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SEO Planning: Setting SMART SEO Goals


Episode Overview:

Join host Ben as he continues his SEO Planning Week discussion with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to create SEO SMART goals. Together they discuss how to set specific, measurable, achievable, relevant and time-bound goals.

The complexity of SEO goals require detailed steps to ensure they’re executed successfully – SMART goal methods are great tools to execute complex SEO initiatives. SMART goals break initiatives into actionable segments where you can track each touchpoint to achieve an overarching goal. When one aspect of the SMART goal isn’t met, you can easily isolate the issue and implement the right changes to easily eliminate obstacles that prevent you from achieving an overall goal.

SEOs are accustomed to working with long-term goals that may not seem like they fit with SMART goals. The reality is long-term processes like having web pages crawled can be broken into smaller, measurable segments. Whether they’re long-term or short-term goals, they can all be broken down to either a quarterly, monthly, or yearly basis as long as the segments all feed into each other.

Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

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