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Erick Waggoner to head the new Searchmetrics office in New York

It’s official: Searchmetrics, Germany’s SEO specialists and leading provider of search analytics software is expanding further into the US market. On June 1, the Berlin based organization established the US company Searchmetrics, Inc. with its headquarters in New York. The purpose of the US branch is to establish direct on-site marketing and sales for Searchmetrics’ high-end software solution, the Searchmetrics Suite. The US expansion is being developed in answer to enormous interest that Searchmetrics received from industry professionals at this year’s SES.

Erick Waggoner has been appointed as Vice President of Sales – North America and given charge of the New York office. Erick had previously acted as Sales Director at Code Green Networks and before that as Director of DLP Sales at McAfee. Work is already underway for the 39 year old marketing expert with our first selection of US clients, including the New York online marketing agency MediaWhiz. He will also be in charge of developing a North American sales and marketing team.

Discussing his new position Erick said, “After many years in the competitive IT security market, I am looking forward to bringing my knowledge and successful sales strategies to the area of search engine marketing. This is an exciting new challenge for me. Initial meetings with interested clients have shown an enormous demand for the level of professional enterprise software that Searchmetrics has developed. In a market crowded with countless fragmented low-end software products, the Searchmetrics Suite is an instant standout.”

“With our New York office, we are one step closer to our goal of becoming a worldwide successful organization providing SaaS solutions for search engine marketing” said Dr Horst Joepen, Manager and CEO at Searchmetrics. “With the expansion of our business in the United States, we are opening up an enormous potential market. We are confident that with Erick at the head of our American office, we will have no problem achieving our ambitious goals.”