Podcasts

SEO agencies are lifesavers when an organization's SEO efforts lull and website performance dips, but not every organization needs, or is well suited for, agency services. Join host Ben as he continues his Agency Week discussion with Searchmetrics' Director of Services Tyson Stockton who shares his expertise on when a company should hire a SEO agency, how they work with companies and when organizations should avoid seeking agency services.

SEO agencies offer plenty of services to get your website operating at a competitive level with other brands, but determining which services you need to accomplish those goals can be overwhelming and time consuming. Join host Ben as he continues Agency Week with Searchmetrics’ Director of Services Tyson Stockton, discussing the types of services and engagements agencies offer and useful strategies to determine what services your organization needs to be successful.

SEO is known for its high learning curve, and it's unpredictable nature keeps both SEO experts and beginners on their toes. SEO agencies are the backbone of many a marketing strategy, helping guide companies through the turbulent landscape of SEO and providing strategic directions and advice on how to best seize opportunities. Join host Ben and Searchmetrics' Director of Services Tyson Stockton as they describe the different types of SEO agencies available, the business functions unique to each type and what company types they best serve.

Google’s efforts to own more of its search ecosystem is forcing media companies to re-examine their own branding efforts and how they use the platform to achieve their marketing goals. Join host Ben as he interviews Conde Nast’s Vice President of Audience Development John Shehata about what content optimization strategies no longer work for brands and how SEO is slowly becoming a business function.

Voice search is a work in progress, but companies are innovating on the fly and are actively integrating voice search capabilities into their services and products. As companies race toward the next big invention in voice search, Join Ben as he continues his interview with Courtney Wakefield as they discuss how companies are incorporating voice search technology and what strategies and implementations are proving successful.

Voice search is one of the most intriguing innovations in mobile technology as more Google Homes and Alexas find their way into consumer livingrooms, kitchens and bedrooms worldwide. The devices have proven themselves useful for automating home processes but are lacking in processing actual search queries effectively compared to text queries. Join host Ben as he interviews Courtney Wakefield, co-author of "Voice Search: The New Search Engine," on why developments in voice search have stalled and why local search queries are the key to driving innovation in voice search.

January 2020 saw the release of two updates from Google that shook the SEO industry. As the dust settled, several industries from healthcare to ecommerce experienced significant changes in their visibility while other industry titans remained unfazed. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they break down which companies flourished after Google’s first updates of the year and which ones began 2020 at a disadvantage.

Voice search is an intriguing, exciting component of the total search experience, but little data has been collected on its efficacy to accurately solve user search queries. As developers and search giants like Google continue to iterate and improve the voice search experience, visual search remains strong and continues to grow in popularity among users. Join host Ben as he concludes 2020 Predictions Month with Perficient Digital's Eric Enge reviewing why image search is so appealing and discuss the various obstacles preventing progress with voice search.

Google's initiatives to update and expand its search ecosystem in 2019 led to major gains for the company, changing the way SEOs utilize and interact with their platform. Their efforts are already bearing fruit, as they've begun to draw more users to its platform and ecommerce experience with intuitive UI features. Join host Ben as he speaks with Eric Enge, chief manager at Perficient Digital to analyze Google's new UI features, how they impact SEOs and what tactics to use to get the most benefit from them.

We're only a month into 2020 and Google is already squaring up with ecommerce heavyweights like Amazon, releasing two updates with one vastly improving the Google Shopping Experience. As Google makes inroads to acquire valuable ecommerce territory, Amazon remains a stalwart competitor as the preferred performance marketing channel with consumer package companies. Join host Ben and Forrester Analyst Collin Colburn as they analyze Google's new plan of attack, how Amazon may respond and who could emerge the victor in the battle for ecommerce territory.