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Author: Marcus Tober
Having considered the German winners and losers, here is an analysis of which French sites have incurred visibility gains and losses from Google’s Panda Update.
In France, the update seems to have affected a similar group as in Germany, the USA and England, but there are still a few surprises you might not have expected. There are a number of winners in France that were counted among the losers in Germany. If there was any doubt before, this makes it clear that this is an algorithmic update and not a deliberate manual devaluation of entire sectors.
SEO visibility losers from the Panda Update in France
But first, let’s take a closer look at the Panda Update losers from France. In the table, we can see the visibility (OPI = Organic Performance Index) and the absolute and percentage losses for each site:
| Domain | current | previous week | change | percentage |
| wikio.fr | 381590 | 1510346 | -1128756 | -74,7349 |
| ciao.fr | 264959 | 702575 | -437616 | -62,2874 |
| 1001actus.com | 313067 | 688646 | -375579 | -54,5388 |
| infos-du-net.com | 466647 | 837899 | -371252 | -44,3075 |
| ibuzzyou.fr | 255838 | 511902 | -256064 | -50,0221 |
| web-libre.org | 76215 | 307216 | -231001 | -75,1917 |
| webrankinfo.com | 175384 | 397425 | -222041 | -55,8699 |
| leguide.com | 414799 | 623154 | -208355 | -33,4356 |
| twenga.fr | 235257 | 442117 | -206860 | -46,7885 |
| shopping.com | 187990 | 365108 | -177118 | -48,5111 |
| memoclic.com | 55788 | 230016 | -174228 | -75,746 |
| bons-de-reduction.com | 188705 | 350741 | -162036 | -46,1982 |
| webmarchand.com | 70466 | 218002 | -147536 | -67,6764 |
| netoo.com | 125198 | 265448 | -140250 | -52,8352 |
| itespresso.fr | 44078 | 180015 | -135937 | -75,5143 |
| presence-pc.com | 57071 | 188436 | -131365 | -69,7133 |
| arobase.org | 179658 | 299980 | -120322 | -40,11 |
| chauffeurdebuzz.com | 166198 | 284874 | -118676 | -41,6591 |
| toocharger.com | 79175 | 188853 | -109678 | -58,0759 |
| les-experts.com | 19893 | 129425 | -109532 | -84,6297 |
| brothersoft.com | 33798 | 139262 | -105464 | -75,7306 |
| sites-a-voir.com | 56000 | 160770 | -104770 | -65,1676 |
| bon2reduction.com | 16715 | 120343 | -103628 | -86,1105 |
| paperblog.fr | 60534 | 161641 | -101107 | -62,5503 |
| fluctuat.net | 162707 | 258402 | -95695 | -37,0334 |
| cylex-france.fr | 27658 | 120748 | -93090 | -77,0944 |
| surfandbiz.com | 53566 | 142321 | -88755 | -62,3625 |
| code-reduction.fr | 12666 | 99237 | -86571 | -87,2366 |
| aquadesign.be | 18732 | 104354 | -85622 | -82,0496 |
| touslesprix.com | 95865 | 179670 | -83805 | -46,6438 |
| qctop.com | 38312 | 120704 | -82392 | -68,2595 |
| achetezfacile.com | 70620 | 151658 | -81038 | -53,4347 |
| businessmobile.fr | 35618 | 116410 | -80792 | -69,403 |
| commentfaiton.com | 18475 | 99086 | -80611 | -81,3546 |
| hellocoton.fr | 34710 | 112893 | -78183 | -69,2541 |
| shoocare.fr | 11976 | 89042 | -77066 | -86,5502 |
| lexpress.fr | 353477 | 429514 | -76037 | -17,703 |
| techno-science.net | 2554 | 75677 | -73123 | -96,6251 |
| universalis.fr | 15947 | 87652 | -71705 | -81,8065 |
| codes-de-reductions.com | 15028 | 77624 | -62596 | -80,64 |
| hotfrog.fr | 30023 | 91346 | -61323 | -67,1327 |
| shoppingactu.com | 31757 | 90893 | -59136 | -65,0611 |
| buzz-fr.com | 21599 | 80551 | -58952 | -73,1859 |
| news-de-stars.com | 46742 | 105380 | -58638 | -55,6443 |
| webchercheurs.com | 44803 | 101417 | -56614 | -55,823 |
| webstorming.fr | 50445 | 106718 | -56273 | -52,7306 |
| code-reduction.net | 15067 | 70300 | -55233 | -78,5676 |
| webutation.net | 18471 | 73616 | -55145 | -74,909 |
| immova.fr | 15872 | 70456 | -54584 | -77,4725 |
| code-reduction.com | 24210 | 78546 | -54336 | -69,1773 |
| codespromotion.fr | 99506 | 153633 | -54127 | -35,2314 |
| cinemovies.fr | 48048 | 102139 | -54091 | -52,9582 |
| 123people.fr | 53931 | 106317 | -52386 | -49,2734 |
| greatsong.net | 40257 | 92632 | -52375 | -56,5409 |
| fun-buzz.com | 34516 | 85816 | -51300 | -59,7791 |
| jobijoba.com | 19728 | 70545 | -50817 | -72,0349 |
| le-bon-plan.com | 42504 | 92874 | -50370 | -54,2348 |
| comprendrechoisir.com | 50447 | 100405 | -49958 | -49,7565 |
| kezako.tv | 11017 | 60879 | -49862 | -81,9034 |
| leguide.net | 10578 | 60016 | -49438 | -82,3747 |
| suite101.fr | 19430 | 68572 | -49142 | -71,6648 |
| koifaire.com | 19516 | 67809 | -48293 | -71,2192 |
| idealo.fr | 74678 | 122759 | -48081 | -39,167 |
| similarsites.com | 38260 | 85958 | -47698 | -55,4899 |
| lol.net | 91786 | 139220 | -47434 | -34,0713 |
| voila.fr | 478852 | 525915 | -47063 | -8,9488 |
| meilleursjeux.net | 12854 | 59209 | -46355 | -78,2905 |
| kelmagasin.com | 13647 | 59727 | -46080 | -77,151 |
| pratique.fr | 25482 | 70941 | -45459 | -64,08 |
| leparisien.fr | 370973 | 416302 | -45329 | -10,8885 |
| echosdunet.net | 24523 | 69646 | -45123 | -64,7891 |
| netscope.org | 7155 | 52007 | -44852 | -86,2422 |
| site-annonce.fr | 16684 | 61491 | -44807 | -72,8676 |
| indexweb.info | 11321 | 56126 | -44805 | -79,8293 |
| nnuaire.com | 12428 | 56697 | -44269 | -78,08 |
| cityzeum.com | 10431 | 54676 | -44245 | -80,9222 |
| trovit.fr | 54270 | 98490 | -44220 | -44,898 |
| toplien.fr | 24675 | 68809 | -44134 | -64,1399 |
| pricereduc.com | 24495 | 68213 | -43718 | -64,0904 |
| top-buzz.com | 6004 | 48513 | -42509 | -87,6239 |
| dicodunet.com | 5563 | 47947 | -42384 | -88,3976 |
| androlib.com | 22555 | 64496 | -41941 | -65,0288 |
| magasin-discount.eu | 13939 | 55814 | -41875 | -75,026 |
| logiciel.net | 21731 | 63116 | -41385 | -65,5697 |
| ykone.com | 16108 | 57221 | -41113 | -71,8495 |
| dicocitations.com | 35663 | 76298 | -40635 | -53,2583 |
| rachatducredit.com | 37137 | 77155 | -40018 | -51,867 |
| shopoon.fr | 35293 | 74909 | -39616 | -52,8855 |
| lesannuaires.com | 30033 | 69371 | -39338 | -56,7067 |
| looneo.fr | 19611 | 58840 | -39229 | -66,6706 |
| monsieur-biographie.com | 29197 | 67891 | -38694 | -56,9943 |
| shopwiki.fr | 9079 | 47456 | -38377 | -80,8686 |
| alatest.fr | 16686 | 52548 | -35862 | -68,2462 |
| evous.fr | 19230 | 50817 | -31587 | -62,1583 |
| tourisme.fr | 27379 | 57641 | -30262 | -52,5008 |
| e-marketing.fr | 8013 | 36720 | -28707 | -78,1781 |
| priceministerauto.com | 48853 | 77210 | -28357 | -36,7271 |
| qype.fr | 98962 | 124034 | -25072 | -20,2138 |
| argentmag.com | 5208 | 29932 | -24724 | -82,6006 |
| petitfute.com | 15894 | 38062 | -22168 | -58,2418 |
| ladocumentationfrancaise.fr | 15294 | 35883 | -20589 | -57,3781 |
| dinosoria.com | 19614 | 40186 | -20572 | -51,192 |
| yelp.fr | 2813 | 19736 | -16923 | -85,7469 |
| france-voyage.com | 9849 | 26278 | -16429 | -62,52 |
| rmcsport.fr | 25297 | 38381 | -13084 | -34,0898 |
| spreadshirt.fr | 4322 | 16707 | -12385 | -74,1306 |
| flickr.com | 33501 | 44565 | -11064 | -24,8267 |
| ideesmaison.com | 28732 | 39792 | -11060 | -27,7945 |
| doc-etudiant.fr | 7313 | 18284 | -10971 | -60,0033 |
| mashable.com | 63098 | 73965 | -10867 | -14,6921 |
| medecine-et-sante.com | 12705 | 23551 | -10846 | -46,0532 |
| wananow.net | 6294 | 16847 | -10553 | -62,6402 |
| lemoneymag.fr | 4602 | 15130 | -10528 | -69,5836 |
| scribd.com | 9070 | 18829 | -9759 | -51,8296 |
Sites like ciao and twenga were to be expected – in the price comparison segment, the only surprise is that idealo was also caught in France (-39%). And, while it is impressive how gigantic wikio was in France (more on this later), lexpress.fr’s losses (-17%) are quite amazing. Until now, news sites have mostly profited from the Panda Update but obviously this is not the case in France. Finally, the losses for flickr (-24%), mashable (-14%) and scribd (-51%) are also quite interesting.
SEO visibility winners from the Panda Update in France
Now, take a look at the sites with improved visibility following the French Panada Update.
| Domain | current | previous week | change | percentage |
| wikipedia.org | 13543802 | 12507760 | 1036042 | 8,2832 |
| youtube.com | 1509738 | 986790 | 522948 | 52,9949 |
| dailymotion.com | 1196455 | 832853 | 363602 | 43,6574 |
| facebook.com | 3387201 | 3075252 | 311949 | 10,1439 |
| apple.com | 1800710 | 1557517 | 243193 | 15,6141 |
| twitter.com | 888216 | 707475 | 180741 | 25,5473 |
| tv-replay.fr | 451945 | 356083 | 95862 | 26,9213 |
| episun.com | 279164 | 188570 | 90594 | 48,0426 |
| netguide.fr | 334126 | 247747 | 86379 | 34,8658 |
| wat.tv | 535882 | 453334 | 82548 | 18,2091 |
| service-public.fr | 494717 | 421155 | 73562 | 17,4667 |
| kelkoo.fr | 351863 | 284342 | 67521 | 23,7464 |
| over-blog.com | 944357 | 877860 | 66497 | 7,5749 |
| informer.com | 114441 | 58305 | 56136 | 96,2799 |
| lepost.fr | 245005 | 190883 | 54122 | 28,3535 |
| bestofconcours.com | 98814 | 48009 | 50805 | 105,8239 |
| france5.fr | 212709 | 162728 | 49981 | 30,7144 |
| jeuxvideo-flash.com | 340487 | 291603 | 48884 | 16,7639 |
| sncf.com | 210080 | 163672 | 46408 | 28,3543 |
| radins.com | 234099 | 188379 | 45720 | 24,2702 |
| freenews.fr | 94082 | 50882 | 43200 | 84,9023 |
| viadeo.com | 192570 | 154283 | 38287 | 24,8161 |
| mozilla.org | 174744 | 136855 | 37889 | 27,6855 |
| lesprixducoin.com | 117593 | 80746 | 36847 | 45,6332 |
| laposte.fr | 308850 | 273039 | 35811 | 13,1157 |
| orange.com | 89561 | 53845 | 35716 | 66,3311 |
Irregularities in France
A few aberrations catch the eye from the French Panda Update, when you compare the visibility of sites that have a presence in both France and Germany. An example of this is the Cylex Business Directory. As the site cylex.de gained visibility in Germany, its French counterpart, cylex-france.fr, lost heavily.
Cylex.de (German Index)
Cylex-france.fr (French Index)
However, there are also differences in the magnitude of visibility losses, which is of course directly related to the size and previous visibility of a site. Wikio is an example. In France (OPI > 1 mil.), wikio’s visibility deteriorated at a significantly higher rate than in Germany (OPI ca. 120k). The OPI is also comparable across countries, because it takes into account the search volume of respective local keywords. Thus, wikio seemed to be something of a powerhouse in France… before the update.
Wikio.fr
Wikio.de
We have highlighted the equivalent timeframe in the graph below as for the above representation for France.
In France too, sites without extra added value lost.
In conclusion, you could say that the update has played out similarly to the way it did in Germany. The losers included content farms like suite101.fr and 1001actus.com, as well as some price comparison sites and groups like wikio, people search engines like 123people.fr, and song lyrics sites that only briefly attract users since they only aggregate content and have little of their own content.
Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
Show all articles from marcus.
Tags: Google France | Google Panda
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Comments (7)
Comments (15)
Very interesting! Looking forward to see the effect of Panda on the italian SERPS
Hi Pit, the analysis for Italy and Spain is available in German – http://blog.searchmetrics.com/de/2011/08/19/google-panda-update-in-italien-und-spanien-gewinner-und-verlierer/. Next week it will also be in English.
Cool! Thank you Marcus
May i know how are calculated those analysis ?
I just found all of this awesome web presence and wished to exhibit my admiration with this comment.
Do you have a spam issue on this blog; I also am a blogger, and I was wondering your situation; many of us have developed some nice procedures and we are looking to swap techniques with others, please shoot me an email if interested.
Very interessing, i’m a little beat afraid but now i hope it’s finished with Panda ! Thanks
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[...] des statistiques les plus fiables , le blog de searchmetric fait mention des corrections remarquées les plus [...]
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[...] Différents sites reprennent l’analyse de SerchMetrics intitulée : Google Panda Update in France – Winners and Losers [...]
[...] Searchmetrics a réalisé plusieurs études sur les changements entrainés par Google Panda, dont le classement des sites les plus impactés en France. En première position on observe la chute des sites wikio.fr et ciao.fr, avec une perte de visibilité d’environ 65% entre la semaine précédent et la semaine suivant la mise à jour de l’algorithme. Plus chanceux, Wikipédia, Facebook, et Daylimotion ont gagnés respectivement 8, 10 et 43% de visibilité. On ne manquera pas de remarquer que Youtube (qui appartient à Google) augmente sa visibilité de près de 55%. [...]
[...] Source : SearchMetrics [...]
[...] [...]
[...] Dans le classement des sites les plus impactés en France, on retrouve ainsi Wikio.fr (agrégateur) avec 74 % de visibilité en moins, les comparateurs de prix comme Ciao.fr (- 62 %) et Twenga (- 46 %) ont subi aussi une dégringolade sur leur visibilité. [...]