Tag archive: Marketing

Blockchain is in the news. All the time. The buzz around the technology hasn’t gone away, even as crypto currencies like Bitcoin fluctuate and hacking concerns persist. A quick Google News search shows that not only tech companies like Google and IBM, but also retail giants like Walmart or Brazilian Via Varejo are invested in […]

September 17th, 2018 | Memo to the Modern Marketer No comments

Since July 9th, page speed has been a definitive ranking factor. While websites with decent mobile performance had nothing to fear from the Google Speed Update, this was the last call for other sites that lacked dedicated optimization for mobile performance. In other words: “Mobile First” is now more than ever the reality we live […]

August 13th, 2018 | Pulse 3 comments

Getting Found, Building Authority & Driving Sales Online When your customers have a problem or a question, they go to Google and other search engines to find solutions or answers. The search queries that your customers use to find solutions may look different based on your industry and market, but the basic need and intent […]

August 2nd, 2018 | Pulse No comments

“Who was the actor in the Titanic?”; “What’s the weather like outside?”;“How many cups are in a quarter pound of flour?” Welcome to the age of instant answers driven by titanic algorithm changes, the increasing use of mobile voice search and the rise of smart speakers. In this week’s Memo to the Modern Marketer, we’ll provide some tips […]

If you’ve spent any amount of time in the digital marketing jungle, you’ve heard that “content is the backbone of digital marketing.” That puts a lot of pressure on businesses to churn out loads of copy to improve online visibility. Creating fresh content is a lot of work, so curation can be a quick fix to […]

Who needs little things like the $700 billion US shoppers spend over the holidays when you’re Amazon? Four months before the traditional holiday shopping season kicks off, the online retailer is aiming to bank more than $1 billion in sales now, as its annual Amazon Prime Day brings Christmas-like shopping frenzy to July. While Amazon may suck all the oxygen out of […]

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all.  As we launch the new Searchmetrics Digital Strategies Group, we talked to Jordan Koene, one of our leading consultants and SEO strategists, about the state of content marketing […]

June 21st, 2018 | Pulse 1 comment

A lot of work goes into creating content that wins. There are many pieces that come together to give your audience an experience that converts. It’s like a football game: content is the team, a content calendar is the playbook and a content marketing platform is the coach. One player can’t carry a whole team to the […]

As search engines take on new smarts seemingly with each passing day, consumers gain access to quality information that can presumably make our lives easier. But it leaves marketers scrambling. Major algorithmic changes can require rethinking your content strategy and endlessly working to ensure content both old and new gets found.  One way to make all these changes […]

The world of search is evolving, with micro-targeting, voice search and accelerated mobile first initiatives upending the status quo and threatening to leave laggards to uncertain fates, speakers at the first Searchmetrics Summit in London said on May 9. The one-day search and content marketing conference explored how strategic SEO, technical SEO, digital marketing and […]

May 10th, 2018 | Pulse 4 comments
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