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SEO Planning: Defining Yearly Initiatives


Episode Overview:

Join host Ben as he continues SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the next step in planning after goal alignment – Defining your yearly initiatives.

Initiatives are the body of work you’re creating for the quarter and year overall, and the goals you aim to accomplish with them. To ensure the success of your initiatives it’s best to break big items into smaller, more manageable items. A commonly overlooked area in the defining initiative phase is analytics and reporting processes.

Setting up the right reports and data collection methods is a critical initiative for organizations. Correctly setting up these aspects ensure your teams are better able to manage resources. Mismanagement of resources constrains the use of resources, proving a significant obstacle in operations.

Defining your initiatives’ resource needs to leadership is key to avoiding resource constraints, eliminating a significant obstacle in achieving initiative goals.

Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

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