Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these […]
There aren’t many companies that are still completely resisting digital transformation. Because any that are probably went extinct a while ago. But this doesn’t mean all companies have worked out what it takes to successfully transition their activities online. In this article, I want to run down seven ways companies get their digital transformation wrong […]
The holiday season sees marketing departments everywhere investing heavily in paid advertising, both on- and offline, as they compete for shoppers’ attention. However, as finding the perfect gift usually means doing a lot of online research, prominence in organic search in December is essential for retailers looking to make a success of their holiday season. […]
Update November 13th, 2018: According to official Google Page Speed Insights Release Notes, Google Lighthouse Data is now used as the analysis engine to determine a website’s page speed performance. Lighthouse can also be used to investigate the overall performance of a website and explore individual ranking factors. What is behind Google Lighthouse Data, how do […]
A guest article by Gidon Wagner, Wortliga.de – Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few tips […]
The German Q&A platform, gutefrage (www.gutefrage.net), has one of the biggest online audiences in Germany – and yet in the past it has often featured in the loser lists following Google Updates. In this success story, Melanie Ruf, Head of SEO at gutefrage.net, explains how the platform implemented an SEO strategy that helped it to […]
Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. After the confirmation of the rollout on March 26 2018, it took a while for things to really get moving, but in September 2018, mobile-first started to pick up the pace, as Google sent out a wave […]
Most people involved in the tech universe know how important SEO is for peddling their products on the internet. For companies whose products are traditional and tangible, however, the powers that be may not understand why good SEO hygiene is needed to get products such as cereal or window cleaner in front of customers on […]
A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search giant confirmed via Twitter that a core update had begun. We took a […]
Appearing above the regular organic search results and other Universal Search elements, Featured Snippets are a great way of generating additional traffic for your website. With the right keyword targeting and the know-how to carry out the required technical optimization, you stand a great chance of occupying this highly visible piece of online real estate. […]
