | General 20 comments
RF_thumbnail

It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White [...]

September 7th, 2014 | Analysis 40 comments
Searchmetrics Analysis: https vs http

Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has [...]

August 29th, 2014 | Analysis 52 comments
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