Rel-Author Study: Approximately 17% of SERPs Showing Rel-Author Tag

April 23rd, 2012 | Analysis 66 comments

Everyone in the SEO space has been talking about the way Google handles authors and links. In the future, content could be evaluated by using the author as a ranking factor.  SEOmoz published an interesting article recently focused on how the relationship between the social graph and real links from known, trusted authors could give specific documents a higher value.  SEOmoz called that “AuthoredPageRank” from Author Rank and PageRank.

Source: SEOmoz.org

With the rel=author tag it is now possible to connect ordinary web content to an author. This gets interesting if you also factor in data like Shares, Tweets, Plusones, Pins, time on site, bounce rate related to content, all of which is connected to an author.  Considering how much data is available, an author that produces content with many social mentions could be rewarded with higher value and more attention from Google.

For me as an SEO, it will be more relevant in the future to get links, so recommendations, from established and topically relevant authors. I also have to analyze the authors which link to my competitors.

That’s why I analyzed the author integrations in the SERPs for a million keywords in google.com.  For nearly 170,554 keywords, I found a minimum of 1 author integration in the SERPs and a total of 15,274 unique authors. It was surprising to me that 17% of results tested are showing author integrations because this is still a new feature – this was much higher than I expected.

In the table you’ll find the Top 20 authors, ordered by count of page 1 integrations. You will also find the overall count of author integrations and the ratio of overall author integrations to page 1. You’ll see how many integrations an authors has and how well his content ranks. You also have the Google+ profile URL in the Excel spreadsheet to get more details about the author. The Excel spreadsheet with the Top 200 authors is available for download at the end of this article.

Download spreadsheet: Top200-Google-author-integrations

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (8)

Comments (66)

  1. 2012/04/25

    Wow, great research. I just did a long peice on my site showing how very uncommon it is for communications companies to implement rel=author. What are the they thinking?. Now you have the facts, just the facts, mam.

  2. 2012/04/27

    Awesome!! Thanks for the study Marcus! I’m curious to know what benefits you see to implementing rel=author? And also what your thoughts are about setting it up on this blog.

  3. 2012/04/30

    Hi Marcus,

    This is really interesting, and I’m curious how you got the data in the first place. Specifically I’d be interested to know what method you used to perform all the searches (and check for author markup results) and also how you chose the search queries to use in the first place.

    Alistair.

  4. 2012/05/04

    Are only individuals counted as “authors”, or could a company name be the author of a corporate site’s page?

  5. 2012/05/05

    Awesome, Really interesting

  6. 2012/05/09

    This is great info. I thought I was late to the party on this but looks like I’m not. I have to wonder how this affects authors that write for multiple sites or those that pay for articles to be written. I still have a ton of questions about this.

  7. 2012/06/19

    Google is getting more social in serps.

  8. 2013/12/12

    Would be interesting to restudy this.
    Finding out how it changed might be useful :)

Trackbacks (58)

Comments (66)

  1. 2012/04/27

    [...] new SearchMetrics study published this week says that [...]

  2. 2012/04/27

    [...] new SearchMetrics study published this week says that about 17 percent of queries included at least one instance of [...]

  3. 2012/04/27

    [...] new SearchMetrics study published this week says that [...]

  4. 2012/04/27

    [...] new SearchMetrics study published this week says that [...]

  5. 2012/04/27

    [...] new SearchMetrics study published this week says that about 17 percent of queries included at least one instance of [...]

  6. 2012/04/27

    [...] it’s quite fitting that Marcus Tober at SearchMetrics.com did a study finding that approximately 17% of the SERPs (up to page 10 ) were supporting the Rel-Author Tag. [...]

  7. 2012/04/27

    [...] it’s quite fitting that Marcus Tober at SearchMetrics.com did a study finding that approximately 17% of the SERPs (up to page 10 ) were supporting the Rel-Author Tag. [...]

  8. 2012/04/27

    [...] new SearchMetrics study published this week says that [...]

  9. 2012/04/28

    [...] new SearchMetrics study published this week says that about 17 percent of queries included at least one instance of [...]

  10. 2012/04/29

    [...] Tober, founder of SearchMetrics, just published a study he did of the prevalence of Google’s authorship attribution in its search results. You can [...]

  11. 2012/04/29

    [...] new SearchMetrics study published this week says that [...]

  12. 2012/04/29

    [...] new SearchMetrics study published this week says that [...]

  13. 2012/04/29

    [...] new SearchMetrics study published this week says that about [...]

  14. 2012/04/30

    [...] new SearchMetrics study published this week says that about 17 percent of queries included at least one instance of [...]

  15. 2012/04/30

    [...] new SearchMetrics study published this week says that about [...]

  16. 2012/04/30

    [...] new SearchMetrics study published this week says that [...]

  17. 2012/04/30

    [...] new SearchMetrics study published this week says that about [...]

  18. 2012/04/30

    [...] new SearchMetrics study published this week says that about [...]

  19. 2012/05/01

    [...] for example this post about that shows 1 out of every 5 sites showing in the top 100 results use rel=author tag.  Honestly I’m not exactly sure what this is supposed to prove.  For one, top 100 results [...]

  20. 2012/05/01

    [...] new SearchMetrics study published this week says that about [...]

  21. 2012/05/01

    [...] “SEO phrase” to get you all warm and fuzzy about it. It’s already being dubbed “AuthoredPageRank”, and when the majority of the webmaster community measures the results and improvement in [...]

  22. 2012/05/02

    [...] new SearchMetrics study published this week says that about 17 percent of queries included at least one instance of [...]

  23. 2012/05/04

    [...] your authors and contributers, as a new study reported that 17% of SERPs are display author [...]

  24. 2012/05/04

    [...] setting up the rel=author and rel=me tags for all your authors and contributers, as a recent study reported that 17% of SERPs are showing author integrations. But this post is already getting [...]

  25. 2012/05/05

    [...] Tober of SearchMetrics recently discovered that 17% of search results now show the author of a piece of content. Tober said on SEOMoz: “I analysed the author [...]

  26. 2012/05/06

    [...] Tober of SearchMetrics recently detected that 17% of hunt results now uncover the author of a square of [...]

  27. 2012/05/07

    [...] Tober of SearchMetrics recently discovered that 17% of search results now show the author of a piece of content. Tober said on SEOMoz: “I analysed the author [...]

  28. 2012/05/11

    [...] use Google a lot, you’ve probably seen Google Author show up on your SERPs. As a matter of fact, one study noted that about 17% of queries will result in at least one Google Author post showing up. [...]

  29. 2012/05/11

    [...] étude menée par la société SearchMetrics montre que la balise "rel=author", lancée en juin 2011 par Google, a de plus en plus d'importance [...]

  30. 2012/05/17

    [...] and setting up the rel=author and rel=me tags for all your authors and contributers, as a recent study reported that 17% of SERPs are showing author integrations. But this post is already getting too [...]

  31. 2012/05/24

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  32. 2012/05/24

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  33. 2012/05/24

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  34. 2012/05/24

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  35. 2012/05/24

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  36. 2012/05/24

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  37. 2012/05/24

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  38. 2012/05/24

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  39. 2012/05/24

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  40. 2012/05/24

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  41. 2012/05/31

    [...] has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and [...]

  42. 2012/06/08

    [...] Content authors will hold more and more weight in search results. In April, a study by Searchmetrics revealed that 17% of all SERPs now contained pages with authorship markups. It showed that the [...]

  43. 2012/06/08

    [...] contenu auront de plus en plus de poids dans la recherche. Déjà au mois d’avril, une étude de Searchmetrics révélait que 17% des SERPs contenaient désormais des pages avec des tags Auteurs. Ainsi, les [...]

  44. 2012/06/28

    [...] Rel-Author Study: Approximately 17% of SERPs Showing Rel-Author Tag This entry was posted in SERPS and tagged 100 links, integrations, mentions, relevant authors, seomoz, web content by admin. Bookmark the permalink. [...]

  45. 2012/09/27

    [...] the sheer presence of the authorship markup is. In march Searchmetrics already reported search results with authorship for 17% of the search queries. As soon as authorship markup is a common practice the impact on CTR will flatten. So what will be [...]

  46. 2012/09/29

    [...] Bestätigung, dass der AuthorRank algorithmische Vorteile bringt. Bereits 17 % der SERPs zeigen laut SearchMetrics mindestens 1 Autoren-Profil an, was zu einer höheren Klickrate dieser Ergebnisse führt. Wer an [...]

  47. 2012/12/05

    [...] affect on their ability to rank in search results.  In exchange, we can see that Google provides a richer listing in the search results pages, including a photograph, Google+ info, an improved format and “more content from” links [...]

  48. 2013/02/27

    [...] In April, Search Metrics ran an experiment which showed that 1 out of every 5 Google Searches shows rel=author in the top 100 results. [...]

  49. 2013/03/24

    [...] image: Search Metrics [...]

  50. 2013/03/27

    [...] new SearchMetrics study published this week says that about 17 percent of queries included at least one instance of [...]

  51. 2013/05/02

    [...] Author Rank as though it is something that is alive and affecting the SERPs right now. Granted Searchmetrics did a study last year showing 17% of SERPs are showing the rel-author tag, but [insert witty correlation is not causation one-liner [...]

  52. 2013/12/11

    [...] pages d’auteurs sont propulsés dans les premiers résultats Google (attribut [...]

  53. 2014/02/07

    [...] web pages each year, the growing importance towards authorship is slowly taking shape, with about 17 percent of all queries in the search engine returning search results with at least a single occurrence of the rel=author [...]

  54. 2014/02/07

    [...] web pages each year, the growing importance towards authorship is slowly taking shape, with about 17 percent of all queries in the search engine returning search results with at least a single occurrence of the rel=author [...]

  55. 2014/08/30

    [...] the first year, the experiment seemed promising. Searchmetrics found that 17% of SERPs were showing the rel=author tag, which was higher than expected. [...]

  56. 2014/08/30

    [...] the first year, the experiment seemed promising. Searchmetrics found that 17% of SERPs were showing the rel=author tag, which was higher than expected. [...]

  57. 2014/08/30

    [...] the first year, the experiment seemed promising. Searchmetrics found that 17% of SERPs were showing the rel=author tag, which was higher than expected. [...]

  58. 2014/08/30

    [...] 2012, Searchmetric, announced lower turnout for usage of the authorship, considering it as a promising new initiative. [...]

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