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Tyson Stockton

tyson

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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    Tyson Stockton
    Tyson Stockton 2020/10/13

    Changes to Online Education in the COVID Era
    Voices of Search Time to read: 2 min
    Administrative queries like, “How do I transfer schools?” And, “What are the application fees?” Are becoming more prominent. As the competitive landscape for enrollment applications intensify, universities should prioritize website consistency to stay competitive. Google will prioritize universities with optimized websites, where degree program pages and other content are neatly organized.
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  • Tyson Stockton
    Tyson Stockton 2020/10/02

    Managing & Scaling Outsourced Content Production
    Voices of Search Time to read: 1 min
    Maintaining quality is essential in the scaling process. Tasking an in-house editor to review outsourced content is critical as they can spot content issues quickly. They can identify when copy is not up to par or see when a writer’s creativity levels are dropping and re-assign different topics based on writer strength.
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  • Tyson Stockton
    Tyson Stockton 2020/10/01

    Finding the Right Writers for Your Content Production Efforts
    Voices of Search Time to read: 1 min
    Before you even approach a writer for a project a clear, thorough project outline is needed. This ensures the writer is equipped with the necessary resources to complete your project and that they’re in line with your goals. Providing examples of content you like and don’t like is an efficient way to present the tone you want your writer to adopt. 
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  • Tyson Stockton
    Tyson Stockton 2020/09/30

    Deciding What Part of Your Content Production to Outsource
    Voices of Search Time to read: 1 min
    Outsourcing is a great way to get fresh new voices to write your content and alleviate pressure from in-house writers who are experiencing fatigue from singular topics. Textbroker and Upwork are great sources to find content producers for your platform. It’s best to maintain a continuous relationship with creators as they get adjusted to your brand voice and tone.
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  • Tyson Stockton
    Tyson Stockton 2020/09/29

    SEO vs PPC: Partners in Crime
    Voices of Search Time to read: 1 min
    PPC tools are invaluable in SEO research as it's a source to identify strong keywords, what anchor text and title tags your competitors are using, and much more. SEO can benefit PPC efforts by improving ad scores through basic methods like improving your website speed, optimizing for mobile or using eye-catching copy.
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  • Tyson Stockton
    Tyson Stockton 2020/09/28

    SEO vs PPC: Pros & Cons
    Voices of Search Time to read: 1 min
    SEO and PPC both have value in digital marketing campaigns and can address consumers at various levels in the marketing funnel. The leading benefit for SEO is it’s a budget friendly endeavor that pays off in the long run, generating long-term benefits once applied. One of the cons of SEO is the lead time to gaining long-term benefit takes much longer than PPC.
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  • Tyson Stockton
    Tyson Stockton 2020/09/25

    Optimizing for Holiday SEO Success
    Voices of Search Time to read: 1 min
    Performing regular website crawls is critical in your holiday optimization efforts. Namely, monitoring the URLs of core product and sales pages you’re aiming to win on during the holidays. If you’re working on a weekly ranking process, running daily crawls for particular keywords can help you identify issues early and indicate what updates need implementation.
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  • Tyson Stockton
    Tyson Stockton 2020/09/24

    Executing Your Holiday Strategies
    Voices of Search Time to read: 1 min
    There is an element to uncertainty this year as major corporations and big-box sellers are unsure how consumers will engage in holiday shopping this year. One method of success is to get top-of-funnel content in front of consumers early, which primes your main execution strategy for success. Starting advertising earlier than normal will likely be the trend for many companies.
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  • Tyson Stockton
    Tyson Stockton 2020/09/23

    Creating Your Holiday Content
    Voices of Search Time to read: 1 min
    Your marketing efforts should begin to ramp-up mid-October and to start getting products in front of consumers. The prime categories users are searching for this coming season are home loungewear and home improvement equipment, videogames and home furnishings. 
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  • Tyson Stockton
    Tyson Stockton 2020/09/22

    Building Your Holiday Roadmap
    Voices of Search Time to read: 1 min
    A great place to start with your holiday roadmap is to finish site performance optimizations to ensure your site is ready to support holiday traffic. Optimizing for Google Web Vitals should also be a high priority before the holidays to ensure your site is optimized for Google’s new ranking factors debuting early 2021.
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