With college spring break and the summer vacation travel season just around the corner, we at Searchmetrics thought now would be a good time to compare just who’s ranking for visibility in both paid and organic desktop search. According to Searchmetrics data for the first 13 weeks of this year, travel, search and entertainment not […]
At Searchmetrics, big data is not only the heart and soul of our Enterprise Suite, it’s a the passion that drives our team. That’s why we celebrate when one of our own directs such enthusiasm toward helping make the world work and play better. Data scientist Abhishek Thakur recently took home awards in the U.S. […]
We have great news for all Excel fans and users: there is now a dedicated Excel add-in for our data, which lets you export data from the Suite straight into Excel. “e4seo” enables you to process large amounts of data from our software and create individual reports without having to use a complicated workaround. And […]
Seldom has the hype surrounding a Google update been so feverish as was the case with the infamous mobile-friendly update. Let me set the scene. Once upon time, back in early April, the mighty Google decreed that sites that do not pass its new mobile-friendly test shall be banished from its mobile kingdom, ahem, rankings, […]
Within a few weeks, Google has tweaked its core algorithm and rolled out an update for the second time without officially anouncing it. According to our quick analysis, this update seems to be primarily concerned with trending keywords as well as temporary search intentions related to informational (shorthead) keywords. First-glance-winners are first and foremost media […]
In the beginning of May 2015, webmasters far and wide witnessed severe traffic fluctuations, with some sites losing over 50% of their traffic! Clearly, Google had changed something, but what? Because of the initial uncertainty, it was called the “Phantom Update” (II). In this post, I’ll provide you with Searchmetrics data to shed more light […]
I have taken a look at the further development of the Winners and Losers of the Panda 4.1 Update. After all, both Google’s statements and the development of the data led to the conclusion that this is a slow, continuous rollout. That’s why we waited until we can say that the rollout is most likely […]
It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White […]
Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has […]
In the article series on “Big Data in SEO” I guide you through the seven topics that are important for enterprise SEO. This is the last part of the series and I will be dealing with the “Management of Big Data” ‒ featuring Reports and Dashboards. One of the biggest risks in the Big Data […]
