Tag archive: Searchmetrics Suite

Winning “Position 0” is often considered as the one of the biggest and most promising SEO achievements in 2018. Within the ever-changing landscape of Google search results, Featured Snippets take your content all the way to the top, boosting traffic and conversions and functioning as a great way to increase brand awareness. That said, it […]

August 30th, 2018 | General No comments

Since July 9th, page speed has been a definitive ranking factor. While websites with decent mobile performance had nothing to fear from the Google Speed Update, this was the last call for other sites that lacked dedicated optimization for mobile performance. In other words: “Mobile First” is now more than ever the reality we live […]

August 13th, 2018 | Pulse 3 comments
Core Update Title

A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search giant confirmed via Twitter that a core update had begun. We took a […]

August 7th, 2018 | Analysis No comments

Getting Found, Building Authority & Driving Sales Online When your customers have a problem or a question, they go to Google and other search engines to find solutions or answers. The search queries that your customers use to find solutions may look different based on your industry and market, but the basic need and intent […]

August 2nd, 2018 | Pulse No comments

“Who was the actor in the Titanic?”; “What’s the weather like outside?”;“How many cups are in a quarter pound of flour?” Welcome to the age of instant answers driven by titanic algorithm changes, the increasing use of mobile voice search and the rise of smart speakers. In this week’s Memo to the Modern Marketer, we’ll provide some tips […]

If you’ve spent any amount of time in the digital marketing jungle, you’ve heard that “content is the backbone of digital marketing.” That puts a lot of pressure on businesses to churn out loads of copy to improve online visibility. Creating fresh content is a lot of work, so curation can be a quick fix to […]

Who needs little things like the $700 billion US shoppers spend over the holidays when you’re Amazon? Four months before the traditional holiday shopping season kicks off, the online retailer is aiming to bank more than $1 billion in sales now, as its annual Amazon Prime Day brings Christmas-like shopping frenzy to July. While Amazon may suck all the oxygen out of […]

A lot of work goes into creating content that wins. There are many pieces that come together to give your audience an experience that converts. It’s like a football game: content is the team, a content calendar is the playbook and a content marketing platform is the coach. One player can’t carry a whole team to the […]

about com Special Interest 250x250

Even experienced SEOs are sitting up and taking notice: Is domain splitting the new big thing in SEO? The story of the erstwhile web behemoth about.com is sending shockwaves through the search industry. The portal is splitting itself into new, highly-specific websites – and with astonishing success. In this Unwrapping the Secrets of SEO, we […]

May 23rd, 2018 | Analysis 2 comments

Odds are you haven’t followed the US Supreme Court’s recent ruling that’s struck down a ban on commercial sports betting in most states and is opening the floodgates to an estimated $150 billion market in wagers at casinos, racetracks, mobile devices and everything in between. In this Unwrapping the Secrets of SEO, we’ll examine how this tectonic […]

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