Most people involved in the tech universe know how important SEO is for peddling their products on the internet. For companies whose products are traditional and tangible, however, the powers that be may not understand why good SEO hygiene is needed to get products such as cereal or window cleaner in front of customers on […]
Since July 9th, page speed has been a definitive ranking factor. While websites with decent mobile performance had nothing to fear from the Google Speed Update, this was the last call for other sites that lacked dedicated optimization for mobile performance. In other words: “Mobile First” is now more than ever the reality we live […]
A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search giant confirmed via Twitter that a core update had begun. We took a […]
Appearing above the regular organic search results and other Universal Search elements, Featured Snippets are a great way of generating additional traffic for your website. With the right keyword targeting and the know-how to carry out the required technical optimization, you stand a great chance of occupying this highly visible piece of online real estate. […]
“Who was the actor in the Titanic?”; “What’s the weather like outside?”;“How many cups are in a quarter pound of flour?” Welcome to the age of instant answers driven by titanic algorithm changes, the increasing use of mobile voice search and the rise of smart speakers. In this week’s Memo to the Modern Marketer, we’ll provide some tips […]
Our whitepaper on Universal Search 2018, published earlier this year, established benchmark values for ten of the most important types of universal search integrations, including direct answers, images and videos, news and knowledge graphs. Now we have gone deeper into the data – and have analyzed results for five specific industries. This enables search marketers to […]
Odds are you haven’t followed the US Supreme Court’s recent ruling that’s struck down a ban on commercial sports betting in most states and is opening the floodgates to an estimated $150 billion market in wagers at casinos, racetracks, mobile devices and everything in between. In this Unwrapping the Secrets of SEO, we’ll examine how this tectonic […]
“Just get to the cloud. There’s no time to waste anymore.” – Eric Schmidt, former CEO of Google, during a speech in March 2017 Fast forward to Google’s recent annual I/O conference, and it’s clear the cloud train has left the station. Cross channel and cross device, marketing strategies need to “just work” and consider voice, visual, video, natural language […]
As search engines take on new smarts seemingly with each passing day, consumers gain access to quality information that can presumably make our lives easier. But it leaves marketers scrambling. Major algorithmic changes can require rethinking your content strategy and endlessly working to ensure content both old and new gets found. One way to make all these changes […]
Tesla founder Elon Musk deems it more dangerous than nuclear weapons. Facebook founder Mark Zuckerberg believes the technology will help save us from ourselves. Whether you’re onboard with advances in machine learning, few doubt true artificial intelligence is coming sooner rather than later. Upgrading won’t be optional once the paradigm shift happens. AI will soon manage […]
