Podcasts

We’re joined again by Joe Sinkwitz, principal of Digtial Heretix and CEO and co-founder of Intellifluence. Listen in as Ben and Joe dig into grey hat strategies for key word stuffing and content hacks as well as slipping into the dark side with content stripping and republishing.

Despite rumors to the contrary, purchasing backlinks remains a popular grey hat tactic for increasing domain authority. In this episode, Ben and Joe dig into the art of purchasing backlinks while remaining in the fuzzy grey zone.

Join us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking, keyword stuffing and cloaking with a little brand reputation management thrown in for good measure.

Grey Hat SEO is an ill defined practice as much as it is a danger zone for marketers. Join Jordan and Ben to understand the boundaries and risks of operating in the Grey zone. 

It’s easy to dismiss black hat SEO as a set of tactics long overcome by Google guidelines. But as link farms die, cloaking tactics become more sophisticated. And in the case of our host Ben, a misunderstanding of Google guidelines let to black hat penalties that torpedoed an acquisition.

Navigating the waters of Google compliance. It used to be an art form, now it’s just good SEO practice to hue to ‘white hat’ SEO practices. In this episode, Ben and Jordan discuss the guidelines and requirements and how to understand them to follow great Google SEO practices and hygiene.

Facebook rebounded, Twitter slid and Netsuite softenend while YouTube continues to dominate SEO visibility. Will Twitter correct their slide? Does Sling have a chance?

Google’s search algorithms must consider the users context: their location, language, custom settings and inherent personalization attributes. Optimal search results depend on it.

Do you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users encounter and ensuring that your website is not throwing off the signals that cause Google to deprecate otherwise outstanding content is the focus of today’s episode.

Content quality, it’s more than what’s on a single page – it’s everything that surrounds your content, the way that people navigate to it and the performance of your site. Eloquently captured by the acronym E-A-T, and an important recent Google update, SEOs need to consider the relative authority of their content, how Google would measure their expertise and the trust they’ve built around a specific topic.