Tyson Stockton

The best plan to have in place is a contingency communications plan that accounts for all types of scenarios. For scenarios involving Search Console assigning a red flag it’s crucial to pinpoint what caused it.

A large component of expanding a brand’s reputation that stands for more than profit is fostering a reputation of social good. Content is key in this process, and identifying the audience for your brand and the terms that push for change is a vital first step in creating domain authority for your brand.

Google's bugs caused fluctuation in URL rankings, elevating URLs with negative SEO ranking factors while tanking URLs with positive ranking factors. Although the short term issues were quickly fixed, it created a period of confusion in datasets that documented inverse URL rankings.

A key method to creating SEO content that adheres to company legal and privacy restrictions is to determine user intent and classify page types. Content types like blogs are best suited for informational content whereas product pages best suit navigational content. Once a page is clarified and defined, the next step is to classify your content topic(s). Within the finance and payments industry no piece of content is a 100 percent transactional, navigational, etc. Finding a ratio that best addresses user intent is key to establishing the piece of content’s type.

SEO is often categorized as a part of organic channel growth within companies compared to consultant agencies, where in-depth metrics are used more often when communicating with clients. As the search industry prioritizes understanding user intent, companies better understand SEO’s place in greater marketing strategies. The ability to communicate the importance of user intent to stakeholders within a company is crucial to in-house success, and consultant work is an excellent place to improve those communication skills. 

Obtaining accurate, timely, and relevant market research is a challenge both small and large companies face. Both small and large companies benefit from creating a base dataset that first examines consumer search intent by categories. Categories are essentially the keywords users search by, such as stainless steel dishwashers, and is the basis for organizing and examining both consumer and competitive data.

Conducting market research helps large corporations understand their total addressable market (TAM) and the variables and dynamics affecting the market. SEO keyword research gauges consumer appetite for a particular product, and market research functions similarly in that aspect. Obtaining a substantial sample size is a particular challenge as research delves into examining niche markets. Research firms with experienced data scientists can dive into niche markets but it can be an expensive investment.

Real estate is a lucrative industry where rewards are high, but it’s an industry where the buyer’s journey is longer compared to most. Buying a home is a huge investment, and buyers want assurance and the right information to ensure they’re making the right choice. Join host Ben as he continues his discussion with Realtor.com’s Director of Product Jeffrey Preston on how he captures traffic using SEO within the real estate industry and how the right content can steer buyers toward a rewarding sale.

When an SEO specialist joins a product marketing team or an engineering team, they can apply their unique skillset to effectively improve overall SEO endeavors. Join host Ben as he speaks with Realtor.com’s Director of Product Jeffrey Preston who shares his experiences as a SEO lead and a director of product. He shares unique insights on how the two overlap, the differences between them and how his unique skillset improves SEO effectiveness.

Optimizing hundreds to thousands of pages of content may seem an insurmountable task if you’re an enterprise-level business. Keeping content fresh site wide is key to maximizing your returns on your various content pieces. Developments in AI are the key to simplifying the content optimization process. Join host Ben as he speaks with Acrolinx CEO Volker Smith about why AI is the optimal solution to implement content optimization strategies.