Podcasts

Owning and setting the processes to scale content at large is only half the battle. Finding the right copywriters and writers to quickly create content to scale according to your processes is vital to the content scaling process. Join host Ben as he speaks with CEO and Founder of Codeless Brad Smith, about how to best source thousands of writers and effectively hire the top 1% for your content needs.

Marketing agencies specialize in the content production process, creating processes that best work for them and their clients. In order to maintain long-term success, content production processes need to evolve with the needs of the company and its clients. Join host Ben as he speaks with Founder and CEO of Codeless Brad Smith about his expertise in producing hundreds of high quality technical articles and the best practices to follow when creating content at scale.

Answering user queries while satisfying Google’s various ranking factor criteria to create SEO optimized content requires striking a delicate balance. Join host Ben as he speaks with WordAgents Owner Vincent D’Eletto about how to best create content that easily satisfies user intent and fulfills Google’s ranking factor criteria.

SEO, when correctly utilized, plays a large role in creating successful content marketing strategies. Although content marketers are experts in their practice, not every content marketer is well versed in the nuances of SEO. Join host Ben as he speaks with WordAgents owner Vincent D’Eletto about the top mistakes content marketers make producing content for SEO and what reliable practices to adopt to create successful content.

Although the COVID-19 pandemic significantly impacted brands and companies throughout Q2, companies like Google maintained momentum. In just three months they released a new algorithm update and introduced web vitals, which take effect in early 2021. Join host Ben as he speaks with Searchmetrics’ VP of Client Services Tyson Stockton about some of the industry and Google-inspired trends that emerged in Q2.

Despite the economic slowdown, Google continues to push forward making innovative technical changes to its platform and tools that SEOs should keep an eye on. Join host Ben as he previews Searchmetrics' upcoming webinar Q2 in Review with Searchmetrics' VP of Client Services Tyson Stockton as they review some of the most important technical changes Google implemented in Q2.

Without question the COVID-19 pandemic caused chaos in Q2, upending progress and rapidly changed the way organizations, companies and brands conducted business. As we enter Q3, it’s vital to review Q2’s effects on various industries to learn useful strategies for future success. Join host Ben as he previews Searchmetrics' upcoming webinar Q2 in Review with Searchmetrics’ VP of Client Services Tyson Stockton. Together, they discuss Google's May algorithm update in Q2 and how it affected the success of big-name brands and companies.

The true effectiveness of a study is measured by how much information is obtained from analyzing its findings, and not about if it proved the initial hypothesis true. Often studies with inconclusive findings can yield more insights. Join host Ben as he concludes SEO and EPS week with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott as they review the effectiveness of their EPS study and how they’re utilizing inconclusive data to revise their next study.

SEO is a key foundation in every successful ecommerce and retail company’s digital marketing strategy. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about why ecommerce and retail value SEO more compared to other industries and why its the centerpiece in their marketing EPS.

Strong, tenured leadership is often a key component behind many successful digital marketing strategies. Searchmetrics' EPS study delved into the topic further to examine whether the length of a CMOs tenure can significantly impact EPS. Join host Ben as he continues SEO/EPS Week with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott discussing if a positive or negative correlation between CMO tenure and SEO visibility exists.