Podcasts

Boris Wartenberg, SEO specialist at Searchmetrics, and Ben have a chat about the subtleties of crafting how-to content. With how-to queries amongst the leading Google searches, how can you pique your audience's curiosity and address their learning needs? Boris explains what how-to content is and why it matters in SEO.

Tyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, joins Ben for the October edition of Winners and Losers. TikTok has seen substantial growth over the month. Is YouTube past its peak? Tyson and Ben discuss the significant impacts of Google's quality rating guidelines and the recent Facebook outage. 

Tyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, joins Ben for the September edition of Winners and Losers. With Google constantly reinventing its SEO strategy, who managed to stay in the loop this past month? Who missed the mark?

Wrapping up the Content Strategy Week, Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, breaks down timing and content updates. Keeping your content up to date is a big part of ranking high in SERPs. Cassie and Ben talk about how to preserve your rank.

Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, gives advice on the kind of research that goes into outranking your rivals. Today, Cassie and Ben talk about assessing your competition to come up on top with your content. 

When building content around your keywords, you need to make sure it responds to the intention of the search. Cassie Dell delves into how to determine topic intent.

On the second installment of the Content Strategy Week, Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, discusses balancing your focus between trending content and evergreen content. 

Welcome to the Content Strategy Week with Cassie Dell, Senior SEO Client Success Manager at Searchmetrics. Cassie and Ben simplify several ways of doing your keywords research.

SEO and content marketing consultant at Searchmetrics, Tom Wells, and Ben wrap up their conversation about the changes in SEO data sources. There is a fine balance to making larger perspectives out of big data and breaking it down into granular insights.

Tom Wells, SEO and content marketing consultant at Searchmetrics, and Ben continue their conversation about the changes in SEO data sources. Though platforms like Wordpress and Wix are practical, they may not be user-friendly in optimizing your website.