Analysis
Numbers are great. Data is even better. But without any analysis, you won’t gain any real understanding of what you’re looking at. At Searchmetrics, our SEO consultants, content strategists, and data scientists dig deep into the data to find out what Google is up to and to see who is winning and losing in organic search and why. SEO is all about education, which is why we study the impact of Google updates, track Universal Search developments, and continue to push boundaries and increase precision in our analysis of ranking factors. Our analysis work gives us a platform to build on, enabling us to establish best practices for bring predictable online success.
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Google Update January 2020: Latest News and Analysis
Analysis Time to read: 14 minFirst official Google Update of 2020: The Google January 2020 Core Update went live on 13th of January. Latest news and analysis in this blogpost.Read More -
Seizing SEO Opportunities from Google’s New Shopping Experience
Analysis Time to read: 7 minGoogle released their yearly top-searched product list in connection with an update to their Google Shopping experience and revealed product search data within their search engine.Data compiled by Google displays the top-trending products over the course of the first three weeks in October 2019. The products are organized into eight categories.Read More -
Google Update November 2019: Latest News and Analysis
Analysis Time to read: 16 minA confirmed Google Update around the 7th and 8th November 2019 has seen huge changes reported, primarily for travel, food and health websites.Read More -
Google BERT Update: Background and analysis
Analysis Time to read: 9 minThe Google BERT Update is the biggest change to Google's algorithm in five years. It affects one in ten search queries, with a focus on long-tail keywords.Read More -
Who’s winning the Battle for Brexit on Google Search?
Analysis Time to read: 17 minWe explore how the BBC, UK newspapers and political parties are performing in Google search for Brexit-related topics. Who is setting the Brexit agenda?Read More -
Google September 2019 Core Update: All You Need To Know
Analysis Time to read: 13 minThe global roll-out of the Google September 2019 Core Update began on the 24th of September. Read the latest Google Update news and analysis here!Read More -
The most visible Websites in the United States 2010 – 2019
Analysis Time to read: 1 minThis video shows the most visible websites in the United States – with weekly SEO Visibility from the Searchmetrics Research Cloud going back to May 2010.Read More -
The most visible Websites in the United Kingdom 2010 – 2019
Analysis Time to read: 1 minThis video shows the most visible websites in the United Kingdom – with weekly SEO Visibility from the Searchmetrics Research Cloud going back to July 2010.Read More -
Google Click Analysis: More SERP Features, Less Traffic for Websites
Analysis Time to read: 21 minHalf of all search queries fail to result in any user click – and only around 40% of search queries lead to someone visiting an organic (non-paid) website.Read More -
Google June 2019 Core Update: All You Need To Know
Analysis Time to read: 11 minThe "June 2019 Core Update" is the first core update to be announced by Google ahead of time. Find news and analysis to this Google Core Algorithm Update here.Read More