searchmetrics email facebook github gplus instagram linkedin phone rss twitter whatsapp youtube arrow-right chevron-up chevron-down chevron-left chevron-right clock close menu search

SEO News: Google Bugs?


Episode Overview:

In today’s episode host Ben Shapiro speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about Google’s recent efforts to fix fundamental bugs and flaws within their search ecosystem. They discuss the various problems that were fixed and how those impacts affect their platform and SEO.

Google typically keeps fixes low key but were forthcoming in tweets about two issues they resolved; an indexing failure followed by a SERP and results issue two weeks later. One of the main causes behind both issues is caused by how Google acquires and pulls search data from the indexing process. The indexing issue ultimately led to volatility in the SERP on their behalf, and not the actions and optimization efforts of their users. Jordan’s research attributed the issues to miscommunication between Google’s teams management of technology stacks. 

Google’s recent algorithm update sought to improve the personalization experience for their users, utilizing users’ search histories to redirect them to useful pages regarding past searches. Despite the improvement in personalization efforts the advantage still belongs to search incumbents with established brands.

The effects of Google’s recent issues are relatively minor on the search landscape, and the search giant’s efforts to communicate the issues they implemented indicate a greater social responsibility toward their users.

Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

Write a Comment

Note: If you enter something other than a name here (such as a keyword), or if your entry seems to have been made for commercial or advertising purposes, we reserve the right to delete or edit your comment. So please only post genuine comments here!

Also, please note that, with the submission of your comment, you allow your data to be stored by To enable comments to be reviewed and to prevent abuse, this website stores the name, email address, comment text, and the IP address and timestamp of your comment. The comments can be deleted at any time. Detailed information can be found in our privacy statement.