SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Keeping Your Web Platform Secure
Voices of Search Time to read: 2 minThe best plan to have in place is a contingency communications plan that accounts for all types of scenarios. For scenarios involving Search Console assigning a red flag it’s crucial to pinpoint what caused it.Read More -
Managing Your Brand’s Reputation
Voices of Search Time to read: 2 minA large component of expanding a brand’s reputation that stands for more than profit is fostering a reputation of social good. Content is key in this process, and identifying the audience for your brand and the terms that push for change is a vital first step in creating domain authority for your brand.Read More -
August 2020 Winners & Losers
Voices of Search Time to read: 1 minGoogle's bugs caused fluctuation in URL rankings, elevating URLs with negative SEO ranking factors while tanking URLs with positive ranking factors. Although the short term issues were quickly fixed, it created a period of confusion in datasets that documented inverse URL rankings.Read More -
‘Location, Location, Location’ for your Digital Storefront
Unwrapping the Secrets of SEO Time to read: 6 minIs your business located in a ‘digital’ backstreet? Look at your online presence with a fresh set of eyes – it’s all about ‘Location, Location, Location’ after all!Read More -
Leading SEO in a Regulated Industry
Voices of Search Time to read: 1 minA key method to creating SEO content that adheres to company legal and privacy restrictions is to determine user intent and classify page types. Content types like blogs are best suited for informational content whereas product pages best suit navigational content. Once a page is clarified and defined, the next step is to classify your content topic(s). Within the finance and payments industry no piece of content is a 100 percent transactional, navigational, etc. Finding a ratio that best addresses user intent is key to establishing the piece of content’s type.Read More -
Transitioning from Agency to In-House SEO
Voices of Search Time to read: 2 minSEO is often categorized as a part of organic channel growth within companies compared to consultant agencies, where in-depth metrics are used more often when communicating with clients. As the search industry prioritizes understanding user intent, companies better understand SEO’s place in greater marketing strategies. The ability to communicate the importance of user intent to stakeholders within a company is crucial to in-house success, and consultant work is an excellent place to improve those communication skills.Read More -
SEO News: Google Bugs?
Voices of Search Time to read: 1 minGoogle typically keeps fixes low key but were forthcoming in tweets about two issues they resolved; an indexing failure followed by a SERP and results issue two weeks later. One of the main causes behind both issues is caused by how Google acquires and pulls search data from the indexing process.Read More -
Using Search Data for Market Research
Voices of Search Time to read: 1 minObtaining accurate, timely, and relevant market research is a challenge both small and large companies face. Both small and large companies benefit from creating a base dataset that first examines consumer search intent by categories. Categories are essentially the keywords users search by, such as stainless steel dishwashers, and is the basis for organizing and examining both consumer and competitive data.Read More -
Organic Traffic: Using Volatility as an SEO Opportunity
SEO Time to read: 3 minHave you seen sudden organic traffic changes? Check out our tips for some inspiration on what you can do to make the most of change.Read More -
Paginated Content – To Index or Not to Index
Unwrapping the Secrets of SEO Time to read: 10 minIn the latest Google Webmaster Central office-hours hangout, John Mueller answered some questions on indexation of paginated content.Read More