Google Penguin Update 4.0

Penguin 3.0 is dead. Long live Penguin 4.0. The latest Google update slays the practice of manual updates and integrates the last major separate piece of its ranking systems into its core algorithm, a practice that could affect online marketers worldwide.     With the rollout of the latest Penguin update, even websites that had […]

October 21st, 2016 | Analysis No comments

Ni hao China! For years now, Searchmetrics has helped power the engines of commerce with Research Cloud. Marketers depend on our massive data and knowledge repository to find online content gaps and create strategies to outperform competitors. Today, we’re proud to announce that we’ve closed the one glaring gap in our global coverage. We’ve added Chinese […]

October 11th, 2016 | Product Notes No comments
Google Webmaster Says No to Widgets

Sun-soaked beaches, cheap hotels and panoramic city views are a staple of online travel sites worldwide. So too are those wicked widgets, clickable badges with multiple links back to anchor text – the visible and clickable text in a hyperlink. While some are useful, rental and travel sites quickly learned they also could be profitable. […]

October 5th, 2016 | SEO News 3 comments
Introducing Content Experience

  Creating new content, developing a new idea or pouring resources into a new product is always fraught with risk, for businesses both large and small. Even when you’re reasonably sure you’re on the right track (in our case, focusing on agile content creation backed by deep learning), you must wait patiently for that “Aha! moment. ” It’s […]

September 22nd, 2016 | Events, General, Product Notes, SEO News No comments

Evolution over successive generations isn’t always noticeable. Not so in the world of Google. The search engine results page has made great leaps in the past year alone, but some of the adaptations might have gone unnoticed. Universal Search elements now dominate the majority of search queries. In fact, 80 percent now include at least one form […]

September 20th, 2016 | Analysis, General 2 comments

  “Oh Lucas, you’re such a tease,” Lady Colebrook replied. Helena had a vision of her thrusting out her well-endowed cleavage by way of offering an inducement. “Do you like to see me beg, is that it?”. -Excerpt from To Save a Sinner by Adele Clee It’s not very often that romance novels and artificial […]

August 25th, 2016 | SEO News 1 comment

by Holly Miller and Sebastien Edgar   A few weeks ago, we noticed five dictionary related domains on the Searchmetrics list of Top 100 SEO Visibility (although technically is part of the domain), a curious trend since these domains technically all provide the same experience: define the word. However, we noticed recently one […]

July 12th, 2016 | Analysis 7 comments

This post was updated on July 11, 2016. All aboard! The Google quality train is making its way through the internet once again. This time, the engineer driving this metaphorical train is driven by quality and improved user experience. Even though this is an unconfirmed update from Google, we at Searchmetrics are seeing changes in […]

July 8th, 2016 | SEO News 13 comments

In the weeks leading up to May and what was supposed to be the second wave of mobile-friendly algorithm updates – essentially a boost in rankings for mobile optimized sites – we at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all. Let’s get a few things straight: Google […]

June 15th, 2016 | SEO News No comments

Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used […]

June 8th, 2016 | General 2 comments
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