Category: SEO News

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Traditionally, search engines have only read and rendered the HTML code of a website. This meant that optimizing the HTML code was what SEOs had to focus on. What does it mean for search engine optimization if the Googlebot is now also able to crawl and index JavaScript? We asked a few industry experts to […]

December 11th, 2017 | SEO News 1 comment
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The Chinese search engine giant, Baidu, is bringing its first smart speaker to market. The “Raven H” is the first device that comes directly from Baidu – and the artificial intelligence it is based on is already used in more than 100 different smart devices.  In this article in the series “Postcards from China,” I […]

November 28th, 2017 | SEO News 1 comment
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With its “User Localization Update,” local search gains increased relevance when using Google’s search engine. Whatever Top-Level Domain you are using (Google.com, Google.co.uk etc.), users will now be shown search results based on their current physical location. We asked a few experts to find out what this means for search and searchers. Google has repeatedly […]

November 13th, 2017 | SEO News 3 comments
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Google Home, the voice-powered smart speaker that lets users ask the Google Assistant questions, has been on the US market since November 2016. With the device now becoming available internationally, we took the opportunity to ask a number of experts about their experience with Google Home so far, and what it could mean for the […]

August 15th, 2017 | SEO News No comments
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A company’s name is the most ubiquitous part of its brand. It’s what people type into Google, it’s on business cards, stationery and coffee cups. Even when a logo is universally-recognized, people see the swoosh and instantly think the name, “Nike.” That’s why a name is so important. That’s why Anderson Consulting spent a reported […]

June 20th, 2017 | SEO News No comments
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Confucius, kung-fu, yin and yang, capitalist communism: China is a land full of mysteries and contradictions. Often associated with cheap imitations, China now produces technology and internet startups that can rival anything in the West. The Chinese search engine, Baidu, is no exception. It bears many similarities to Google and Bing, but can also boast its […]

May 4th, 2017 | SEO News 2 comments
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In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know and love? There are some obvious similarities. Just like on Google, […]

March 23rd, 2017 | Analysis, SEO News 3 comments
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Every country has its own national food – and every country has its own national SERPs, right? Well yes and no. Google is the leading search engine in many countries and Google’s search results show a lot of similarities in all countries. But not in China, where Google is largely absent and Baidu dominates with […]

March 2nd, 2017 | SEO News 3 comments
Google Mobile Index

Google has announced nothing less than the end of an era: Until now, a URL’s desktop version has been used as Google’s main index for evaluating websites and determining rankings. In the future, a site’s mobile version will be used. We look here at the most important questions and answers surrounding the mobile-first index – […]

November 16th, 2016 | SEO News 8 comments
Google Webmaster Says No to Widgets

Sun-soaked beaches, cheap hotels and panoramic city views are a staple of online travel sites worldwide. So too are those wicked widgets, clickable badges with multiple links back to anchor text – the visible and clickable text in a hyperlink. While some are useful, rental and travel sites quickly learned they also could be profitable. […]

October 5th, 2016 | SEO News 7 comments
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