Online success needs innovative thinking, big ideas and intelligent strategies, but to turn these into reality, you need three things: data, data and data. At Searchmetrics, we don’t just use data to guide our strategy. Data is our strategy. Search engine optimization is, by its very nature, a numbers game. Who’s in the top 10? Who’s number one? Is my traffic going up or down? We’re always expanding our data collection capabilities, as well as conducting special analyses on the topics that matter today. Here, we present the most interesting facts and figures from our latest research, as we measure and track devlopments in the search landscape.