Google Panda update in Switzerland – Winners and Losers

August 22nd, 2011 | Analysis 3 comments

Author: Marcus Tober

The Google Panda update did not stop at Switzerland and to fully assess the impact on the DACH region, this summary (following Panda in Germany and Panda in Austria) examines the Swiss winners and losers. As a side note, the keyword set taken into consideration included not only German but French and Italian keywords as well.

We determined the winners and losers based on the change recorded over the previous week in our organic performance index – i.e. our SEO visibility.  A drop in visibility does not necessarily amount to a drop in traffic because direct traffic, social traffic and super long-tail traffic etc. is not factored into the statistics. I provided a more detailed explanation earlier in this blog post.

The Panda update has resulted in changes on the following pages:

Losers following the Panda in Switzerland:

Domain current previous week change
percentage
gutefrage.net 15.047 43.386 -28.339 -65,32
cylex-branchenbuch.ch 8.364 31.605 -23.241 -73,54
hotfrog.ch 14.747 34.347 -19.600 -57,06
123people.ch 9.884 24.570 -14.686 -59,77
webutation.net 5.944 20.028 -14.084 -70,32
computerworld.ch 8.779 22.194 -13.415 -60,44
suite101.de 4.406 16.842 -12.436 -73,84
kununu.com 1.621 12.954 -11.333 -87,49
wikio.de 599 9.526 -8.927 -93,71
20min.ch 91.124 99.930 -8.806 -8,81
softonic.de 65.771 74.456 -8.685 -11,66
store-locator.com 6.534 15.096 -8.562 -56,72
ciao.de 5.946 14.371 -8.425 -58,63
yasni.de 3.221 11.476 -8.255 -71,93
helpster.de 1.161 8.918 -7.757 -86,98
alatest.ch 3.108 10.392 -7.284 -70,09
indeed.ch 102 7.250 -7.148 -98,59
brothersoft.com 3.510 10.494 -6.984 -66,55
themecraft.net 2.374 9.143 -6.769 -74,03
gate24.ch 26.193 32.756 -6.563 -20,04
android.com 35.150 41.582 -6.432 -15,47
hamstersoft.com 4.674 10.743 -6.069 -56,49
dooyoo.de 2.432 8.347 -5.915 -70,86
preisvergleich.ch 4.366 10.146 -5.780 -56,97
answers.com 1.468 7.149 -5.681 -79,47
careerjet.ch 6.437 11.987 -5.550 -46,30
yasni.ch 5.098 10.451 -5.353 -51,22
suche.ch 75.539 80.867 -5.328 -6,59
linkorama.ch 2.037 7.232 -5.195 -71,83
cineman.ch 18.441 23.594 -5.153 -21,84
link-gr.ch 2.553 7.436 -4.883 -65,67
messe.ch 1.592 6.298 -4.706 -74,72
datacomm.ch 3.732 8.417 -4.685 -55,66
wer-weiss-was.de 3.290 7.746 -4.456 -57,53
cosmiq.de 3.628 8.065 -4.437 -55,02
wogibtes.info 2.081 6.445 -4.364 -67,71
tripwolf.com 1.243 5.457 -4.214 -77,22
androidnews.de 1.730 5.748 -4.018 -69,90
onlinestreet.de 1.768 5.694 -3.926 -68,95
stupidedia.org 14.774 18.696 -3.922 -20,98
telefonbuch.com 7.472 11.365 -3.893 -34,25
fyxm.net 2.359 6.174 -3.815 -61,79
userscripts.org 867 4.550 -3.683 -80,95
kioskea.net 1.517 5.200 -3.683 -70,83
99vips.de 5.064 8.650 -3.586 -41,46
webwiki.de 17.879 21.274 -3.395 -15,96
anleiter.de 379 3.647 -3.268 -89,61
shopwahl.ch 2.125 5.355 -3.230 -60,32
wissen.de 1.894 5.061 -3.167 -62,58
fernsehen.ch 8.214 11.261 -3.047 -27,06
qype.ch 13.013 15.940 -2.927 -18,36
locanto.ch 1.823 4.598 -2.775 -60,35
symptome.ch 5.843 8.610 -2.767 -32,14
tomshardware.de 1.757 4.514 -2.757 -61,08
wisegeek.com 393 3.134 -2.741 -87,46
produkte24.com 2.282 4.980 -2.698 -54,18
ladenzeile.de 1.832 4.525 -2.693 -59,51
enzyklo.de 382 3.046 -2.664 -87,46
tupalo.com 886 3.491 -2.605 -74,62
ehow.com 386 2.980 -2.594 -87,05
chbiz.ch 185 2.739 -2.554 -93,25
winload.de 14.315 16.844 -2.529 -15,01
sge-ssn.ch 5.213 7.707 -2.494 -32,36
daylife.com 1.175 3.531 -2.356 -66,72
alle-immobilien.ch 9.625 11.967 -2.342 -19,57
alatest.de 246 2.572 -2.326 -90,44
tageszeitung-24.de 696 3.022 -2.326 -76,97
die-experten.com 303 2.537 -2.234 -88,06
antag.ch 1.052 3.269 -2.217 -67,82
123people.de 887 3.030 -2.143 -70,73
opendi.ch 1.168 3.309 -2.141 -64,70
testberichte.de 10.931 12.979 -2.048 -15,78
androlib.com 974 2.978 -2.004 -67,29
dr-gumpert.de 2.254 4.077 -1.823 -44,71
priceline.com 1.571 3.391 -1.820 -53,67
apfelnews.eu 642 2.461 -1.819 -73,91
derreisefuehrer.com 906 2.712 -1.806 -66,59
shopping.com 2.399 4.125 -1.726 -41,84
cheapflights.co.uk 2.800 4.496 -1.696 -37,72
wowjobs.ch 492 2.083 -1.591 -76,38
aboutus.org 637 2.141 -1.504 -70,25
preisvergleich.org 229 1.726 -1.497 -86,73
hubpages.com 762 2.226 -1.464 -65,77
wn.com 305 1.761 -1.456 -82,68

List of winners in Switzerland

Among the winners in Switzerland are mainly news portals such as the Neue Zürcher Zeitung (+14%) and the Tagesanzeiger (+9%). As in other countries as well, sites like YouTube and Facebook didn’t benefit particularly greatly.

Domain current previous week change percentage
swissinfo.ch 41.917 24.079 17.838 74,08
swisscom.ch 54.359 43.263 11.096 25,65
nzz.ch 82.216 72.003 10.213 14,18
informer.com 21.127 12.264 8.863 72,27
local.ch 68.106 59.469 8.637 14,52
bluewin.ch 54.888 46.485 8.403 18,08
pocketpc.ch 47.129 39.170 7.959 20,32
tagesanzeiger.ch 88.180 80.603 7.577 9,40
directories.ch 35.348 28.837 6.511 22,58
apple.com 201.255 194.858 6.397 3,28
moneyhouse.ch 56.032 49.920 6.112 12,24
blick.ch 165.157 159.443 5.714 3,58
youtube.com 169.350 163.890 5.460 3,33
t-online.de 13.188 7.782 5.406 69,47
immoscout24.ch 33.239 28.089 5.150 18,33
zdf.de 15.867 10.813 5.054 46,74
faz.net 22.590 17.826 4.764 26,73
wiktionary.org 33.010 28.275 4.735 16,75
facebook.com 244.530 239.799 4.731 1,97
pctipp.ch 66.733 62.238 4.495 7,22
presseportal.ch 16.770 12.278 4.492 36,59
alexa.com 16.408 11.968 4.440 37,10
wordpress.com 31.191 26.801 4.390 16,38
gmx.net 38.521 34.709 3.812 10,98
dict.cc 41.929 38.610 3.319 8,60
bild.de 24.339 21.890 2.449 11,19
computerbild.de 21.734 19.581 2.153 11,00
zeit.de 18.824 17.196 1.628 9,47

What is now interesting is the comparison of winners and losers from Switzerland with neighbors Germany and Austria. Do you see interesting differences?

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (2)

Comments (3)

  1. 2012/07/02

    Hello to every body, it’s my first pay a visit of this web site; this web site includes remarkable and really fine data for visitors.

  2. 2012/07/10

    It’s really a cool and useful piece of info. I’m satisfied that you shared this helpful information with us. Please stay us informed like this. Thanks for sharing.

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Comments (3)

  1. 2011/08/31

    [...] thousand and 10 million, once again has collected data on organic visibility, this time for Switzerland, Italy, and [...]

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