Podcasts

Google’s trend of transitioning toward zero-click SEO in its search ecosystem is changing the way SEOs acquire and interpret data. Join host Ben as he continues his conversation with MobileMoxie CEO Cindy Krum about the impact of zero click SEO on mobile analytics and how to best interpret data in the changing search landscape.

In the quest to simplify and evolve voice search optimization, new methods are being created to ease the user experience. One such method is the use of "Fraggles," but what is a fraggle exactly? Join host Ben as he continues Mobile Marketing Week with MobileMoxie CEO Cindy Krum as she discusses what a “Fraggle,” is and its impact toward making the mobile SEO experience easier.

As the world stands still to combat the spread of Coronavirus, our limited mobility is impacting the way we use mobile technology in various different ways. Join host Ben as he continues Mobile Marketing Week with MobileMoxie CEO Cindy Krum, as she discusses how lifestyle changes caused by coronavirus are uniquely impacting mobile search.

As the public shifted to shelter-in-place due to the COVID-19 pandemic, SEOs were left wondering if developments in mobile optimization would drastically slow down. Now SEOs are questioning whether mobile-first optimizations should still be prioritized. Join host Ben as he kicks off Mobile Marketing Week with MobileMoxie CEO Cindy Krum, as they discuss whether SEOs should continue with mobile-first SEO strategies.

Uncertainty and anxiety left many companies unsure of how they’d weather the first full month of most shelter in place orders due to COVID-19. Some adapted quickly, while others came up short in their projections. Join host Ben as he chats with Searchmetrics’ Vice President of Services Tyson Stockton about which companies successfully pivoted during the first full month of the pandemic and who fell behind.

Determining which SaaS platforms can best help you with your TAM strategy is tricky if you’re working on a tight budget. Join host Ben as he concludes his discussion with Garrett Mehrguth, CEO of Directive Consulting, discussing the best tech stacks to apply in executing your TAM strategies.

Successfully executing marketing campaigns that target your total addressable market requires understanding the “Who,” factor, namely the companies that comprise it. Join host Ben as he speaks with Garrett Mehrguth, CEO of Directive Consulting, about how to identify specific companies of your TAM using firmographic data.

Total addressable market concepts are used more often by business strategists than SEOs, but combining SEO tactics and insights with strategists’ tactics can better identify TAM opportunities. Join host Ben as he speaks with Garrett Mehrguth, CEO of Directive Consulting, about how to successfully determine your company’s total addressable market for SEO.

The COVID-19 pandemic has forced millions of brick and mortar businesses to close, depriving them of the essential foot traffic that keeps them open. With physical locations closed, businesses must turn toward a powerful tool to take and continue operations online - SEO. Join host Ben as he chats with Searchmetrics’ SEO strategist and advisor Jordan Koene about how brick and mortar brands can quickly make up lost foot traffic online by utilizing the power of SEO.

Completing a site migration can be a huge milestone, but the hard work never stops there. Site migrations provide a great boost of momentum, but it’s up to the various teams within a company to nurture it and keep it going. Join host Ben as he concludes his Site Migration Week discussion with Searchmetrics’ CMO Doug Bell about how to continue the momentum after you’ve completed a site migration.