searchmetrics email facebook github gplus instagram linkedin phone rss twitter whatsapp youtube arrow-right chevron-up chevron-down chevron-left chevron-right clock close menu search

SEO Planning: Creating a Flexible SEO Roadmap


Episode Overview:

Join host Ben as he continues SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene discussing how to create a flexible SEO roadmap. Together they talk about the actual process of pulling the right pieces together to ensure you’re executing the SMART goals you’ve created.

Creating a roadmap is not only understanding the activities you’re going to perform and what order they’re going to occur. It requires understanding their dependencies and how your roadmap reflects what’s happening with your team and the impact on the rest of the organization. Establishing key milestones within your roadmap ensures you’re staying on top of your goals and tracking your progress.

If your efforts aren’t driving the necessary results, you may need to change your goal or initiative. Course correcting your roadmap isn’t unusual, especially if you’re having a strong quarter when things suddenly change. Countless variables can impact your goals and initiatives. Staying flexible with your roadmap and being able to identify the cause of changes is key to implementing course adjustments with your roadmap.

It’s best to keep your milestones flexible so you’re able to course correct as needed without losing momentum and confidence in your initiatives.

Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

Write a Comment

Note: If you enter something other than a name here (such as a keyword), or if your entry seems to have been made for commercial or advertising purposes, we reserve the right to delete or edit your comment. So please only post genuine comments here!

Also, please note that, with the submission of your comment, you allow your data to be stored by To enable comments to be reviewed and to prevent abuse, this website stores the name, email address, comment text, and the IP address and timestamp of your comment. The comments can be deleted at any time. Detailed information can be found in our privacy statement.