Author Archive: Fionn Kientzler

If you think emotions aren’t important when writing texts, you’re wrong: Google, Amazon, Apple and Facebook are increasingly turning to emotional, multi-dimensional communication and creating new standards in user experience. Linguistic approaches, particularly at a pragmatic level, play a key role in shaping modern digital communication. Users are looking for information, but language doesn’t just […]

October 30th, 2018 | General 3 comments

In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of this content is really reaching its target audience. How much is actually relevant? In this installment of Unwrapping the Secrets of SEO, we dig into user-focused approaches […]