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Deciding What Part of Your Content Production to Outsource


Episode Overview:

Join host Ben as he chats with Textbroker CEO Phillip Thune about how outsourcing parts of your content production process fits into your overall content strategy. They discuss how views on outsourcing have changed and why it’s a valuable strategy during the pandemic.

Companies are more willing to outsource now than before the pandemic, offloading projects into the hands of qualified experts who have the means and time to complete them. Deciding whether or not you need to outsource depends on the resources your company owns. That includes budget and the number of writers on your team.

Textbroker and Upwork are great sources to find content producers for your platform. It’s best to maintain a continuous relationship with creators as they get adjusted to your brand voice and tone. Only switch creators if you need to find someone who understands your brand and tone better. Smaller projects only require a few writers while larger projects might require 20 to 200 to ensure that if some writers leave, your project can stay on track.

Outsourcing is a great way to get fresh new voices to write your content and alleviate pressure from in-house writers who are experiencing fatigue from singular topics.


Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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