Podcasts

The roll-out of the Google Core update is something that every SEO has been anticipating, especially over the last couple of months. Now that it’s finally here, what can we expect? Jordan Koene, SEO strategist and advisor at Searchmetrics, joins host Benjamin Shapiro to answer these questions.

What really is the MUM AI update? As we have come to know and accept, a Google update means that you’ll probably need to adjust your optimization strategy. Join Searchmetrics' Advisor and SEO Strategist Jordan Koene as he looks into the implications of this update on SEO. 

Kathy Brown, SEO consultant at Searchmetrics joins host Benjamin Shapiro to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it?

Discover the value of leveraging search data within your organization, translating keywords and category data to assess trends in your market and how communicate the value of these metrics with Searchmetrics' Head of Insights, Lisiann Kohnke. 

Join Lisann Kohnke, Head of Insights at Searchmetrics, joins Benjamin Shapiro to discuss the importance of search data in identifying your market online, the complexity of understanding which keywords are most relevant to your target audience. 

Marcus Tober discusses his recent Study conducted about the impact of Core Web Vitals on website ranking and what developers need to do to meeting the standards to get good scores for Google's new Page Experience Ranking Factors.

Searchmerics SEO Expert Marcus Pentzek explains how Baidu in China is sometimes misunderstood, from domain name needs, the value of meta descriptions and backlinks and publishing content that will be ranked on the search engine.

Discover the differences between Google and Baidu and what you need to understand about the platform if you are planning to enter the Chinese market. 

Marcus Pentzek shares his knowledge of Baidu, and why, it is the biggest and most popular search engine in China and not Google.

Discover some of the internet rules in China, what the limitations are and how the platforms differ in the region, and why.