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SEO Planning: Securing SEO Resources


Episode Overview:

Join host Ben as he concludes SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to secure the right resources to stay effective.

Securing the right resources depends on knowing what is available within your organization. A thorough planning process helps reveal what resources you need from content writer resources to analytics needs. Assessing the capabilities of teams within your organization and their capacity to work together to achieve goals and initiatives will define whether you need to change your goal roadmap.

Applying creativity in the process can help you uncover resources you didn’t think you had, or presents collaborative opportunities to achieve goals a single team alone is incapable of achieving. In resource strapped organizations advocating for your initiatives and goals as worthy investments are essential to receiving funding and additional resources.

Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

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