Google Panda Update in France – Winners and Losers

August 17th, 2011 | Analysis 15 comments

Author: Marcus Tober

Having considered the German winners and losers, here is an analysis of which French sites have incurred visibility gains and losses from Google’s Panda Update.

In France, the update seems to have affected a similar group as in Germany, the USA and England, but there are still a few surprises you might not have expected. There are a number of winners in France that were counted among the losers in Germany. If there was any doubt before, this makes it clear that this is an algorithmic update and not a deliberate manual devaluation of entire sectors.

SEO visibility losers from the Panda Update in France

But first, let’s take a closer look at the Panda Update losers from France. In the table, we can see the visibility (OPI = Organic Performance Index) and the absolute and percentage losses for each site:

Domain current previous week change percentage
wikio.fr 381590 1510346 -1128756 -74,7349
ciao.fr 264959 702575 -437616 -62,2874
1001actus.com 313067 688646 -375579 -54,5388
infos-du-net.com 466647 837899 -371252 -44,3075
ibuzzyou.fr 255838 511902 -256064 -50,0221
web-libre.org 76215 307216 -231001 -75,1917
webrankinfo.com 175384 397425 -222041 -55,8699
leguide.com 414799 623154 -208355 -33,4356
twenga.fr 235257 442117 -206860 -46,7885
shopping.com 187990 365108 -177118 -48,5111
memoclic.com 55788 230016 -174228 -75,746
bons-de-reduction.com 188705 350741 -162036 -46,1982
webmarchand.com 70466 218002 -147536 -67,6764
netoo.com 125198 265448 -140250 -52,8352
itespresso.fr 44078 180015 -135937 -75,5143
presence-pc.com 57071 188436 -131365 -69,7133
arobase.org 179658 299980 -120322 -40,11
chauffeurdebuzz.com 166198 284874 -118676 -41,6591
toocharger.com 79175 188853 -109678 -58,0759
les-experts.com 19893 129425 -109532 -84,6297
brothersoft.com 33798 139262 -105464 -75,7306
sites-a-voir.com 56000 160770 -104770 -65,1676
bon2reduction.com 16715 120343 -103628 -86,1105
paperblog.fr 60534 161641 -101107 -62,5503
fluctuat.net 162707 258402 -95695 -37,0334
cylex-france.fr 27658 120748 -93090 -77,0944
surfandbiz.com 53566 142321 -88755 -62,3625
code-reduction.fr 12666 99237 -86571 -87,2366
aquadesign.be 18732 104354 -85622 -82,0496
touslesprix.com 95865 179670 -83805 -46,6438
qctop.com 38312 120704 -82392 -68,2595
achetezfacile.com 70620 151658 -81038 -53,4347
businessmobile.fr 35618 116410 -80792 -69,403
commentfaiton.com 18475 99086 -80611 -81,3546
hellocoton.fr 34710 112893 -78183 -69,2541
shoocare.fr 11976 89042 -77066 -86,5502
lexpress.fr 353477 429514 -76037 -17,703
techno-science.net 2554 75677 -73123 -96,6251
universalis.fr 15947 87652 -71705 -81,8065
codes-de-reductions.com 15028 77624 -62596 -80,64
hotfrog.fr 30023 91346 -61323 -67,1327
shoppingactu.com 31757 90893 -59136 -65,0611
buzz-fr.com 21599 80551 -58952 -73,1859
news-de-stars.com 46742 105380 -58638 -55,6443
webchercheurs.com 44803 101417 -56614 -55,823
webstorming.fr 50445 106718 -56273 -52,7306
code-reduction.net 15067 70300 -55233 -78,5676
webutation.net 18471 73616 -55145 -74,909
immova.fr 15872 70456 -54584 -77,4725
code-reduction.com 24210 78546 -54336 -69,1773
codespromotion.fr 99506 153633 -54127 -35,2314
cinemovies.fr 48048 102139 -54091 -52,9582
123people.fr 53931 106317 -52386 -49,2734
greatsong.net 40257 92632 -52375 -56,5409
fun-buzz.com 34516 85816 -51300 -59,7791
jobijoba.com 19728 70545 -50817 -72,0349
le-bon-plan.com 42504 92874 -50370 -54,2348
comprendrechoisir.com 50447 100405 -49958 -49,7565
kezako.tv 11017 60879 -49862 -81,9034
leguide.net 10578 60016 -49438 -82,3747
suite101.fr 19430 68572 -49142 -71,6648
koifaire.com 19516 67809 -48293 -71,2192
idealo.fr 74678 122759 -48081 -39,167
similarsites.com 38260 85958 -47698 -55,4899
lol.net 91786 139220 -47434 -34,0713
voila.fr 478852 525915 -47063 -8,9488
meilleursjeux.net 12854 59209 -46355 -78,2905
kelmagasin.com 13647 59727 -46080 -77,151
pratique.fr 25482 70941 -45459 -64,08
leparisien.fr 370973 416302 -45329 -10,8885
echosdunet.net 24523 69646 -45123 -64,7891
netscope.org 7155 52007 -44852 -86,2422
site-annonce.fr 16684 61491 -44807 -72,8676
indexweb.info 11321 56126 -44805 -79,8293
nnuaire.com 12428 56697 -44269 -78,08
cityzeum.com 10431 54676 -44245 -80,9222
trovit.fr 54270 98490 -44220 -44,898
toplien.fr 24675 68809 -44134 -64,1399
pricereduc.com 24495 68213 -43718 -64,0904
top-buzz.com 6004 48513 -42509 -87,6239
dicodunet.com 5563 47947 -42384 -88,3976
androlib.com 22555 64496 -41941 -65,0288
magasin-discount.eu 13939 55814 -41875 -75,026
logiciel.net 21731 63116 -41385 -65,5697
ykone.com 16108 57221 -41113 -71,8495
dicocitations.com 35663 76298 -40635 -53,2583
rachatducredit.com 37137 77155 -40018 -51,867
shopoon.fr 35293 74909 -39616 -52,8855
lesannuaires.com 30033 69371 -39338 -56,7067
looneo.fr 19611 58840 -39229 -66,6706
monsieur-biographie.com 29197 67891 -38694 -56,9943
shopwiki.fr 9079 47456 -38377 -80,8686
alatest.fr 16686 52548 -35862 -68,2462
evous.fr 19230 50817 -31587 -62,1583
tourisme.fr 27379 57641 -30262 -52,5008
e-marketing.fr 8013 36720 -28707 -78,1781
priceministerauto.com 48853 77210 -28357 -36,7271
qype.fr 98962 124034 -25072 -20,2138
argentmag.com 5208 29932 -24724 -82,6006
petitfute.com 15894 38062 -22168 -58,2418
ladocumentationfrancaise.fr 15294 35883 -20589 -57,3781
dinosoria.com 19614 40186 -20572 -51,192
yelp.fr 2813 19736 -16923 -85,7469
france-voyage.com 9849 26278 -16429 -62,52
rmcsport.fr 25297 38381 -13084 -34,0898
spreadshirt.fr 4322 16707 -12385 -74,1306
flickr.com 33501 44565 -11064 -24,8267
ideesmaison.com 28732 39792 -11060 -27,7945
doc-etudiant.fr 7313 18284 -10971 -60,0033
mashable.com 63098 73965 -10867 -14,6921
medecine-et-sante.com 12705 23551 -10846 -46,0532
wananow.net 6294 16847 -10553 -62,6402
lemoneymag.fr 4602 15130 -10528 -69,5836
scribd.com 9070 18829 -9759 -51,8296

Sites like ciao and twenga were to be expected – in the price comparison segment, the only surprise is that idealo was also caught in France (-39%). And, while it is impressive how gigantic wikio was in France (more on this later), lexpress.fr’s losses (-17%) are quite amazing. Until now, news sites have mostly profited from the Panda Update but obviously this is not the case in France. Finally, the losses for flickr (-24%), mashable (-14%) and scribd (-51%) are also quite interesting.

SEO visibility winners from the Panda Update in France

Now, take a look at the sites with improved visibility following the French Panada Update.

Domain current previous week change percentage
wikipedia.org 13543802 12507760 1036042 8,2832
youtube.com 1509738 986790 522948 52,9949
dailymotion.com 1196455 832853 363602 43,6574
facebook.com 3387201 3075252 311949 10,1439
apple.com 1800710 1557517 243193 15,6141
twitter.com 888216 707475 180741 25,5473
tv-replay.fr 451945 356083 95862 26,9213
episun.com 279164 188570 90594 48,0426
netguide.fr 334126 247747 86379 34,8658
wat.tv 535882 453334 82548 18,2091
service-public.fr 494717 421155 73562 17,4667
kelkoo.fr 351863 284342 67521 23,7464
over-blog.com 944357 877860 66497 7,5749
informer.com 114441 58305 56136 96,2799
lepost.fr 245005 190883 54122 28,3535
bestofconcours.com 98814 48009 50805 105,8239
france5.fr 212709 162728 49981 30,7144
jeuxvideo-flash.com 340487 291603 48884 16,7639
sncf.com 210080 163672 46408 28,3543
radins.com 234099 188379 45720 24,2702
freenews.fr 94082 50882 43200 84,9023
viadeo.com 192570 154283 38287 24,8161
mozilla.org 174744 136855 37889 27,6855
lesprixducoin.com 117593 80746 36847 45,6332
laposte.fr 308850 273039 35811 13,1157
orange.com 89561 53845 35716 66,3311

Irregularities in France

A few aberrations catch the eye from the French Panda Update, when you compare the visibility of sites that have a presence in both France and Germany. An example of this is the Cylex Business Directory. As the site cylex.de gained visibility in Germany, its French counterpart, cylex-france.fr, lost heavily.

Cylex.de (German Index)

Cylex-france.fr (French Index)

However, there are also differences in the magnitude of visibility losses, which is of course directly related to the size and previous visibility of a site. Wikio is an example. In France (OPI > 1 mil.), wikio’s visibility deteriorated at a significantly higher rate than in Germany (OPI ca. 120k). The OPI is also comparable across countries, because it takes into account the search volume of respective local keywords. Thus, wikio seemed to be something of a powerhouse in France… before the update.

Wikio.fr

Wikio.de

We have highlighted the equivalent timeframe in the graph below as for the above representation for France.

In France too, sites without extra added value  lost.

In conclusion, you could say that the update has played out similarly to the way it did in Germany. The losers included content farms like suite101.fr and 1001actus.com, as well as some price comparison sites and groups like wikio, people search engines like 123people.fr, and song lyrics sites that only briefly attract users since they only aggregate content and have little of their own content.

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (7)

Comments (15)

  1. pit
    2011/08/19

    Very interesting! Looking forward to see the effect of Panda on the italian SERPS

  2. 2011/08/19

    Hi Pit, the analysis for Italy and Spain is available in German – http://blog.searchmetrics.com/de/2011/08/19/google-panda-update-in-italien-und-spanien-gewinner-und-verlierer/. Next week it will also be in English. ;)

  3. pit
    2011/08/19

    Cool! Thank you Marcus :)

  4. 2011/08/20

    May i know how are calculated those analysis ?

  5. 2011/09/26

    I just found all of this awesome web presence and wished to exhibit my admiration with this comment.

  6. 2011/11/28

    Do you have a spam issue on this blog; I also am a blogger, and I was wondering your situation; many of us have developed some nice procedures and we are looking to swap techniques with others, please shoot me an email if interested.

  7. 2011/11/30

    Very interessing, i’m a little beat afraid but now i hope it’s finished with Panda ! Thanks

Trackbacks (8)

Comments (15)

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    [...] Différents sites reprennent l’analyse de SerchMetrics intitulée : Google Panda Update in France – Winners and Losers [...]

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    [...] Searchmetrics a réalisé plusieurs études sur les changements entrainés par Google Panda, dont le classement des sites les plus impactés en France. En première position on observe la chute des sites wikio.fr et ciao.fr, avec une perte de visibilité d’environ 65% entre la semaine précédent et la semaine suivant la mise à jour de l’algorithme. Plus chanceux, Wikipédia, Facebook, et Daylimotion ont gagnés respectivement 8, 10 et 43% de visibilité. On ne manquera pas de remarquer que Youtube (qui appartient à Google) augmente sa visibilité de près de 55%. [...]

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