111 responses

  1. Bartosz Goralewicz

    Really interesting findings. I can’t wait for your 2014 ranking factors. I had few my customer’s websites going up after HTTPS was implemented, but there was many other factors that could have influence rankings.

  2. Tamer Imran

    Hi Marcus,

    Thank you for nice article. I tried to use HTTPS, my website: tamerimran.com it being slowly and my links was dropped between overnight. After i restored HTTP again, my website in the search results returned as it was.

  3. Tom Voyager

    Very interesting study. It’s good to see an actual data/research rather than speculations although I think it’s a bit to early to tell how strong will the ranking signal of https be.

  4. Mert Erkal

    Hi Tamer,

    Have you 301 redirected all the HTTP URLs to HTTPS? If not, Google will pretend it is a new website, and re-evaluate the rankings…

  5. Terence Gray

    In one way this is an incentive for Google to actively provide a noticeable (but small) boost for websites utilising HTTPS. Of the three reasons to move from HTTP to HTTPS – security, speed and ranking factors – only security is a tanglible benefit for most websites at present. For the majority of website owners/businesses, the benefits of securing content are not immediately tangible, and hence there is not the impedus to move over to HTTPS.

    Having looked at implementing SPDY, the hosting companies I use don’t have any immediate plans to install it on their servers. Moving hosts would cause too much admin.

    So, come on Google: Give more people a reason to make the switch to HTTPS!

  6. Paul

    I think HTTPS is a paid extra service for e.g. Weebly. I guess that after Google’s announcement many people will consider going for https just to be safe..

    After reading your survey, I guess it is just one of those 200 ranking factors and we don’t know how heavy it is.

  7. sandeep

    I agree with Tamer. after i implemented SSL my site rankings have actually dropped. To tell you i have a very good amount of traffic on daily basis of around 3000 visitors on my site. this is pretty much a strange thing for me

  8. iPhone4ever

    i Think on Blogs or Websites Https is useless. But on Shops etc its a must have, i wont buy on Sites without Https Sercurity

  9. AuctionS

    I guess the big question is, will the benefit from having the SSL outweigh the lost link juice from the 301 redirect? My guess in no. However, one thing you might want to consider is whether your page rank being seen is important to you. Once you go from http to https, people will no longer be able to see your page rank since Google isn’t updating it any longer. However, if you have a newer site or recently changed URLs, implementing the SSL could be a benefit since your page rank will now show “private.”

  10. Michael Smith

    I think we heard lots of things on this topic. I have never seen any kind of benefits in ranking to move to HTTP to HTTPS. Some people are still finding answers HTTPS is a signal for HIGH SERP in google. I think after reading this post, they have to realize that there is no connection between ranking and HTTPS.

  11. Two trees marketing

    Hey Tober,

    Man you guys go into awesome detail and analysis. I know a lot of seo’s called out https immediately as not worth while but I wonder how well it affects conversions?

    Sites with added security in place may perhaps seem more legitimate?

    Its all theory of course, would need testing with sites that have changed over, but as 2015 is upon us, and more and more people are looking to optimise their traffic then before, it may be a great factor to consider?

    I’m merely spit balling ideas of course

    What are your thoughts? (External to a ranking factor but a sales/conversion factor)

    Thanks again Tober,

    Daniel Daines-Hutt

  12. Ajesh

    I have installed SSL for one of my site punnamada.com and now I am affected with Low traffic and bounce rate. while moving to SSL we have to consider lot of facts:

    1) All outgoing URLs must be HTTPS, if there is a mix of http and https URLs your entire efforts will go in vain
    2) You need to mention other site admins to change incoming URLs to your site to https
    3) CSS and Js
    4) Redirection

  13. Tri Wahyudi

    Having observed that most web sites using HTTPS less effect on the order position in the search engines, which won depending on the content and backlinks owned :D

  14. Arnau Vendrell

    I tried different strategies using HTTPS site and I definitely see a worse ranking compared to HTTP. This in an interesting article because Google prefers as much security as possible.

  15. Encontrar Trabajo

    m think to start using an own ssl but cloud flare has an SSL support with their certificate, if you want to use your own certificate you need to buy the premium plan.

  16. SEO konsult

    Very interesting! I cannot see any big difference in ranking between HTTP and HTTPS neither this year. Do anyone else has any other conclusions?

  17. Latest News

    A fascinating discussion iis definitely worth
    comment. I believe that you should write more about this issue, it may not bbe a taboo matter but typically people do not talk about these topics.
    To the next! All the best!!

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  21. Teddyalleppey

    Good analysis. i have switched two of my main web sites from non ssl to SSL but I do not feel any difference in rankings.

  22. W_Corwin

    Great article and professional analysis. As you mentioned above, the difference between HTTP and HTTPS is not significant at all for Google and doesn’t appear to be a ranking factor. Thanks for nice reading!

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