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SEO vs PPC: Partners in Crime


Episode Overview:

Join host Ben as he continues his conversation with SEO National President Damon Burton to talk about how to best utilize SEO and PPC together. They discuss the common ways they’ve seen marketers combine both methods to leverage their overall marketing strategies.

PPC tools are invaluable in SEO research as it’s a source to identify strong keywords, what anchor text and title tags your competitors are using, and much more. SEO can benefit PPC efforts by improving ad scores through basic methods like improving your website speed, optimizing for mobile or using eye-catching copy.

Small businesses looking to get a head start should focus on PPC efforts first, then build SEO efforts around it after enough data is collected to phase out PPC efforts. Larger business should utilize a healthy mix of both and determine which processes can help inform optimization efforts for the other method.

It’s necessary to strike a happy medium between both and they can be used together or separately in a variety of different situations.


Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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