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Tyson Stockton

tyson

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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    Tyson Stockton
    Tyson Stockton 2020/11/09

    Q3 2020 in Review: Google Updates
    Voices of Search Time to read: 1 min
    Google didn’t release many updates this quarter and spent more time fixing technical bugs from mid-September to early October. The industry initially thought the bugs were an update as rankings fluctuated. However, it turned out to be an indexing issue regarding canonical tagging where Google’s system couldn’t differentiate between duplicate content.
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  • Tyson Stockton
    Tyson Stockton 2020/11/04

    Will Digital Marketing Recover in 2021?
    Voices of Search Time to read: 1 min
    Despite slashed marketing budgets, advertising needs have also dwindled reducing the costs of paid ads making it an optimal time to invest. As reliance on automated marketing processes increases, companies will continue to optimize their existing assets headed into 2021. This process allows companies to better manage smaller budgets while maximizing the use of their digital assets. 
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  • Tyson Stockton
    Tyson Stockton 2020/11/03

    What the Heck Happened to Digital Marketing in 2020?!
    Voices of Search Time to read: 2 min
    The U.S. economy started 2020 on a high note, with an eighth consecutive year of increasing growth. Most companies expected a downturn of some sort to occur, yet were prepared to spend an estimated $800 billion on marketing in 2020 according to a study from Forrester. Marketers were aiming to spend more on content and influencer marketing until the emergence of COVID-19 stalled those efforts.
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  • Tyson Stockton
    Tyson Stockton 2020/11/02

    October 2020 Winners & Losers
    Voices of Search Time to read: 2 min
    As the 2020 holiday season approaches, Amazon continues its reign over ecommerce. Google is aiming to compete in ecommerce queries with more free listings in SERPs and new schema markups for shipping. Amazon is expected to maintain its No. 1 spot, but a battle is brewing for the No. 2 spot between Walmart and Ebay.
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  • Tyson Stockton
    Tyson Stockton 2020/10/23

    When to Cut Bait with Your Agency
    Voices of Search Time to read: 1 min
    Terminating an agency partnership should be a last resort for several reasons. The cost of firing an agency and hiring a replacement can be astronomical and building a new partnership takes time to reach fruition. Mutual trust and transparency is needed for a successful partnership.
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  • Tyson Stockton
    Tyson Stockton 2020/10/22

    Maximizing Agency Output When You Need It Most
    Voices of Search Time to read: 1 min
    Agencies are able to maximize their outputs when they have the necessary resources available like manpower and datasets. Data is especially crucial as thorough insights give agencies the ability to effectively course correct roadmaps when necessary.
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  • Tyson Stockton
    Tyson Stockton 2020/10/21

    Managing Agency Relations During Times of Change
    Voices of Search Time to read: 1 min
    One effective method to improve agency communication is to have someone who’s working on your brand work on site with your team. Strategy roadmaps are more clear and it’s easier to communicate day-to-day instead of worrying about scheduling meetings across regions or timezones.
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  • Tyson Stockton
    Tyson Stockton 2020/10/20

    Work with Your Agency During a Crisis
    Voices of Search Time to read: 1 min
    The most efficient agency partnerships are the ones where agencies are integrated into your organization and not treated as an external, third party. When you begin working with an agency it’s critical to set expectations early and mutually agree on what success looks like for your organization.
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  • Tyson Stockton
    Tyson Stockton 2020/10/19

    Stop! Don’t Fire Your Agency!
    Voices of Search Time to read: 1 min
    When determining to keep, fire or rehire an agency, it’s critical to have ROI conversations first to justify the right course of action. Also, different types of agencies can better suit your growth strategies. Instead of just ending an agency partnership, consider a supplemental replacement that can benefit your overall growth strategy and guarantee positive ROI.
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  • Tyson Stockton
    Tyson Stockton 2020/10/14

    Making Moves in a Rapidly Growing Industry
    Voices of Search Time to read: 1 min
    Companies that understand what stage of the marketing funnel their customers are at and have the content to address them at every stage is a critical growth component. Ecommerce and the home goods industry are performing exceptionally well throughout the pandemic as people seek to furnish and update their home spaces during shelter in place. Competition is also fierce in these industries, and applying technical website optimizations are essential to surpassing competitors.
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