Google Panda update in Switzerland – Winners and Losers

Author: Marcus Tober

The Panda update from Google did not stop at Switzerland and to fully assess the impact on the DACH region, this summary (following Panda in Germany and Panda in Austria) examines the Swiss winners and losers. As a side note, the keyword set taken into consideration included not only German but French and Italian keywords as well.

We determined the winners and losers based on the change recorded over the previous week in our organic performance index – i.e. our SEO visibility.  A drop in visibility does not necessarily amount to a drop in traffic because direct traffic, social traffic and super long-tail traffic etc. is not factored into the statistics. I provided a more detailed explanation earlier in this blog post.

The Panda update has resulted in changes on the following pages:

Losers following the Panda in Switzerland:

Domain	current	previous week	change	percentage
gutefrage.net	15.047	43.386	-28.339	-65,32
cylex-branchenbuch.ch	8.364	31.605	-23.241	-73,54
hotfrog.ch	14.747	34.347	-19.600	-57,06
123people.ch	9.884	24.570	-14.686	-59,77
webutation.net	5.944	20.028	-14.084	-70,32
computerworld.ch	8.779	22.194	-13.415	-60,44
suite101.de	4.406	16.842	-12.436	-73,84
kununu.com	1.621	12.954	-11.333	-87,49
wikio.de	599	9.526	-8.927	-93,71
20min.ch	91.124	99.930	-8.806	-8,81
softonic.de	65.771	74.456	-8.685	-11,66
store-locator.com	6.534	15.096	-8.562	-56,72
ciao.de	5.946	14.371	-8.425	-58,63
yasni.de	3.221	11.476	-8.255	-71,93
helpster.de	1.161	8.918	-7.757	-86,98
alatest.ch	3.108	10.392	-7.284	-70,09
indeed.ch	102	7.250	-7.148	-98,59
brothersoft.com	3.510	10.494	-6.984	-66,55
themecraft.net	2.374	9.143	-6.769	-74,03
gate24.ch	26.193	32.756	-6.563	-20,04
android.com	35.150	41.582	-6.432	-15,47
hamstersoft.com	4.674	10.743	-6.069	-56,49
dooyoo.de	2.432	8.347	-5.915	-70,86
preisvergleich.ch	4.366	10.146	-5.780	-56,97
answers.com	1.468	7.149	-5.681	-79,47
careerjet.ch	6.437	11.987	-5.550	-46,30
yasni.ch	5.098	10.451	-5.353	-51,22
suche.ch	75.539	80.867	-5.328	-6,59
linkorama.ch	2.037	7.232	-5.195	-71,83
cineman.ch	18.441	23.594	-5.153	-21,84
link-gr.ch	2.553	7.436	-4.883	-65,67
messe.ch	1.592	6.298	-4.706	-74,72
datacomm.ch	3.732	8.417	-4.685	-55,66
wer-weiss-was.de	3.290	7.746	-4.456	-57,53
cosmiq.de	3.628	8.065	-4.437	-55,02
wogibtes.info	2.081	6.445	-4.364	-67,71
tripwolf.com	1.243	5.457	-4.214	-77,22
androidnews.de	1.730	5.748	-4.018	-69,90
onlinestreet.de	1.768	5.694	-3.926	-68,95
stupidedia.org	14.774	18.696	-3.922	-20,98
telefonbuch.com	7.472	11.365	-3.893	-34,25
fyxm.net	2.359	6.174	-3.815	-61,79
userscripts.org	867	4.550	-3.683	-80,95
kioskea.net	1.517	5.200	-3.683	-70,83
99vips.de	5.064	8.650	-3.586	-41,46
webwiki.de	17.879	21.274	-3.395	-15,96
anleiter.de	379	3.647	-3.268	-89,61
shopwahl.ch	2.125	5.355	-3.230	-60,32
wissen.de	1.894	5.061	-3.167	-62,58
fernsehen.ch	8.214	11.261	-3.047	-27,06
qype.ch	13.013	15.940	-2.927	-18,36
locanto.ch	1.823	4.598	-2.775	-60,35
symptome.ch	5.843	8.610	-2.767	-32,14
tomshardware.de	1.757	4.514	-2.757	-61,08
wisegeek.com	393	3.134	-2.741	-87,46
produkte24.com	2.282	4.980	-2.698	-54,18
ladenzeile.de	1.832	4.525	-2.693	-59,51
enzyklo.de	382	3.046	-2.664	-87,46
tupalo.com	886	3.491	-2.605	-74,62
ehow.com	386	2.980	-2.594	-87,05
chbiz.ch	185	2.739	-2.554	-93,25
winload.de	14.315	16.844	-2.529	-15,01
sge-ssn.ch	5.213	7.707	-2.494	-32,36
daylife.com	1.175	3.531	-2.356	-66,72
alle-immobilien.ch	9.625	11.967	-2.342	-19,57
alatest.de	246	2.572	-2.326	-90,44
tageszeitung-24.de	696	3.022	-2.326	-76,97
die-experten.com	303	2.537	-2.234	-88,06
antag.ch	1.052	3.269	-2.217	-67,82
123people.de	887	3.030	-2.143	-70,73
opendi.ch	1.168	3.309	-2.141	-64,70
testberichte.de	10.931	12.979	-2.048	-15,78
androlib.com	974	2.978	-2.004	-67,29
dr-gumpert.de	2.254	4.077	-1.823	-44,71
priceline.com	1.571	3.391	-1.820	-53,67
apfelnews.eu	642	2.461	-1.819	-73,91
derreisefuehrer.com	906	2.712	-1.806	-66,59
shopping.com	2.399	4.125	-1.726	-41,84
cheapflights.co.uk	2.800	4.496	-1.696	-37,72
wowjobs.ch	492	2.083	-1.591	-76,38
aboutus.org	637	2.141	-1.504	-70,25
preisvergleich.org	229	1.726	-1.497	-86,73
hubpages.com	762	2.226	-1.464	-65,77
wn.com	305	1.761	-1.456	-82,68

List of winners in Switzerland

Among the winners in Switzerland are mainly news portals such as the Neue Zürcher Zeitung (+14%) and the Tagesanzeiger (+9%). As in other countries as well, sites like YouTube and Facebook didn’t benefit particularly greatly.

Domain	current	previous week	change	percentage
swissinfo.ch	41.917	24.079	17.838	74,08
swisscom.ch	54.359	43.263	11.096	25,65
nzz.ch	82.216	72.003	10.213	14,18
informer.com	21.127	12.264	8.863	72,27
local.ch	68.106	59.469	8.637	14,52
bluewin.ch	54.888	46.485	8.403	18,08
pocketpc.ch	47.129	39.170	7.959	20,32
tagesanzeiger.ch	88.180	80.603	7.577	9,40
directories.ch	35.348	28.837	6.511	22,58
apple.com	201.255	194.858	6.397	3,28
moneyhouse.ch	56.032	49.920	6.112	12,24
blick.ch	165.157	159.443	5.714	3,58
youtube.com	169.350	163.890	5.460	3,33
t-online.de	13.188	7.782	5.406	69,47
immoscout24.ch	33.239	28.089	5.150	18,33
zdf.de	15.867	10.813	5.054	46,74
faz.net	22.590	17.826	4.764	26,73
wiktionary.org	33.010	28.275	4.735	16,75
facebook.com	244.530	239.799	4.731	1,97
pctipp.ch	66.733	62.238	4.495	7,22
presseportal.ch	16.770	12.278	4.492	36,59
alexa.com	16.408	11.968	4.440	37,10
wordpress.com	31.191	26.801	4.390	16,38
gmx.net	38.521	34.709	3.812	10,98
dict.cc	41.929	38.610	3.319	8,60
bild.de	24.339	21.890	2.449	11,19
computerbild.de	21.734	19.581	2.153	11,00
zeit.de	18.824	17.196	1.628	9,47

What is now interesting is the comparison of winners and losers from Switzerland with neighbors Germany and Austria. Do you see interesting differences?