Google Panda update in Italy and Spain – Winners and Losers

August 22nd, 2011 | Analysis 21 comments

panda-spanien-italienAuthor: Marcus Tober

In Italy and Spain too, low-quality content has not been spared by the Google Panda update.  After already announcing the winners and losers in the USA, UK, Germany, France and Austria, the lists for two other major European countries are now available.

Just as before, on the basis of absolute and percentage values we are demonstrating which domains in these countries have achieved gains and losses in terms of their visibility in the Google search results. This is therefore not the same thing as a rise or drop in traffic as I explained in this blog post.

As mentioned in the previous analyses, the losers include local spin-offs Wikio, Suite101, 123people and Dooyoo as well. In contrast, the winners are even more greatly shaped by the heavyweights of the Internet in these two countries. What is surprising here is how much Wikipedia, Facebook and co. were able to grow or benefit. But see for yourself:

SEO visibility losers from the Google Panda Update in Spain:

Domain current previous week change
percentage
wikio.es 128.695 347.080 -218.385 -62,92
programas-gratis.net 86.664 153.758 -67.094 -43,64
portalprogramas.com 70.001 132.960 -62.959 -47,35
configurarequipos.com 24.196 78.780 -54.584 -69,29
celularis.com 20.441 68.403 -47.962 -70,12
tuexperto.com 33.547 81.128 -47.581 -58,65
tecnologia21.com 28.500 75.812 -47.312 -62,41
los-expertos.es 5.973 42.885 -36.912 -86,07
minube.com 17.692 53.653 -35.961 -67,03
movilzona.es 17.222 52.525 -35.303 -67,21
todoexpertos.com 21.426 55.322 -33.896 -61,27
wihe.net 13.971 46.705 -32.734 -70,09
que.es 63.831 95.726 -31.895 -33,32
datines.com 13.098 44.753 -31.655 -70,73
emagister.com 26.640 56.465 -29.825 -52,82
dooyoo.es 17.954 46.559 -28.605 -61,44
suite101.net 22.788 49.640 -26.852 -54,09
globedia.com 6.158 32.751 -26.593 -81,20
videosbeta.net 6.518 31.804 -25.286 -79,51
mercamania.es 14.889 39.704 -24.815 -62,50
innatia.com 16.659 41.458 -24.799 -59,82
tuttogratis.es 12.479 36.789 -24.310 -66,08
desarrolloweb.com 13.824 36.737 -22.913 -62,37
twenga.es 25.219 48.092 -22.873 -47,56
mundodescargas.com 15.329 37.728 -22.399 -59,37
videospro.net 18.261 40.004 -21.743 -54,35
brothersoft.com 7.399 28.223 -20.824 -73,78
finanzzas.com 17.555 37.738 -20.183 -53,48
antag.es 13.455 32.395 -18.940 -58,47
elguruinformatico.com 3.014 21.723 -18.709 -86,13
videos.mx 14.895 33.208 -18.313 -55,15
vinagreasesino.com 10.673 28.968 -18.295 -63,16
solotecnologia.net 7.760 25.632 -17.872 -69,73
tuentiadictos.es 11.390 28.355 -16.965 -59,83
njobs.es 8.340 25.014 -16.674 -66,66
online.com.es 2.547 19.214 -16.667 -86,74
buscoempresas.es 9.006 25.415 -16.409 -64,56
qweb.es 7.439 23.742 -16.303 -68,67
destinia.com 140.238 156.129 -15.891 -10,18
puntoenter.com 6.824 22.133 -15.309 -69,17
addictinggames.com 372 15.328 -14.956 -97,57
tecnologia7.net 8.617 23.512 -14.895 -63,35
lavozlibre.com 9.172 23.912 -14.740 -61,64
helektron.com 12.472 27.035 -14.563 -53,87
tecnokun.org 2.535 16.894 -14.359 -84,99
ineex.com 10.395 24.713 -14.318 -57,94
quejuegos.org 571 14.877 -14.306 -96,16
youmusica.net 7.287 21.506 -14.219 -66,12
todocoches.com 5.722 19.927 -14.205 -71,29
movildelujo.com 1.938 15.985 -14.047 -87,88
abcdatos.com 4.061 18.080 -14.019 -77,54
sitiosespana.com 10.764 24.763 -13.999 -56,53
hotfrog.es 30.437 44.005 -13.568 -30,83
eltuenti.org 11.842 25.347 -13.505 -53,28
baluart.net 4.507 17.667 -13.160 -74,49
hoteles.es 18.904 32.054 -13.150 -41,02
monyin.com 2.018 14.693 -12.675 -86,27
webutation.net 2.586 15.226 -12.640 -83,02
bitelia.com 1.594 14.037 -12.443 -88,64
constanzanews.com 2.319 14.739 -12.420 -84,27
uptodown.com 89.853 102.153 -12.300 -12,04
tecnomaps.com 1.283 13.489 -12.206 -90,49
educaweb.com 11.622 23.726 -12.104 -51,02
malavida.com 44.291 56.179 -11.888 -21,16
todovideos.org 5.148 16.763 -11.615 -69,29
paperblog.com 3.030 14.487 -11.457 -79,08
parasaber.com 8.023 19.023 -11.000 -57,82
wiju.es 5.081 16.043 -10.962 -68,33
e-global.es 6.061 16.985 -10.924 -64,32
softbull.com 7.999 18.880 -10.881 -57,63
lol.mx 4.219 14.972 -10.753 -71,82
espaciocoches.com 3.109 13.758 -10.649 -77,40
programasgratis.es 3.762 14.237 -10.475 -73,58
lukor.com 7.411 17.738 -10.327 -58,22
cylex-espana.es 1.934 12.175 -10.241 -84,12
123people.es 8.036 16.031 -7.995 -49,87
mister-wong.es 3.887 9.110 -5.223 -57,33

What is striking the losers in Spain include numerous download portals (e.g. programas-gratis.net .44%). Yet top dog softonic.com was even able to achieve gains.  The page was still affected by the English-language Panda Updates.

The winners (Spain):

Domain current previous week change percentage
wikipedia.org 3.512.455 3.097.716 414.739 13,3885
youtube.com 947.850 647.880 299.970 46,3002
facebook.com 1.262.201 1.020.725 241.476 23,6573
blogspot.com 1.070.694 936.990 133.704 14,2695
twitter.com 366.047 246.998 119.049 48,1984
20minutos.es 446.717 358.186 88.531 24,7165
yahoo.com 689.126 602.143 86.983 14,4456
softonic.com 729.261 652.687 76.574 11,7321
wordpress.com 282.577 209.602 72.975 34,816
apple.com 334.781 275.775 59.006 21,3964
elpais.com 562.301 507.454 54.847 10,8083
kiosko.net 142.429 91.655 50.774 55,3969
taringa.net 224.222 180.280 43.942 24,3743
kioskea.net 205.909 165.696 40.213 24,2691
elmundo.es 542.101 503.308 38.793 7,7076
milanuncios.com 243.004 205.100 37.904 18,4807
coches.net 234.901 199.690 35.211 17,6328
bandaancha.eu 127.269 94.948 32.321 34,0407
invertia.com 77.734 45.653 32.081 70,2714
android.com 85.878 54.071 31.807 58,8245
mozilla.org 92.388 63.571 28.817 45,3304
ebay.es 119.854 99.920 19.934 19,95
engadget.com 66.070 46.970 19.100 40,6643
slideshare.net 106.494 91.902 14.592 15,8778
trovit.es 84.864 70.789 14.075 19,883
flickr.com 36.340 25.923 10.417 40,1844
dailymotion.com 42.463 32.576 9.887 30,3506

As indicated above, the Spanish winners include many pages that already enjoyed a high level of visibility even before the Panda update. Add to this major publications like El Pais and El Mundo, i.e. pages with high-quality content.

Winners and losers of the Panda updates in Italy

In Italy, the situation for losers looks very similar that seen in Spain. This also affected Cylex (-74%), for example, which in Germany amazingly walked away unscathed. Here the initial list of all losers:

Domain current previous week change percentage
liquida.it 550.503 1.173.602 -623.099 -53,09
wikio.it 224.504 579.087 -354.583 -61,23
ciao.it 330.107 622.941 -292.834 -47,01
tuttogratis.it 465.814 698.916 -233.102 -33,35
fanpage.it 130.248 205.774 -75.526 -36,70
twenga.it 96.798 168.527 -71.729 -42,56
paesionline.it 73.873 145.393 -71.520 -49,19
pourfemme.it 51.299 121.816 -70.517 -57,89
pianetatech.it 13.791 78.349 -64.558 -82,40
n-jobs.it 40.691 105.196 -64.505 -61,32
tecnocino.it 22.881 87.222 -64.341 -73,77
gli-esperti.it 12.594 69.962 -57.368 -82,00
ilbloggatore.com 20.997 78.166 -57.169 -73,14
dooyoo.it 28.797 85.443 -56.646 -66,30
techassistance.it 13.010 68.674 -55.664 -81,06
romaexplorer.it 47.244 102.855 -55.611 -54,07
televisionando.it 49.567 103.146 -53.579 -51,94
geekissimo.com 67.176 116.160 -48.984 -42,17
webmasterpoint.org 16.540 65.115 -48.575 -74,60
shoppydoo.it 74.208 122.506 -48.298 -39,43
cylex.it 16.181 62.092 -45.911 -73,94
videodivertentiepazzi.it 49.903 91.563 -41.660 -45,50
webbando.com 17.346 58.590 -41.244 -70,39
gratis360.it 14.751 55.551 -40.800 -73,45
mobileblog.it 37.132 77.864 -40.732 -52,31
saperlo.it 28.818 69.032 -40.214 -58,25
webnews.it 17.956 57.698 -39.742 -68,88
tecnozoom.it 42.613 79.898 -37.285 -46,67
elettroaffari.it 27.006 63.860 -36.854 -57,71
italiasw.com 8.871 45.662 -36.791 -80,57
travelblog.it 19.617 55.929 -36.312 -64,93
dgmag.it 12.936 46.876 -33.940 -72,40
wickedin.it 27.437 58.850 -31.413 -53,38
onlinetutorial.it 21.580 50.663 -29.083 -57,40
pagineprezzi.it 10.966 39.585 -28.619 -72,30
assistenza-clienti.it 22.362 50.681 -28.319 -55,88
paperblog.com 7.706 35.885 -28.179 -78,53
allaguida.it 20.829 48.970 -28.141 -57,47
motori.it 16.381 44.334 -27.953 -63,05
gekissimo.net 20.815 47.190 -26.375 -55,89
diredonna.it 9.523 35.371 -25.848 -73,08
hotfrog.it 29.963 55.653 -25.690 -46,16
blogbabel.com 6.911 32.549 -25.638 -78,77
mondoinformatico.info 8.603 33.645 -25.042 -74,43
donkiz.it 10.204 33.506 -23.302 -69,55
vostrisoldi.it 10.883 34.078 -23.195 -68,06
guidaconsumatore.com 15.379 38.551 -23.172 -60,11
alatest.it 10.194 33.048 -22.854 -69,15
antag.it 6.182 28.874 -22.692 -78,59
diggita.it 11.142 33.796 -22.654 -67,03
annunciasubito.com 301 21.916 -21.615 -98,63
donnaclick.it 14.611 36.215 -21.604 -59,65
metello.com 15.968 37.568 -21.600 -57,50
lachiacchiera.it 9.626 30.541 -20.915 -68,48
navigaweb.net 21.101 40.909 -19.808 -48,42
inerboristeria.com 20.643 40.394 -19.751 -48,90
mooseek.com 16.188 35.740 -19.552 -54,71
iochiamo.com 6.423 25.666 -19.243 -74,97
zapster.it 9.880 29.019 -19.139 -65,95
medicinalive.com 14.080 33.025 -18.945 -57,37
webutation.net 8.717 27.011 -18.294 -67,73
gioxx.org 1.106 19.378 -18.272 -94,29
guadagnorisparmiando.com 9.538 27.642 -18.104 -65,49
hamstersoft.com 8.032 25.938 -17.906 -69,03
ciaoblog.net 828 18.566 -17.738 -95,54
shopmania.it 12.095 29.714 -17.619 -59,30
viaggioin.com 9.875 27.168 -17.293 -63,65
motortravel.it 6.043 23.102 -17.059 -73,84
veraclasse.it 3.613 20.493 -16.880 -82,37
aziende.it 8.637 25.456 -16.819 -66,07
italia-news.it 7.639 24.183 -16.544 -68,41
emagister.it 8.506 20.728 -12.222 -58,96
wn.com 1.789 9.642 -7.853 -81,45
tripwolf.com 2.167 9.247 -7.080 -76,57

The winners (Italy):

And finally, the profiteers in Italy. The list very closely resembles Spanish one as well. It should be emphasized, however, that Kelkoo surprisingly cropped up among the winners.

Domain Aktuell Vorwoche Veränderung Prozent
youtube.com 1.394.170 733.675 660.495 90,03
wikipedia.org 6.447.473 5.869.754 577.719 9,84
facebook.com 2.386.476 1.996.672 389.804 19,52
blogspot.com 1.352.928 1.191.146 161.782 13,58
yahoo.com 1.362.587 1.217.393 145.194 11,93
twitter.com 407.523 271.948 135.575 49,85
apple.com 769.787 657.768 112.019 17,03
corriere.it 1.002.629 902.582 100.047 11,08
virgilio.it 975.637 878.902 96.735 11,01
myblog.it 606.183 511.120 95.063 18,60
ilsole24ore.com 372.690 277.821 94.869 34,15
altervista.org 703.058 617.961 85.097 13,77
paginegialle.it 485.045 400.695 84.350 21,05
intopic.it 349.371 269.239 80.132 29,76
wordpress.com 463.386 387.504 75.882 19,58
libero.it 865.140 790.128 75.012 9,49
repubblica.it 716.287 647.399 68.888 10,64
google.it 759.543 695.341 64.202 9,23
forumfree.it 360.590 299.279 61.311 20,49
alfemminile.com 459.809 401.045 58.764 14,65
forumcommunity.net 363.324 306.338 56.986 18,60
ziogeek.com 137.915 83.772 54.143 64,63
sky.it 380.212 328.063 52.149 15,90
gelocal.it 162.282 111.994 50.288 44,90
wikia.com 343.235 293.892 49.343 16,79
kelkoo.it 291.274 242.123 49.151 20,30
informer.com 75.421 39.046 36.375 93,16
dailymotion.com 125.052 90.574 34.478 38,07
imdb.com 166.999 135.742 31.257 23,03
markosweb.com 143.201 112.086 31.115 27,76

Further iterations are, of course, expected to follow in Italy and Spain as well. Candidates likely to be punished will be those sites ranking among the losers in other European countries. What do you think? How do you see Panda affecting Italy and Spain?

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (12)

Comments (21)

  1. 2011/08/22

    is it possible to know how many keywords are monitored for the italian market ? I imagine it’s not possible to have the complete list of the keywords, but it would be interesting to know the semantic areas you are monitoring.
    I’m also wondering why you have published under the same post spanish and italy.

  2. 2011/08/23

    Hi Andrea,

    a thorough explanation of how our data is accumulated is in this blog post (http://blog.searchmetrics.com/us/2011/04/18/searchmetrics-mover-shakers-and-statistics-explained/) , the relevant section pertaining to your question is:

    The basis for our analysis is a local keyword set for every country we analyze. Our values are local that’s why we can give you an overview over the SEO and SEM visibility per country. The keyword set is representative and varied between some hundred thousand and 10 million. The keyword sets are extended every month with new keywords added and irrelevant / outdated keywords deleted.

    Grouping Italy and Spain in one post is mostly coincidental – they are both large European markets, but we did not put the two of them together for a specific reason.

  3. 2011/08/23

    what are the first and second column? page views or visitors per day? keywords?

  4. 2011/08/23

    Hi Leo,

    the “current” and “previous week” columns contain the numbers from our organic perfromance index (OPI).

    Explanation:

    This is a culmination of figures collated from search volume (ie how often people are searching for a keyword or phrase), how often and on which position (ie what position on a Google results page) a domain/web site appears and the statistical value of traffic distribution.

    More information on our data retrieval and an analysis processes can be found here.

  5. 2011/08/24

    Hi Sebastian/Marcus,
    as the owner of celularis I can tell you that the hit was harsh but as huge as in the graph; however its interesting to see that Panda is still giving black hats and scrappers a good reward for their work ;)

  6. 2011/08/24

    sorry i mean “NOT as huge as in the graph” :)

  7. 2011/08/26

    Hi!

    Great info. Thank you for sharing with everyone.

    I see the results of Kelkoo on Italy, do you have the results for Kelkoo on Spain?

    thank you in advanced.

  8. 2011/08/31

    I am an instant kiosko.net (news aggregator) fan so glad to see them do well but +55% on previous week? I am mystified at why Google would have them go up and down so wildly.

  9. 2011/09/01

    Sorry to inform you that the data on our website are wrong. On monday 29th aug the unique visitors per day returned at the same level of july/august daily average. The loss in mid august is related to a holyday in in Italy on 15th.

  10. 2011/10/06

    grande !!

  11. 2011/11/17

    Not really happy with Google’s Panda. Not not happy…

  12. 2012/07/05

    Hello, I enjoy reading through your post. I like to write
    a little comment to support you.

Trackbacks (9)

Comments (21)

  1. 2011/08/23

    [...] o minube.El SEO Marcus Tober ha publicado unos datos, que podemos ver completamente en su blog, searchmetrics  y que nos indican quiénes son los que han caído y cómo de grande ha sido.DominioVisitasVisitas [...]

  2. 2011/08/24

    [...] de shock como sus estadisticas de trafico han decendido.*Los datos fueron recopilados por el blog Search Metric. *Se comparan los datos de la semana anterior a Google Panda con la semana posterior a Google [...]

  3. 2011/08/25

    [...] El 22 de agosto SearchMetrics publicó los primeros resultados con sitios ganadores y perdedores en España. Publicado en Analítica Web, SEO – Etiquetado algoritmo, análisis, google panda, KPI, [...]

  4. 2011/08/30

    [...] esterne, vengono citate tramite link html. Che dire inoltre dell’aggregatore che, a parere di SearchMetrics, è risultato vincente nel traffico organico dopo il Panda Update ? Pagine: 1 2 3 ← [...]

  5. 2011/08/30

    [...] Panda le hace falta un reajuste (¿a qué web /proyecto no le hace falta un reajuste?), pero viendo los listados de las webs más afectadas comprobamos que están presentes webs cuyas versiones inglesas ya cayeron anteriormente (Dooyoo, [...]

  6. 2011/08/31

    [...] SearchMetrics, after looking at a number of keywords somewhere between several hundred thousand and 10 million, once again has collected data on organic visibility, this time for Switzerland, Italy, and Spain. [...]

  7. 2011/08/31

    [...] che escono i primi dati. L’attentissimo searchmetrics ha infatti già pubblicato sul suo blog un elenco dei siti più penalizzati e più valorizzati dall’avvento di Google Panda in Spagna e in [...]

  8. 2011/09/25

    [...] más confusión, uno de los primeros artículos publicados sobre los ganadores y perdedores, del que muchos se han hecho eco como si fuese ley, [...]

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