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Building Your Holiday Roadmap


Episode Overview:

Join host Ben as he continues Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing how to effectively build out your holiday roadmap. Together they discuss how to leverage findings from your research to prioritize the right elements for your roadmap.

A great place to start with your holiday roadmap is to finish site performance optimizations to ensure your site is ready to support holiday traffic. Optimizing for Google Web Vitals should also be a high priority before the holidays to ensure your site is optimized for Google’s new ranking factors debuting early 2021.

As you finalize your roadmap, spend time with product and engineering to determine if your organization is issuing a code freeze. Content refreshes before the holiday season is critical to keeping content up to date, and aligning with product and engineering ensures you can make editorial and technical changes quickly.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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