Tag archive: online marketing

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For online retailers, getting your holiday season right is about a lot more than finding the right Turbo Man figure and avoiding a last-minute fight at the checkouts. Kicking off on Black Friday and running through December and into the new year, the holiday season can make or break your yearly targets and have a […]

If you think emotions aren’t important when writing texts, you’re wrong: Google, Amazon, Apple and Facebook are increasingly turning to emotional, multi-dimensional communication and creating new standards in user experience. Linguistic approaches, particularly at a pragmatic level, play a key role in shaping modern digital communication. Users are looking for information, but language doesn’t just […]

October 30th, 2018 | General No comments

A guest article by Gidon Wagner, Wortliga.de – Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few tips […]

October 25th, 2018 | General No comments

Blockchain is in the news. All the time. The buzz around the technology hasn’t gone away, even as crypto currencies like Bitcoin fluctuate and hacking concerns persist. A quick Google News search shows that not only tech companies like Google and IBM, but also retail giants like Walmart or Brazilian Via Varejo are invested in […]

September 17th, 2018 | Memo to the Modern Marketer No comments
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A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search giant confirmed via Twitter that a core update had begun. We took a […]

August 7th, 2018 | Analysis No comments

Getting Found, Building Authority & Driving Sales Online When your customers have a problem or a question, they go to Google and other search engines to find solutions or answers. The search queries that your customers use to find solutions may look different based on your industry and market, but the basic need and intent […]

August 2nd, 2018 | Pulse No comments

“Who was the actor in the Titanic?”; “What’s the weather like outside?”;“How many cups are in a quarter pound of flour?” Welcome to the age of instant answers driven by titanic algorithm changes, the increasing use of mobile voice search and the rise of smart speakers. In this week’s Memo to the Modern Marketer, we’ll provide some tips […]

If you’ve spent any amount of time in the digital marketing jungle, you’ve heard that “content is the backbone of digital marketing.” That puts a lot of pressure on businesses to churn out loads of copy to improve online visibility. Creating fresh content is a lot of work, so curation can be a quick fix to […]

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all.  As we launch the new Searchmetrics Digital Strategies Group, we talked to Jordan Koene, one of our leading consultants and SEO strategists, about the state of content marketing […]

June 21st, 2018 | Pulse 1 comment

A lot of work goes into creating content that wins. There are many pieces that come together to give your audience an experience that converts. It’s like a football game: content is the team, a content calendar is the playbook and a content marketing platform is the coach. One player can’t carry a whole team to the […]

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