On August 6th, Google publicly announced HTTPS being a ranking signal / giving websites a boost in rankings. I’d like to quote the article because it implies a few important points: “[...] we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global [...]

August 9th, 2014 | SEO News 4 comments

I recently returned from the first annual Visibility_14 Conference in Chicago. I had some great conversations with the Searchmetrics Team and a number of attendees, and, although it is tough to summarize, here are three things I learned. #1. Chicago is a beautiful city. I’ll definitely be back. Cloud Gate (“The Bean”) in Chicago’s Millennium [...]

July 29th, 2014 | General 1 comment

Next week the Searchmetrics Visibility_14 conference takes place in Chicago (July 16-18), bringing together some of the greatest minds in SEO, PPC, social and content to debate the changing face of search. Driven by the evolution of Google’s search algorithm, the world of SEO is changing, moving from being a primarily technical discipline to becoming [...]

July 7th, 2014 | Events, General No comments

If you’re a company that has anything to do with Brazil—vacations, imports, exports, politics or sports—you might wonder how the World Cup affects the SEO performance of your website. Well, if you depend on absolute rank as your primary performance metric, you could be misled. Absolute rank position indicates how your keywords perform across all [...]

June 26th, 2014 | General 1 comment
Universal Search US - Absolute 2013

The number of Universal Search Integrations, — Images, Videos, Maps, and News, Shopping (PLAs) — in search results, has once again significantly increased over the past year. Above all, shopping snippets have increased considerably. And it seems that several of these changes are connected to the Hummingbird update that took place in the late summer [...]

June 18th, 2014 | Analysis 3 comments

“A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He’s not an interruption to our work. He is the purpose of it. He’s not an outsider to our business. He is part of it. We are not doing him a favor by serving [...]

June 3rd, 2014 | About us, General 1 comment
Google Panda Update 4.0

A new Panda update has been rolled out by Google, and it’s important to everybody in SEO. So we’ve carried out an immediate analysis, and here are the results. Update: In order to get this analysis to you as quickly as possible, the data we used was independent of the Suite Software. However, it is [...]

Unknown

Fifteen years ago during the infancy of cloud computing and software as a service (SaaS),  Microsoft and Cisco had two of the most recognized IT certifications on the market.  The Microsoft Certified Solutions Expert (MCSE) and the Cisco CCNA.  They not only covered an entire segment (e.g. Server infrastructure and networking) but there were few [...]

Spot Hot Shopping Trends Using Big Data Imagine having your store stocked with exactly the right products that your customers desire in the precise quantities that they wish to buy. You are completely unburdened by slow sellers. Your website contains all the right keywords. And drastic markdowns are a thing of yesteryear. Unless you are [...]

February 26th, 2014 | General 2 comments

As we begin 2014, it’s the perfect time for SEOs and marketers to reflect on the successes and failures of the previous year, and to make SEO predictions for the year ahead. As shown by the Mayans though, it can be difficult to accurately predict future events. Google is notoriously unpredictable as they are at [...]

February 3rd, 2014 | General, SEO News 10 comments
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