Update November 13th, 2018: According to official Google Page Speed Insights Release Notes, Google Lighthouse Data is now used as the analysis engine to determine a website’s page speed performance. Lighthouse can also be used to investigate the overall performance of a website and explore individual ranking factors. What is behind Google Lighthouse Data, how do […]
A guest article by Gidon Wagner, Wortliga.de – Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few tips […]
The German Q&A platform, gutefrage (www.gutefrage.net), has one of the biggest online audiences in Germany – and yet in the past it has often featured in the loser lists following Google Updates. In this success story, Melanie Ruf, Head of SEO at gutefrage.net, explains how the platform implemented an SEO strategy that helped it to […]
Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. After the confirmation of the rollout on March 26 2018, it took a while for things to really get moving, but in September 2018, mobile-first started to pick up the pace, as Google sent out a wave […]
Most people involved in the tech universe know how important SEO is for peddling their products on the internet. For companies whose products are traditional and tangible, however, the powers that be may not understand why good SEO hygiene is needed to get products such as cereal or window cleaner in front of customers on […]
A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search giant confirmed via Twitter that a core update had begun. We took a […]
Appearing above the regular organic search results and other Universal Search elements, Featured Snippets are a great way of generating additional traffic for your website. With the right keyword targeting and the know-how to carry out the required technical optimization, you stand a great chance of occupying this highly visible piece of online real estate. […]
“Who was the actor in the Titanic?”; “What’s the weather like outside?”;“How many cups are in a quarter pound of flour?” Welcome to the age of instant answers driven by titanic algorithm changes, the increasing use of mobile voice search and the rise of smart speakers. In this week’s Memo to the Modern Marketer, we’ll provide some tips […]
Our whitepaper on Universal Search 2018, published earlier this year, established benchmark values for ten of the most important types of universal search integrations, including direct answers, images and videos, news and knowledge graphs. Now we have gone deeper into the data – and have analyzed results for five specific industries. This enables search marketers to […]
Odds are you haven’t followed the US Supreme Court’s recent ruling that’s struck down a ban on commercial sports betting in most states and is opening the floodgates to an estimated $150 billion market in wagers at casinos, racetracks, mobile devices and everything in between. In this Unwrapping the Secrets of SEO, we’ll examine how this tectonic […]
