Panda Update 4.0: Winners and Losers – Google USA

A new Panda update has been rolled out by Google, and it’s important to everybody in SEO. So we’ve carried out an immediate analysis, and here are the results.

Update: In order to get this analysis to you as quickly as possible, the data we used was independent of the Suite Software. However, it is included now in the Searchmetrics Suite Research Area, and the data is viewable in the client project area as usual, depending upon your individual update cycles.

Google Panda Update 4.0Matt Cutts, Google’s Head of Webspam, announced the release of the Panda 4.0 update via his Twitter feed yesterday. Initially called “Farmer Update”, it was rolled out in the US in February 2011 and globally in August of the same year. The update aims to push pages with poor content and spam from the search results.

This fourth generation of Panda started rolling out yesterday and Searchengineland.com are projecting that it will impact 7.5% of (english) search queries. Other languages may well be affected in differing proportions. As it revealed itself in the SERPs, we decided to take a look at it:

Payday Loans 2.0 for “very spammy queries”

At the same time as Panda 4.0, or even a little earlier (last weekend), “Payday – Loans 2.0″ was rolled out. This update is more link-based and focuses on keywords with high search volumes and CPC in which the potential proportion of spam in the SERPs is likely to be very high.

According to Matt Cutts, the proportion of affected searches in the United States was only about 0.3%, so let’s concentrate on Panda here.

Panda 4.0 – A ‘Delicate’ Update

After many smaller, almost monthly “refreshes”, the fourth Panda update seems to be a major one. However, according to the rumor mill, this update is more “soft and gentle” than previous ones, and will supposedly serve as a basis for future adjustments to the algorithm.

Matt Cutts - Panda 4.0 tweet US

However, as Matt Cutts announced at last year’s Pubcon in Las Vegas, Google’s future Panda is supposed to be “baked” into the algorithm, it’s surprising that this update comes as a new version when we were not expecting Google to roll it out with such a public announcement.

Preliminary analysis – Foundation: SEO Visibility – delta value

The following data is based on the organic SEO Visibility for each domain for all researched keywords, compared to our last data point. The actual traffic by each domain – for example brand and/or direct traffic etc. – can vary with values given here.

Since there seems to be another reason for SEO Visibility loss of some domains, next to the Panda update (more on this below), and also some exceptions that I would not call Panda losers, I will call this a preliminary analysis. We will update this article as soon as we had a deeper look into the data, but I wanted to give you some insights right away. So lets start with a provisional lists – please interpret with caution:

Google SERPs: Panda 4.0 Losers

The lists are ordered by absolute loss / gain, which is shown in the respective column as rounded percentage. Basis of the analysis are domains that at least had a value of 10000 SEO Visibility before Panda 4.0 and that show now a change of at least +/-20 %.

domain

percent

ask.com

> – 50%

ebay.com

> – 33%

biography.com

> – 33%

retailmenot.com

> – 33%

starpulse.com

> – 50%

history.com

> – 33%

isitdownrightnow.com

> – 50%

aceshowbiz.com

> – 75%

examiner.com

> – 50%

yellowpages.com

> – 20%

yourtango.com

> – 75%

dealcatcher.com

> – 50%

livescience.com

> – 50%

webopedia.com

> – 50%

xmarks.com

> – 50%

simplyrecipes.com

> – 33%

siteslike.com

> – 50%

digitaltrends.com

> – 50%

health.com

> – 50%

spoonful.com

> – 75%

songkick.com

> – 75%

realsimple.com

> – 33%

appbrain.com

> – 33%

thehollywoodgossip.com

> – 50%

dealspl.us

> – 33%

techtarget.com

> – 33%

gossipcop.com

> – 50%

rd.com

> – 75%

chow.com

> – 33%

doxo.com

> – 50%

heavy.com

> – 50%

csmonitor.com

> – 33%

toptenreviews.com

> – 20%

parenting.com

> – 50%

globalpost.com

> – 75%

espnfc.com

> – 50%

serviceguidance.com

> – 50%

mnn.com

> – 75%

mystore411.com

> – 50%

urlm.co

> – 33%

delish.com

> – 50%

healthcentral.com

> – 33%

whatscookingamerica.net

> – 50%

columbia.edu

> – 20%

songlyrics.com

> – 20%

internetslang.com

> – 33%

ibiblio.org

> – 50%

webutation.info

> – 50%

cheapflights.com

> – 33%

mybanktracker.com

> – 50%

 

Google SERPs: Panda 4.0 Winners

domain

percent

glassdoor.com

> 100%

emedicinehealth.com

> 500 %

medterms.com

> 500 %

yourdictionary.com

> 50%

shopstyle.com

> 250%

zimbio.com

> 500 %

myrecipes.com

> 250%

couponcabin.com

> 250%

buzzfeed.com

> 25%

consumeraffairs.com

> 100%

wordpress.com

> 20%

thinkexist.com

> 250%

onhealth.com

> 250%

alternativeto.net

> 100%

whosdatedwho.com

> 250%

reverso.net

> 50%

wikimedia.org

> 100%

dogtime.com

> 100%

findthebest.com

> 50%

eatingwell.com

> 100%

quotegarden.com

> 100%

goodhousekeeping.com

> 250%

everydayhealth.com

> 25%

simplyhired.com

> 100%

momswhothink.com

> 100%

similarsites.com

> 100%

southernliving.com

> 50%

theknot.com

> 25%

allaboutvision.com

> 100%

openculture.com

> 50%

babyzone.com

> 50%

tasteofhome.com

> 33%

gotquestions.org

> 100%

movie4k.to

> 50%

wmagazine.com

> 33%

ycharts.com

> 100%

historyplace.com

> 50%

rcn.com

> 100%

salary.com

> 50%

skepdic.com

> 100%

mediawiki.org

> 100%

oodle.com

> 100%

abbreviations.com

> 100%

homes.com

> 100%

spokeo.com

> 50%

hlntv.com

> 33%

sparkpeople.com

> 33%

hayneedle.com

> 50%

emedtv.com

> 100%

 

Analysis: aggregators with little original content lose visibility

As expected, the update mainly relates to the content area. In the loser list you will find a strong number of aggregators who mainly ranked with information from external sources – for example in the area of Coupons, News (here especially the celebrity/ gossip sector), Software – or of course price comparism websites. Also, some forums and weather portals are on the list.

On the other hand, we also find some of the aggregators among the winners. Particularly strong are some price and product comparism sites, health pages and some local aggregators. The conclusion is therefore somehow unclear. It is possible that the Panda update is still not fully rolled out, so we will keep you updated.

SERP in SERP losses

Next to the mentioned aggregators, we found websites who lost at the directory level where they ranked with result pages. Presumably, this has not directly to do with the Panda update. We are currently working on a separate analysis.

First conclusion : This panda did not only punish

Some sites that should be potentially on the Panda loser list have actually shown a positive development. This could be the “learning from mistakes” (also from others), as some of these candidates have (now) written their own content. The losers on the other hand, tend to show syndicated content or even duplicate content. But this doesn’t mean that this is the end of the update. Google proofed in the past that they are able to perform improvements or rollbacks really fast. So we will see what will happen over the next weeks.

By the way, the Payday-Loan losers can be identified pretty easy -> URL completely removed from the index (it’s more like a link -based loss) or not (rather Panda).

Update: If you want to find out, if your business has been affected by the Panda 4.0 Update, feel free to contact us and get more information on the topic.

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (80)

Comments (193)

  1. 2014/05/21

    Great article, thank you very much Marcus for pulling this together.

    Looking forward to the update, especially why some aggregators were punished, where others were boosted.

  2. Paw
    2014/05/22

    It will be interesting to see if these results are the same in a few weeks, I doubt that the results described in this article remain valid. I think they have to dig even deeper and possibly over a longer time and more data to get a result you can count on. But again, super sensible article – thanks, it certainly gives a hint;-)

  3. 2014/05/22

    This is very interesting! We created an infographic back in August of 2013: http://expresswriters.com/infographic-a-timeline-history-of-seo-and-web-copywriting/ that talked about the keyword “payday loans”. Talk about a content revelation! We used (paydayloans.co.uk) as an example of BAD content. Unfortunately, they still seem to be putting out spammy content.

  4. 2014/05/22

    This update is the red signal for the spammer and really good news for whom maintain quality and natural seo work!

  5. 2014/05/22

    I think with internet marketing there will always be some downs like this , i also believe that lots will bounce back, I have seen some of client sites drop and rebound

  6. 2014/05/22

    Marcus, It was a great post on a great time. People are very much eager to know who have survive against Panda 4.0 and want to follow their strategy ahead to get organic traffic.

  7. 2014/05/22

    Content is King ;-) but without good SEO, domain can not be in top 10.
    Thank for article, we are waiting for date update and new looser and Winners ;-)

  8. 2014/05/22

    Hello, I got my rank very much improved and got almost all the keywords under top 10.
    Just follow the real steps (don’t try to follow short cuts to rank fast, never try to make Google fool) and boost your website’s rank to the top for sure.

  9. 2014/05/22

    How often are Panda data refreshes? I have one site hit by Panda, this has never happened before so i’m wondering how long I have to fix any issues.

  10. 2014/05/22

    Loser still can regain their position, if the obey the big G rules, here are some post which explain some rules seoorb.com/recover-google-panda-update/

  11. 2014/05/22

    Let’s see what’s going to happen in the italian SERPs for big and medium websites.

  12. 2014/05/22

    I did not see any improvement or losing in traffic.
    Is the update has not arrived yet to Arabic sites?!
    the This article about the Panda update 4
    http://pagearabia.co/start-updating-panda-panda-4-4-0-from-day-21-5-2014

  13. 2014/05/22

    movie4k.to is listed as spam distributor in malwarebytes. Thanks google :P

  14. 2014/05/22

    Google Panda hit the web again, its time to fix issue again with websites as the ranking in search engines falls just wondering if what will be those changes

  15. 2014/05/22

    Hi, thanks for this very interesting study. Did you plan to publish the same for France ? Id’b be great. Thanks a lot. Best regards, Julien

  16. 2014/05/22

    I have coupon site like retailmenot, but site not hit by panda, thanks for great article and great info about panda update.

  17. 2014/05/22

    good work marcus and this statistics can help SEOs to get an idea about the penalizing points of Google Panda updates. Once again it is proved that content is king.

  18. 2014/05/22

    It seems some of the losers involve old content – typically Ask with their outdated guides that kept popping up in the SERP, no big loss. However it’s like a hydra with 100 heads, I’m afraid many more content farms have remained under the radar.

  19. 2014/05/22

    Looks like some really good sites took quite a beating. But some of the winners on the bottom chart could have maybe seen a closer look.

  20. 2014/05/22

    Let’s see how this angry miss colored bear attacks Europe.

    For small sites and independent business owners.

  21. 2014/05/22

    Once again, it looks like the new updates want to see more fresh, original content. Information aggregators will eventually be pushed down the SERP’s into oblivion. I’m not sure when this will happen but maybe within a few more updates. I hope the get the hint.

  22. 2014/05/22

    I run many websites from tourism to audio production, but I haven’t seen any significant change in traffic from G.

  23. 2014/05/22

    Agree with @tonygreen113 – for example, Oodle is nothing but aggregate content yet shows +100% increase. I bet there are just as many oddball winners / losers.

  24. 2014/05/22

    Nice article. I’m still seeing certain domains with duplicate content benefit from this with multiple listings per query, but overall, my clients have benefited from Panda 4.0.

  25. 2014/05/22

    A tough time for non English speakers like me trying to compete in the English speaking world. Outsourcing articles for quality may be the solution but then the wallet suffers. It is the “soft” tone however that gives hope.

    Thanks for this post.

  26. 2014/05/22

    Some very interesting metrics. Curious where each of these highlighted sites will be once the Google dust has settled.

    A lot of big-name properties seem to have been hit hard – perhaps Google’s ‘branding’ dial was accidentally moved by a night maintenance engineer? ;^)

  27. 2014/05/22

    Really a good post about Google new algorithm update panda 4.00. it’s more help full and guide for all of the blogger and website owner in the world.

  28. 2014/05/22

    Add Googlers to the list of losers, please. I’ve actually had to go to Bing (which I NEVER use) just to find what I was looking for. I was searching for information about an ordinary topic, and all I got were movie and music reviews, plus a lot of shopping. Nothing about the information I sought. (Gave up on page 3, went to Bing, it was listed at the top.)

    Maybe add Bing to the winners list.

    As someone who USES Google to find information, I’m aggravated today.

  29. 2014/05/22

    I AM glad to see ask.com devalued…that and Yahoo Answers waste so much space on the top of Google results, and the “answers” are generally just junk. FWIW, I’m interested in SEO, but I use Google all day long, so I’m a heavy user.

    I’d be interested to know why Columbia University took such a hit.

  30. 2014/05/22

    I’m never worried about updates like this and if you create quality content then you shouldn’t be either.

    Thank you Google !

  31. 2014/05/22

    Anyone else notice that #2 , #3 and #13 on the winners list are the same site/engine (and are just doorway’s for webmd)?

  32. 2014/05/22

    Nice write-up Marcus. Always nice to read analysis from a decent sized data pool.

    Seeing how Cutt’s noted this is being rolled out “starting today,” I think it’s fair to say we’ll still be doing the Panda Dance.

    Similar to how the past (undocumented) panda updates have occurred over a 10 day period, I believe this will be similar in nature. Likely more winners/losers to come.

    Would love to see a 2.0 based analysis after a little time goes by.

    Cheers!

  33. 2014/05/23

    if you follow google guidelines briefly then you don’t worry about these updates,

  34. 2014/05/23

    Hi Colin, I will definitely repeat the analysis in a couple days. You know how it is. Updates can come and go quickly. :) We will see what sticks.

  35. 2014/05/23

    Hi, Thnx for all the research about Panda at one place. This makes no where to go for any more information.

  36. 2014/05/23

    I think you are write it is more a learning than a hit. Moreover, I’m not finding anybody who’s been penalized greatly by Panda 4.0.

    However, I do agree with everybody that if you follow Google’s guidelines than you need not to think about such updates but still Google also find some new things to make people suffer more.

  37. 2014/05/23

    WOW.My organic visitors are growing day by day with this update.

  38. 2014/05/23

    It makes me laugh sites like indeed with scraped content are worse than eBay but don’t get touched.

  39. 2014/05/23

    @Juli: Regarding Columbia University, on a first look it seems that their subdomain “goaskalice” (http://goaskalice.columbia.edu/) – which seems to be poor forum content – lost on many keywords. Actually none of them I would expect to find on Columbia University such as “ask”, — sorry, most of them are explicit content. If you need details, have a look into Searchmetrics yourself: http://suite.searchmetrics.com/de/research/domains/organic/winners-losers/losers?url=columbia.edu&cc=US&acc=6513&p=0 ;-)

  40. 2014/05/23

    Perfect, and totally understood, thanks Marcus.

  41. 2014/05/23

    Really very good post……..but, how can we know whether any website is penalized or not….I need best answer for this. R else please tell me, how you calculated other website metrics.

  42. 2014/05/23

    No big deal for White hat SEOs, Grey and black hat SEOs must be worried. My all listings are at the same place every getting better ranking. The only reason is that i never buy Links, I always create organic contents, and i use my own infographics into to the articles and share the link of my article to Social Media and let people read them and have benefit.

  43. 2014/05/23

    After getting hit last year, I have learned a few things about these updates! One keep it simple, stay with the basic of SEO H!1 H2 etc. Make sure you content is unique and readable! Get your links from the same niche and you will be fine!

  44. 2014/05/23

    Excellent article. The only way to stablize a website to withstand algorithm changes is to use pure organic white hat SEO. When it comes to linking, internal is the way to go. As we can see, linkiing to outside sources can be a double edged sword. For content writers this Panda rollout can work in our favor.

  45. 2014/05/24

    One site that I was interested in seeing was Retailmenot. I know there has been a lot of talk about them and how well they did for a lot of searches related to coupons, should be interesting to see how it hurts their financial numbers if so at all.

  46. 2014/05/24

    What’s in it for bloggers? Any summary?

  47. 2014/05/24

    Hi Guyz.
    I think it’s too early to come to a conclusion. Who are Winners and Who are Loosers. Lets give it atleast 3 weeks.

  48. 2014/05/26

    Every one is saying that little original content or duplicate content website had punished but I have seen some sites which has original content (80%) and still they got punished.I found and believe that low quality back-links is a factor behind this hamper.Is there any one out there who has studied some winner sites SEO practices If yes then kindly share your views.

  49. 2014/05/26

    I wasn’t surprised about Retailmenot and especially dealcatcher. In fact, the opposite would have been surprising/suspicious.

    The structure dealcatcher is especially bad. Too many empty and useless pages (expired coupons).

    BTW, it looks like ebay might have been hit not only by Panda but also by a manual penalty. There was a post recently about it on SEL.

  50. 2014/05/26

    Wow some pretty big websites got hit with this one. Interesting to see Yellowpages took a hit. Will be interested to see if these changes are blips or longer lasting.

  51. 2014/05/27

    Good to see Google coming through and rewarding content websites with this update such as WordPress. Looks like Google are continuing to move towards websites benefiting that deserve it.

  52. 2014/05/27

    I like how people on here are saying “if you follow the rules you don’t have to worry about updates like these.” Really? In 2006 SEOs were dropping links in forums and web directories left and right and were still following the rules. Or what about in 2009 when sites were still using keyword rich anchors and still in Google’s good graces? Point being, SEO like Google’s algorithms, is ever-changing. The rules we abide by today most likely wont be the same we follow tomorrow. So everyone gather around your twitter account and wait for Cutts’ next tweet i.e. hint about what the rules will be by the next roll out. Because it’s not a black and white world we live in anymore – even by Google’s standards.

  53. 2014/05/27

    How much time it takes for the Panda update to settle? DA improved but rankings dropped. Should I wait for more time and then check the rankings?

  54. Jim
    2014/05/28

    Great insight Marcus!

    Based off some of the losers you indicated it doesn’t seem like Panda 4.0 was to delicate to some of the bigger brands out there.

    Again, fantastic job!

  55. 2014/05/28

    Thank you for the analysis and the article. We have been very concerned about our drop in traffic since the new Google update on May 19th. Yes, we have lost 50% of our traffic and it has hit us hard as What’s Cooking America (WCA) is not a spam site, yet the new algorithm has penalized us… again.

    WCA is one of the original cooking web sites on the internet, having started back in 1997. There are over 3500 pages of unique and substantial food related content. We are a family owned web site and one of the largest food related web sites that is still privately owned, not backed by a large company or magazine. My Mother has been the sole person maintaining all the content and trying to keep up with Google’s changes, and the changes in technology. Just recently, my sister and I began working with our Mother, on a part-time bases, to try and help with the vast amount of work.

    So what do we do? We feel this hit has really hurt our rankings, and as a result the income that my Mother makes has dropped significantly It is frustrating that we can’t talk to anyone to figure out what we can do to regain our previously well deserved high rankings on Google search engines. We have followed the rules, we are not a link farm, we don’t have duplicate content or sites, and we aren’t spamming. The rules keep changing and we don’t have a professional team to troubleshoot the continuous declines and penalties as a result of the changes.

  56. 2014/05/29

    How did Columbia.edu end up as a “loser”?
    This is a wonderful example of how Google picks winners and losers in business. If Obama did this you would scream bloody hell. Pull your heads out of your SEO, folks.
    It’s time to bust the trust known as Google. They are full of B.S. hubris. Self-driving cars, deciding what is “good” content. Really? They are bad for the internet. They are bad for humanity. Stop worrying about spammers and start worrying about corporations that have far too much control over your lives. Google is new big brother. HBO’s Silicon Valley has it about right, expect there’s nothing funny about the increasing power and control Google has over our lives.

  57. 2014/05/30

    Search Engine Land has given the updates that Google Panda 4.0 may be After Press Release Sites? The final outcome is yet to be seen.

  58. 2014/06/01

    Ebay -33% in visibility…it´s incredible. Great post Marcus.

  59. 2014/06/04

    I think you are right, it is more a learning than a hit. Moreover, I’m not finding anybody who’s been penalized greatly by Panda 4.0.

    However, I do agree with everybody that if you follow Google’s guidelines than you need not to think about such updates but still Google also find some new things to make people suffer more.

  60. 2014/06/05

    Hi Nancy, I just had a short look at your website as well as your SEO Visibility, which you can see here http://suite.searchmetrics.com/en/research. When you type your URL into the slot, you can see the drop around the date of Panda 4.0. So on the one hand, there has definitely happened something. But on the other hand, some of your competitors won (see the winner’s list). Without looking at your site in detail, we can’t dig deep into problem solving, but since you said your site provides unique content, there may be also some further issues.
    If you want to get an impression of how certain features correlate with rankings, I recommend our ranking factors study, which will soon be available as 2014 edition. Hope that helps!

    @Stella: Be careful with the terms penalties vs updates. :-) Panda is an update of Google’s algorithm, whereas a penalty is a manual action against specific websites.

  61. 2014/06/05

    Panda update have negative impact on low quality websites. We should worry too much about it if we are offering well researched content on our websites and blogs. Lots of article directories got negative effect due to this update from Google. To come up with Google algo, Ezinearticles team increased the minimum work count to 400. So it’s for sure that websites with content less than 200 type will not perform much on Google, but websites with long content even if its not of high quality will still work on Google.

  62. 2014/06/06

    It is a bit early to discuss in detail about the effects it might make on our search habits.

  63. 2014/06/07

    Daniel,
    Thank you for your feedback, we have been trying to recover but have no idea what we have missed. As you can see it has leveled but still on a steady decline.

    I will view the ranking factors study when it is available. Where will I be able to find it at?
    Any thoughts by anyone else out there? We need any advice we can get.

    Thank you
    Nancy H.
    whatscookingamerica.net

  64. 2014/06/10

    Hi Nancy,
    we are working on it. If you want, you can have a look at last year’s whitepaper by then. It’s available here: http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/ Take a look at the onpage factors. For example, I’ve seen some URLs from your domain missing a coherent HTML structure (headlines – h1, h2 etc.) and/or image alt tags. Don’t know what a term means? No problem, visit our glossary http://www.searchmetrics.com/en/services/seo-glossary/ where we have covered some of them.

  65. 2014/06/12

    Anybody Know When Next Google Penguin Update Happen in 2014??? ?

  66. 2014/06/14

    Excellent article about panda 4.0, very interesting info about Payday Loans 2.0. thanks for sharing, i updated good knowledge about recent update from google panda 4.0.

  67. 2014/06/28

    Thanks for listing winners and losers. It is easy for us to compare our site with those sites.

  68. 2014/08/30

    Few of my client sites were recovered when the Panda 4.0 was released.

  69. aj
    2014/09/07

    Surprising to see that BuzzFeed came out on the winners list

  70. 2014/09/07

    Oww.. Thanks for sharing the information. Google is getting more complex day by day.

  71. 2014/09/08

    Hey, In my opinion theres no loser or winner. Sure Panda update has created a ripple in social media but with this things have become more systematic. Anyone following the white hat technique, their website has not been affects by Panda. Thanks Marcus for sharing this post and your thoughts on this topic.

  72. 2014/09/29

    Wov, thank you sir…its a very good article for me as a new seos in blog commenting.

  73. 2014/10/08

    Which PR websites weren’t hit if any?

  74. 2014/10/10

    Great article, thank you very much Marcus This is very interesting

  75. 2014/10/14

    Excellent article about panda 4.0 .

  76. 2014/10/14

    Panda update also affect some of my website/blog, maybe i using to much quote from other site, news site.

  77. 2014/10/17

    Great article. I was wondering what is everyone’s thought on google punishing low quality content sites or thin content sites when they themselves have google shopping = an affiliate site. Is it to increase people using google shopping instead of other sites?
    Thx

  78. 2014/10/19

    I will view the ranking factors study when it is available. Thanks for share with us.

  79. 2014/10/20

    So happy that people keep track of this stuff. Great post.

  80. 2014/10/24

    Anyone following the white hat technique, their website has not been affects by Panda. Thanks for share.

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    […] 元ネタは「SearchMetrics SEO Blog」の記事(英語) 日本語ではSEMリサーチさんにまとまってます。 […]

  6. 2014/05/22

    […] La grande actualité d'hier était le lancement du filtre Google Panda 4.0. Comme pour chaque lancement important de ce filtre, la société SearchMetrics a publié une liste de 50 sites qui avaient gagné et perdu des positions…. […]

  7. 2014/05/22

    […] la société Searchmetrics qui a donné les résultats de ces gagnants et de ces perdants suite à la mise à jour de Google […]

  8. 2014/05/22

    […] are going on, preliminary reports from the authority figures like Dr. Peter J. Meyers of Moz and Marcus Tober of Searchmetrics are already […]

  9. 2014/05/22

    […] for about 7.5% of all English search queries and searchmetrics. com already comes out with a list of losers and winners. The most notorious loser is eBay. They lost 80% of their organic rankings by providing a low […]

  10. 2014/05/22

    […] de costumbre, el cambio trae consigo efectos inmediatos en muchas webs conocidas (Estados Unidos), los SEOs tirándose de los pelos y todo el mundo indagando qué nuevas maldades habrá incorporado […]

  11. 2014/05/22

    […] seems analysis has been conducted only on the US websites affected so far, and Searchmetrics has found that a few giants have lost upto 75% of their first page SERPs with eBay.com & […]

  12. 2014/05/22

    […] sito searchmetrics.com si analizza attentamente questo aggiornamento, stilando due classifiche che mettono in risalto i […]

  13. 2014/05/22

    […] hat die Veränderungen in den USA analysiert – der aktuelle Stand kann hier eingesehen […]

  14. 2014/05/22

    […] algoritmo avrà influenzato la visibilità rispetto ai giganti del web ma c’è già chi come SearchMetrics  ha effettuato le primissime analisi e riporta un discreto incremento di ranking di siti […]

  15. 2014/05/22

    […] actualización la califican algunos expertos como “suave y gentil” (Search Metrics) respecto a otras, pero nosotros hemos experimentado “Google Dance” o baile de […]

  16. 2014/05/22

    […] article on Search Engine Land, utilizing data from SearchMetrics, covers the big losers (and winners, but let’s stick to what we said in the title here) of […]

  17. 2014/05/22

    […] Searchmetrics etwas dazu gelesen), aber die größten Gewinner, sowohl hier als auch in den USA, scheinen in den ersten 24 Stunden vor allem Gesundheits- bzw. Medizinseiten gewesen zu sein. Und […]

  18. 2014/05/22

    […] fueron afectados con una pérdida de hasta el 75%. Obviamente hay muchísimos dominios más. La listas completa lo puedes encontrar en […]

  19. 2014/05/22

    […] Marcus Tober of Searchmetrics produced a quick analysis of the winners and losers of Panda 4.0. […]

  20. 2014/05/22

    […] C’est SearchMetrics qui vient de publier l ‘analyse de l’impact de Panda 4.0. Pour l’instant, celui-ci n’est pas déployé en France et ce sont donc des sites US qui sont impactés.  […]

  21. 2014/05/22

    […] A good analysis with lots of data at SearchMetrics […]

  22. 2014/05/22

    […] was one of the larger sites on the losers list, where Searchmetrics reported an approximate 33% loss in organic search visibility after Panda 4.0 was released. […]

  23. 2014/05/22

    […] read for initial observations. “Panda Update 4.0: Winners and Losers – Google USA” blog.searchmetrics.com/us/2014/05/21/… via […]

  24. 2014/05/22

    […] gave us their initial winners and loser charts, based on rankings they continually monitor. These show that one of the biggest losers was […]

  25. 2014/05/22

    […] Here is a break-down of the 10 websites that lost the most rankings (data provided by searchmetrics.com). […]

  26. 2014/05/22

    […] Panda Update 4.0: Winners and Losers – Google USA (Search Metrics) […]

  27. 2014/05/22

    […] in Google’s search algorithm made results leading to the Web couponer 33 percent less visible. Searchmetrics, a provider of digital-marketing software, wrote a list of the winners and losers, with RetailMeNot […]

  28. 2014/05/22

    […] that auction site eBay is one of the biggest losers in the latest roll-out. They cite a larger evaluation by Search Metrics, which shows massive drops by big players such as Ask.com, history.com, and […]

  29. 2014/05/23

    […] ebay.com and examiner.com which were called out by SEO software company SearchMetrics in it’s Winners and Losers List for Google USA. eBay in particular has felt the pain of Panda and Dr. Pete gave a very thorough analysis of that […]

  30. 2014/05/23

    […] Beh, l prima cosa interessante da notare è che non ci sono solo siti penalizzati, ma anche siti che ne hanno guadagnato. […]

  31. 2014/05/23

    […] full breadth of this update may not be known for several more days, there have already been some dramatic changes for a few larger […]

  32. 2014/05/23

    […] <판다4.0업데이트 결과 예상 : http://blog.searchmetrics.com/us/2014/05/21/panda-update-4-0-winners-and-losers-google-usa/> […]

  33. 2014/05/23

    […] Entretanto, aproveitem para dar uma vista de olhos nesta lista de sites afetados positivamente e negativamente por esta última atualização: http://blog.searchmetrics.com/us/2014/05/21/panda-update-4-0-winners-and-losers-google-usa/ […]

  34. 2014/05/23

    […] la foulée de la mise à jour du filtre Google Panda (version 27, ou 4.0), SearchMetrics.com sort une analyse préliminaire intéressante de l’impact sur le positionnement et la visibilité d’une […]

  35. 2014/05/23

    […] ebay.com and examiner.com which were called out by SEO software company SearchMetrics in it’s Winners and Losers List for Google USA. eBay in particular has felt the pain of Panda and Dr. Pete gave a very thorough analysis of that […]

  36. 2014/05/23

    […] Természetesen vannak nyertesei is a frissítésnek, itt a wordpress.com, vagy a Buzzfeedet említenénk meg, amelyek idehaza is ismertek. Ez mindenképpen előrelépés a Google részéről, hogy nem csak vesztesei, hanem kifejezetten nyertesei is vannak egy-egy algoritmus frissítésnek. Tehát az új Panda nem csak büntet, de vélhetően jutalmaz is. A vesztesek és nyertesek teljes lista megtekinthető itt. […]

  37. 2014/05/23

    […] Természetesen vannak nyertesei is a frissítésnek, itt a wordpress.com, vagy a Buzzfeedet említenénk meg, amelyek idehaza is ismertek. Ez mindenképpen előrelépés a Google részéről, hogy nem csak vesztesei, hanem kifejezetten nyertesei is vannak egy-egy algoritmus frissítésnek. Tehát az új Panda nem csak büntet, de vélhetően jutalmaz is. A vesztesek és nyertesek teljes lista megtekinthető itt. […]

  38. 2014/05/23

    […] a déjà publié une liste des perdants/gagnants de cette nouvelle mise à jour… disponible ici […]

  39. 2014/05/23

    […] Update betroffen seien. Wieviele Suchanfragen in Deutschland betroffen sind, ist nicht bekannt. Von Searchmetrics gibt es eine erste Auswertung zu den Gewinnern und Verlierern des Updates auf dem amerikanischen […]

  40. 2014/05/23

    […] is too early to speculate and point out any clear winners or losers as now. However, SearchMetrics conducted a preliminary analysis which they say is ‘based on the organic SEO visibility for all […]

  41. 2014/05/23

    […] was one of the larger sites on the losers list, where Searchmetrics reported an approximate 33% loss in organic search visibility after Panda 4.0 was released. […]

  42. 2014/05/23

    […] el blog de Search Metrics han hecho un análisis de los principales ganadores y perdedores con esta actualización, hay webs con casi un 80% de pérdida de tráfico, esto demuestra hasta que […]

  43. 2014/05/23

    […] per the data of Searchmetrics, here are the top 5 winners and losers in Google […]

  44. 2014/05/23

    […] ebay.com and examiner.com which were called out by SEO software company SearchMetrics in it’s Winners and Losers List for Google USA. eBay in particular has felt the pain of Panda and Dr. Pete gave a very thorough analysis of that […]

  45. 2014/05/23

    […] When Google launches new Panda updates, Searchmetrics typically attempts to identify the winners and losers. It’s not always been 100% accurate in the past, and when another update is launched around the same time, things can be a little more complicated, but here’s what they came up with this time: […]

  46. 2014/05/23

    […] started rolling out Panda 4.0 on 5/21. The Search Metrics SEO Blog reported the winners and losers of said […]

  47. 2014/05/23

    […] It turns out a bunch of other major brands have been crushed by the new Google rankings. Barry Diller’s Ask.com, and A&E’s Biography.com and History.com have all seen their search results decimated in the last 48 hours by Panda 4.0, according to Searchmetrics, a search analysis and marketing company. […]

  48. 2014/05/23

    […] This time around, the story has been slightly different. Again, many sites suffered crippling losses to their organic traffic – and the big boys weren’t safe either. Ebay reportedly lost 75% of their rankings on their major keywords, according to SearchMetrics. […]

  49. 2014/05/23

    […] as being designed to further reduce the ranking of low-quality and spammy content. According to analysis by Searchmetrics, Panda and Pay Day did just this, with websites that offer undifferentiated content suffering in […]

  50. 2014/05/23

    […] a day after the Panda 4.0 rollout, Searchmetrics announced a winners and losers list.  The notable loser heap […]

  51. 2014/05/23

    […] for eBay. According to Searchmetrics, the online merchant suffered a massive loss of traffic from Google. It dropped from the 6th […]

  52. 2014/05/23

    […] in visibility.  For a more detailed list of the sites that were impacted by Panda 4.0 visit the SearchMetrics blog. Overall as the Panda algorithm focuses on content, it looks like aggregator sites or sites that […]

  53. 2014/05/23

    […] When Google launches new Panda updates, Searchmetrics typically attempts to identify the winners and losers. It’s not always been 100% accurate in the past, and when another update is launched around the same time, things can be a little more complicated, but here’s what they came up with this time: […]

  54. 2014/05/23

    […] was one of the larger sites on the losers list, where Searchmetrics reported an approximate 33% loss in organic search visibility after Panda 4.0 was released. […]

  55. 2014/05/23

    […] Initial analysis and reports are still forthcoming, so expect to see more coverage in the coming weeks. […]

  56. 2014/05/23

    […] some sites have experienced in just three days of the Panda rampage.  Searchmetrics shared their Winners and Losers list showing significant ranking drops from major retailers like eBay, Retailmenot and Payday […]

  57. 2014/05/23

    […] to searchmetrics, Panda 4.0 is rumored to Read the […]

  58. 2014/05/23

    […] to searchmetrics, Panda 4.0 is rumored to be a major update that will serve as the platform for future algorithmic […]

  59. 2014/05/23

    […] research by Searchmetrics shows that eBay and ask.com appear to be the most high profile sites affected by the […]

  60. 2014/05/24

    […] It turns out a bunch of other major brands have been crushed by the new Google rankings. Barry Diller's Ask.com, and A&E's Biography.com and History.com have all seen their search results decimated in the last 48 hours by Panda 4.0, according to Searchmetrics, a search analysis and marketing company. […]

  61. 2014/05/24

    […] content uit de zoekresultaten te filteren. Woensdag kwam een Panda update uit waarvan de volgende partijen in de US van profiteren, o.a. emedicinehealth.com, medterms.com en medterms.com. Een aantal […]

  62. 2014/05/24

    […] de portales que hicieron referencia a cuales son los sitios ganadores y perdedores por este update, Searchmetrics para EEUU, el sitio rocketmill.co.uk para el mercado del Reino Unido y un conocido SEO español, Alex Navarro, […]

  63. 2014/05/24

    […] Source: SearchMetrics […]

  64. 2014/05/24

    […] analiză SearchMetrics a identificat site-urile care au pierdut sau au câștigat vizibilitate (adică poziții importante […]

  65. 2014/05/24

    […] research by Searchmetrics shows that eBay and ask.com appear to be the most high profile sites affected by the […]

  66. 2014/05/25

    […] Searchmetrics gave their initial winners and loser charts, based on rankings they regularly monitor. Here´s a partial list of winners and losers. Read their full report and findings here. […]

  67. 2014/05/25

    […] The panda PR people are writing op-eds. The panda lawyers are filing claims. But nothing compares to the outrage of the panda SEO staff.  As Google rolled out Panda 4.0, all eyes were on the web to discover (h/t Danny Brown) the winners and losers. […]

  68. 2014/05/25

    […] Provided us their Initial winners and losers charts, which was based on their ranking they continually monitor. The reports says that ebay.com […]

  69. 2014/05/26

    […] It turns out a bunch of other major brands have been crushed by the new Google rankings. Barry Diller’s Ask.com, and A&E’s Biography.com and History.com have all seen their search results decimated in the last 48 hours by Panda 4.0, according to Searchmetrics, a search analysis and marketing company. […]

  70. 2014/05/26

    […] Panda Update 4.0: Winners and Losers — Google USA — Did you see any irregular changes on May 20? Your site may be one of the winners or losers after the launch of Panda 4.0 by Google. And not only that, but our favorite search engine has also released Payday Loans 2.0 targeting spammy queries on the same day. Up to 7.5% of English search queries are projected to be impacted. Have you been hit hard by these updates? Find out the biggest winners and losers and may we learn from their examples. […]

  71. 2014/05/26

    […] que Google donne enfin 1 belle part petite et moyenne entreprises. Selon 1 liste publiée par Searchmetrics pour les États-Unis, Ask et eBay sont les principales victimes de cette mise à […]

  72. 2014/05/26

    […] Matt Cutts在這天公佈了Panda 4.0正式上路,在Searchmetrics發布的圖表中可以看到,首當其衝的英語系國家很意外地冒出不少被降權的大型網站,例如Ask、eBay等等,當然這個圖表並不是完全正確的,請當作參考使用就好。 […]

  73. 2014/05/27

    […] Ask.com. and YellowPages.com. On the flip side, there are big winners with content sites such Buzzfeed.com climbing 25 per cent in Google page visibility & traffic. No data is currently available for the impact on local Australian sites but any aggregators of […]

  74. 2014/05/27

    […] société Searchmetrics a déjà publié une liste provisoire des fluctuations de visibilité dans les SERP de Google pour […]

  75. 2014/05/27

    […] Panda 4.0. The only one of note is from people over at Search Metrics, who conducted a preliminary analysis of the winners and losers. They found that it was mostly sites that published syndicated or […]

  76. 2014/05/27

    […] Search Blogs and Sites like Moz, Search Engine Land, Search Engine Watch, SearchMetrics have all given their 2 cents about it. I particularly like Barry Schwartz’s post on the […]

  77. 2014/05/27

    […] If you want to see a list of websites that lost visibility and reason some more preliminary analysis on Panda, check out Searchmetrics article here. […]

  78. 2014/05/28

    […] kan læse SearchMetrics analyse her,og det er videre også her screenshotsene om vindere og tabere er hentet […]

  79. 2014/05/28

    […] afinado; sólo en EE.UU. el 7,5% de las webs se han visto afectadas por esta actualización. En SearchMetrics han analizado los casos más destacados de webs perjudicadas y beneficiadas por la actualización, […]

  80. 2014/05/29

    […] poche ore dall’annuncio di Matt Cutts, Searchmetrics ha pubblicato un primo elenco di “vincenti e perdenti“, basato su Google […]

  81. 2014/05/29

    […] other sites that were capriciously crushed by Panda 4.0 without warning or recourse, see the U.S. list of sites affected by Panda 4.0 from Search […]

  82. 2014/05/29

    […] For some websites, the effect was intense and devastating. According to Marcus Tober of Searchmetrics, several major sites lost huge amounts of search traffic, including ask.com and examiner.com, both wh… […]

  83. 2014/05/30

    […] Panda Update 4.0: Winners and Losers – Google USA – blog.searchmetrics.com […]

  84. 2014/05/30

    […] Il nuovo Panda, rilasciato in tutte le lingue, pare che abbia già colpito il 7,5% delle query in lingua inglese (secondo quanto riportato da Search Engine Land). A poche ore dal rilascio c’è chi conta già le prime “vittime” del temibile algoritmo (che sarà davvero  “softer and gentler” come preannunciato da Cutts qualche tempo fa?). Il Blog Searchmetrics ha infatti pubblicato, facendo riferimento a Google USA, una lista di “vincitori e vinti” che puoi leggere Qui. […]

  85. 2014/06/01

    […] hell bent these days, on squashing the democratic foundation of the net, while Google’s last algorithm update gave BuzzFeed a boost.  BuzzFeed, in my opinion, creates regurgitates content of little value, […]

  86. 2014/06/02

    […] research by Searchmetrics shows that eBay and ask.com appear to be the most high profile sites affected by the […]

  87. 2014/06/03

    […] offered an analysis of the winners and losers of Panda 4.0 that leaves us a bit unclear on the manner in which sites have been gauged. It does show that a few […]

  88. 2014/06/03

    […] sites of Internet start-ups and entrepreneurs — by the Panda 4.0 update, please see this U.S. list from Search […]

  89. 2014/06/06

    […] the web were the target. RetailMeNot (A site invested in by Google oddly enough) were reported by Searchmetrics to have seen a 33% loss in organic search visibility, although the company’s press release was […]

  90. 2014/06/06

    […] to this Winners & Losers chart, some really big sites took some major hits to traffic. Sites that got hit really hard were press […]

  91. 2014/06/06

    […] SearchMetrics released a list of sites they have been monitoring, which clearly shows that the post Panda effect has severely damaged traffic to some large sites. […]

  92. 2014/06/09

    […] Ask.com, Biography.com e History.com (del canal A&E), de acuerdo a un análisis del sitio SearchMetrics. Seguir a […]

  93. 2014/06/09

    […] algorithm updates. Some very large sites were affected, the most high profile one being eBay, who by one estimate lost 33% of their search visibility! Other sites that took a major hit include ask.com and […]

  94. 2014/06/13

    […] Always write original quality content and never steal copy from other websites.  So what is considered high quality?  Thoughtful research on your topics and information that is compelling to the user. You can also take a look at the winners and losers of the Panda 4.0. What type of content is on the sites that experienced a recovery? What do the losers have in common? Take a look at the analysis Searchmetrics has provided. This analysis lists sites that either experienced a recovery or got crushed. See the Searchmetrics analysis […]

  95. 2014/06/13

    […] Losers (Searchmetrics) […]

  96. 2014/06/14

    […] published a detailed winner and losers analysis on sites that appear to have been affected by Panda 4.0 and it’s a literal who’s who of […]

  97. 2014/06/18

    […] Shortly after the Panda 4.0 update, Searchmetrics released lists of winners and losers. […]

  98. 2014/06/18

    […] being stung by Panda 4? Right after the P4 rollout, Searchmetrics.com put out numbers showing sites that had big drops in organic SEO visibility. (Ebay was on the list and was initially […]

  99. 2014/06/18

    […] Many companies recently saw > 50% drop in traffic and some had to lay off staff because their rankings in Google fell precipitously. Google doesn’t publish a foolproof way to always maintain rankings and so you’re at the whim of the search giant. […]

  100. 2014/07/31

    […] Source: SearchMetrics […]

  101. 2014/09/14

    […] we at Searchmetrics analyzed the impact of Panda 4.0, by picking out sites which had lost rankings against a database of millions of […]

  102. 2014/09/28

    […] Also engaging to cruise is that in a Panda 4.0 refurbish in a spring, Ask.com was identified as one of a biggest losers. Some estimated that Ask.com mislaid 50% of its organic traffic. […]

  103. 2014/09/30

    […] update, which I wrote about here . Shortly after it came out four months ago, Searchmetrics issued a list of “winners” and “losers” in the P4 update. The list has been analyzed […]

  104. 2014/09/30

    […] which I wrote about here . Shortly after it came out four months ago, Search­metrics issued a list of “win­ners” and “losers” in the P4 update. The list has been […]

  105. 2014/10/14

    […] first concrete list of winners and losers, from SearchMetrics, shows major players suddenly seeing big drops, eBay most of all.   Their […]

  106. 2014/10/16

    […] Panda Update 4.0: Winners and Losers — Google USA — Did you see any irregular changes on May 20? Your site may be one of the winners or losers after the launch of Panda 4.0 by Google. And not only that, but our favorite search engine has also released Payday Loans 2.0 targeting spammy queries on the same day. Up to 7.5% of English search queries are projected to be impacted. Have you been hit hard by these updates? Find out the biggest winners and losers and may we learn from their examples. […]

  107. 2014/11/20

    […] published a detailed winner and losers analysis on sites that appear to have been affected by Panda 4.0 and it’s a literal who’s who of […]

  108. 2014/11/22

    […] alternate-reality that continuously shifts with hazy patterns, Google’s Panda update has significantly affected many companies PageRank either by bumping them down off the coveted page 1 and 2 of Google SEO search results for […]

  109. 2014/11/30

    […] See More about how our SEO Services include complete Panda analysis, compliant with the recently released Panda 4.0 […]

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