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Tyson Stockton
Tyson Stockton 2020/09/23

Creating Your Holiday Content

Voices of Search Time to read: 1 min

GUEST & RESOURCES

Episode Overview:

Join host Ben as he continues Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton to talk content strategy. Together they discuss how to best choose the right content pieces and categories to maximize your ecommerce efforts heading into the holiday season.

Early holiday content that is expected to perform well is top-of-funnel editorial content like product guides, whereas bottom-of-funnel is expected to perform poorly. The prime categories users are searching for this coming season are home loungewear and home improvement equipment, videogames and home furnishings. 

Your marketing efforts should begin to ramp-up mid-October and to start getting products in front of consumers. They may not hit the purchase button yet, but they’ll keep in you mind when they’re deciding who to buy from. Big ticket items like TVs are best to advertise for early, and should be the leading item in your shopping guide.

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Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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