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Within a few weeks, Google has tweaked its core algorithm and rolled out an update for the second time without officially anouncing it. According to our quick analysis, this update seems to be primarily concerned with trending keywords as well as temporary search intentions related to informational (shorthead) keywords. First-glance-winners are first and foremost media […]

June 19th, 2015 | Analysis 35 comments
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You can’t deny that SEO – both as a practice and as an industry – has gotten a bad rap over the past few years. In fact, some would say that SEO has never had a great reputation, even in its heyday. I think there has always been this idea that somehow SEO is just […]

June 17th, 2015 | SEO News 2 comments
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Did you know, that on average the keyword ”Call Mom” is searched for 300K times per month in the US and 99% of that is from smartphones? Whether or not on purpose, in this case (the voice function sends its regards), the information on the device distribution of the keyword search volume is worth its weight […]

June 12th, 2015 | Product Notes No comments
Google Phantom Searchmetrics

In the beginning of May 2015, webmasters far and wide witnessed severe traffic fluctuations, with some sites losing over 50% of their traffic! Clearly, Google had changed something, but what? Because of the initial uncertainty, it was called the “Phantom Update” (II). In this post, I’ll provide you with Searchmetrics data to shed more light […]

June 10th, 2015 | Analysis 11 comments
Oprah Feature

As a fresh intern for Searchmetrics, I’ve spent the past week in meetings, doing online research, and reading Jessica Bowman’s The New SEO Management Handbook to familiarize myself with the rapidly growing and changing industry of online marketing. Enterprise-level SEO expert since 2002, Bowman is a trusted adviser to some of  the biggest brands online, […]

June 9th, 2015 | General 5 comments
Universal Search 2015 Title Thumbnail

The annual average for 2014: Google has enriched 80% of all keyword queries with additional integrations of the Universal Search. Once again, we have  analyzed the precise developments according to absolute and relative growth for Videos, Images, News, Maps and Shopping this year, which we present  in a new white paper that is free to download. […]

May 4th, 2015 | Analysis 16 comments
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Mobilegeddon is here. We have fresh data in the software and now there are some significant changes visible in the data. Although Google communicated that the rollout would probably last a week or more, we can see some winners and losers already. These first results may be (yet) considered as preliminary when it comes to some examples, but […]

April 25th, 2015 | Analysis 112 comments
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Mobilegeddon is here – is it? At least, Google has announced to begin globally rolling out the mobile-friendly update in the early morning today, April 21st. From now on, the mobile user-friendliness of websites is obviously a global ranking signal. We have analyzed our data, but can’t see any bigger movements or winners/losers yet. UPDATE […]

April 21st, 2015 | Analysis 27 comments
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Is Mobile user-friendliness a problem? Not with Searchmetrics. From now on users of the Suite can separately analyze mobile performance with five new and extended features – ad hoc for more than 100 million domains – and actively implement mobile market strategies. Here’s an overview of the new features. Your website is viewed on various devices, including tablets and smartphones. […]

April 21st, 2015 | Product Notes 3 comments
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The Google Mobile Update, announced at the end of February – Release: April 21, 2015 – makes mobile friendliness a Ranking Factor and means significant effects on rankings in mobile search results. This update is expected to be larger than Panda and Penguin. Websites that are not mobile-friendly are highly vulnerable to losing rankings and […]

April 16th, 2015 | SEO News 2 comments
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