Spot Hot Shopping Trends Using Big Data Imagine having your store stocked with exactly the right products that your customers desire in the precise quantities that they wish to buy. You are completely unburdened by slow sellers. Your website contains all the right keywords. And drastic markdowns are a thing of yesteryear. Unless you are [...]

February 26th, 2014 | General 1 comment

As we begin 2014, it’s the perfect time for SEOs and marketers to reflect on the successes and failures of the previous year, and to make SEO predictions for the year ahead. As shown by the Mayans though, it can be difficult to accurately predict future events. Google is notoriously unpredictable as they are at [...]

February 3rd, 2014 | General, SEO News 7 comments
expedia_blogheader

This post was updated on 01/24/2014 (conclusion section). On Monday, searchengineland.com wrote about the -25% organic visibility drop of expedia.com. We provided the guys from SEL with some data and a few screenshots of our software, the Suite. Now, I want to provide you with a deeper analysis for a closer look at what may [...]

January 22nd, 2014 | Analysis 21 comments
SEO Visibility drop of rapgenius.com

As Barry from searchengineland.com (http://searchengineland.com/google-has-officially-penalized-rap-genius-for-link-schemes-180777) and others wrote on December 25th, rapgenius.com (a service that lets users look up song lyrics and discuss their meaning) officially got penalized from Google. In a tweet on December 24th Matt Cutts revealed Google was looking after RapGenius shady linkbuilding methods and bingo – a day later the site has [...]

December 28th, 2013 | Analysis 9 comments

It’s been just over six weeks since Google officially announced their new ’Hummingbird’ update. Now we’ve had some time to get our heads round the details,  what does it mean for SEO experts and digital marketers? Courtesy of Edmund Garman Hello Hummingbird Amit Singal, Senior Vice President of search at Google, first introduced the algorithm [...]

Searchmetics Car

The car rental business has joined the ranks of those sectors in which transactions are now primarily handled online. But is it more blessed to rent than to buy? Not necessarily. Still, handling transactions on the Internet – whether for business or pleasure – is virtually the predestination of an Internet business. For this reason, [...]

October 28th, 2013 | Analysis 1 comment
Searchmetrics - Keyword not provided

Google’s information on traffic and conversions on organic keywords is increasingly “Not provided”. This is not new. The search engine giant started withholding information on organic referrers from its web-analytics tools, like Google Analytics, for reasons of “user privacy” some time ago. This means, the keywords the search user uses to get to your site [...]

October 24th, 2013 | SEO News 2 comments

Marketing new blogs is no longer an easy thing. There is a need for unique and interesting content that grabs the attention of users and makes them frequent visitors. All it needs is to work around some very useful yet cheap tools available online that can help promote your blog with good success rate. Research [...]

October 15th, 2013 | General 1 comment

This is a consistent digital marketers’ quandary. Is it wasteful – or in fact essential – to elicit that additional advertising spend? Should you run organic and paid campaigns concurrently? Do SEO and PPC work symbiotically and in a complementary way? Google are emphatic that it’s a big fat ‘yes’. Their logic being that you [...]

October 9th, 2013 | General 2 comments

 Searchmetrics UK Director of Sales Kevin Thiele along with Craig Lister Head of Reprise Media UK and EMEA at Reprise Media will be speaking at iStrategy London next Tuesday 1 October 2013 from 12:10 to 12:40 pm.  iStrategy London is a two day conference that will focus on the impact digital marketing has on brands. The mission of iStrategy [...]

September 25th, 2013 | Events, General No comments
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