Tag archive: competitors

Searchmetics Car

The car rental business has joined the ranks of those sectors in which transactions are now primarily handled online. But is it more blessed to rent than to buy? Not necessarily. Still, handling transactions on the Internet – whether for business or pleasure – is virtually the predestination of an Internet business. For this reason, […]

October 28th, 2013 | Analysis 2 comments
Searchmetrics - Keyword not provided

Google’s information on traffic and conversions on organic keywords is increasingly “Not provided”. This is not new. The search engine giant started withholding information on organic referrers from its web-analytics tools, like Google Analytics, for reasons of “user privacy” some time ago. This means, the keywords the search user uses to get to your site […]

October 24th, 2013 | SEO News 7 comments

In the article series on “Big Data in SEO” I guide you through the seven topics that are important for enterprise SEO. This is the last part of the series and I will be dealing with the “Management of Big Data” ‒ featuring Reports and Dashboards. One of the biggest risks in the Big Data […]

April 29th, 2013 | General 4 comments

In the “Big Data in SEO” article series, I guide you through the seven topics that are important for enterprise SEOs. The present article looks at how the ROI for online marketing projects can be measured using the Searchmetrics Suite. In the end it’s always a question of money. Return on investment (ROI) is the […]

April 22nd, 2013 | General 4 comments

In the “Big Data in SEO” series I examine the seven topics that are important for enterprise SEOs. This article looks at technical on-page optimization and targeting. Since late 2011 the technical performance of a website has been a true ranking factor. And that doesn’t just mean speed. What matters is generating as few errors […]

April 12th, 2013 | General 4 comments

In this series of articles entitled “Big Data in SEO”, I cover the seven topics that are important for enterprise SEO. This section will focus on keywords, or to put it better, the low-hanging cherries. The biggest problem for large websites is not just to be ranked for the right keywords. Rather, the problem is […]

April 4th, 2013 | General 5 comments

In the article series “Big Data in SEO”, I will be covering the seven topics that are important to enterprise SEOs. This part deals with monitoring competitors with the Searchmetrics Suite. Large companies are often surprised to learn that the biggest threating competition on the Internet is usually not from competitors having the same business […]

April 1st, 2013 | General 6 comments

In the series of articles entitled “Big Data in SEO”, I go through the seven topics that are important for enterprise SEOs. In this second part – Quick overview: managing different campaigns in a structured way – I show how you can organize your team with the Searchmetrics Suite. Large companies naturally always pursue many […]

March 25th, 2013 | General 3 comments

One of the first things you should do when you get a new client with an established SEO program is do competition research and a content audit so you can plan a cohesive strategy. Correctly identifying the true competitors in your search query spaces is important because they often provide good indicators of what type […]

August 30th, 2012 | Analysis 2 comments