This past Friday, as a surprise to our CTO and Founder Marcus Tober, we celebrated Toberfest – our take on Oktoberfest! Some of our colleagues based in our US office, located at the heart of Silicon Valley in San Mateo, came together to eat traditional German food and beer! In case you are not familiar [...]

October 6th, 2014 | About us, General 2 comments
Google Panda Update 4.1

The new Panda Update is here. About 4 months after the release of Panda 4.0, Google has announced a new iteration of the algorithm update via the Google+-Profile of an employee on Thursday. The rather “slow” rollout already started early this week and is supposed to last till the beginning of next. Depending on the [...]

September 26th, 2014 | Analysis 123 comments
great seo success

For the normal world, a Panda is just an animal, for SEO folks it’s a diagnosis. In this post, I will briefly talk about how Panda works, but the nitty gritty of it is actually about how to get hit by a Panda algorithm penalty. You may ask, “why would you want that Kevin?” Well [...]

September 23rd, 2014 | General 17 comments
RF_thumbnail

It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White [...]

September 7th, 2014 | Analysis 37 comments
Searchmetrics Analysis: https vs http

Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has [...]

August 29th, 2014 | Analysis 48 comments

On August 6th, Google publicly announced HTTPS being a ranking signal / giving websites a boost in rankings. I’d like to quote the article because it implies a few important points: “[...] we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global [...]

August 9th, 2014 | SEO News 33 comments

I recently returned from the first annual Visibility_14 Conference in Chicago. I had some great conversations with the Searchmetrics Team and a number of attendees, and, although it is tough to summarize, here are three things I learned. #1. Chicago is a beautiful city. I’ll definitely be back. Cloud Gate (“The Bean”) in Chicago’s Millennium [...]

July 29th, 2014 | General 1 comment

Next week the Searchmetrics Visibility_14 conference takes place in Chicago (July 16-18), bringing together some of the greatest minds in SEO, PPC, social and content to debate the changing face of search. Driven by the evolution of Google’s search algorithm, the world of SEO is changing, moving from being a primarily technical discipline to becoming [...]

July 7th, 2014 | Events, General No comments

If you’re a company that has anything to do with Brazil—vacations, imports, exports, politics or sports—you might wonder how the World Cup affects the SEO performance of your website. Well, if you depend on absolute rank as your primary performance metric, you could be misled. Absolute rank position indicates how your keywords perform across all [...]

June 26th, 2014 | General 2 comments
Universal Search US - Absolute 2013

The number of Universal Search Integrations, — Images, Videos, Maps, and News, Shopping (PLAs) — in search results, has once again significantly increased over the past year. Above all, shopping snippets have increased considerably. And it seems that several of these changes are connected to the Hummingbird update that took place in the late summer [...]

June 18th, 2014 | Analysis 3 comments
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