searchmetrics email facebook github gplus instagram linkedin phone rss twitter whatsapp youtube arrow-right chevron-up chevron-down chevron-left chevron-right clock close menu search

Creating Your Holiday Content


Episode Overview:

Join host Ben as he continues Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton to talk content strategy. Together they discuss how to best choose the right content pieces and categories to maximize your ecommerce efforts heading into the holiday season.

Early holiday content that is expected to perform well is top-of-funnel editorial content like product guides, whereas bottom-of-funnel is expected to perform poorly. The prime categories users are searching for this coming season are home loungewear and home improvement equipment, videogames and home furnishings. 

Your marketing efforts should begin to ramp-up mid-October and to start getting products in front of consumers. They may not hit the purchase button yet, but they’ll keep in you mind when they’re deciding who to buy from. Big ticket items like TVs are best to advertise for early, and should be the leading item in your shopping guide.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

Write a Comment

Note: If you enter something other than a name here (such as a keyword), or if your entry seems to have been made for commercial or advertising purposes, we reserve the right to delete or edit your comment. So please only post genuine comments here!

Also, please note that, with the submission of your comment, you allow your data to be stored by To enable comments to be reviewed and to prevent abuse, this website stores the name, email address, comment text, and the IP address and timestamp of your comment. The comments can be deleted at any time. Detailed information can be found in our privacy statement.