Tag archive: Marketing

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all.  As we launch the new Searchmetrics Digital Strategies Group, we talked to Jordan Koene, one of our leading consultants and SEO strategists, about the state of content marketing […]

June 21st, 2018 | Pulse 1 comment

A lot of work goes into creating content that wins. There are many pieces that come together to give your audience an experience that converts. It’s like a football game: content is the team, a content calendar is the playbook and a content marketing platform is the coach. One player can’t carry a whole team to the […]

As search engines take on new smarts seemingly with each passing day, consumers gain access to quality information that can presumably make our lives easier. But it leaves marketers scrambling. Major algorithmic changes can require rethinking your content strategy and endlessly working to ensure content both old and new gets found.  One way to make all these changes […]

The world of search is evolving, with micro-targeting, voice search and accelerated mobile first initiatives upending the status quo and threatening to leave laggards to uncertain fates, speakers at the first Searchmetrics Summit in London said on May 9. The one-day search and content marketing conference explored how strategic SEO, technical SEO, digital marketing and […]

May 10th, 2018 | Pulse 4 comments

Opening an e-commerce store is one of the best ways to sell the products that you love without the overhead or risk that comes with operating a brick-and-mortar store. That’s the good news. The bad? Since the barrier to entry is low, we’re seeing an untold number of e-commerce stores that are opening up online. In […]

Quality content is king when you’re trying to get found on the internet. While you may be a word nerd who is a master at spinning the most boring of topics into a memorable treatise, it’s not going to matter if it’s not being read; you have to have a plan to get discovered. That said, one […]

Let’s face it, anyone who mentions he or she is into search engine optimization at a party is bound to get yawns or polite disinterest while expounding on the subject. Mention you work in content marketing, though, and interest increases. What most people don’t understand is that the two are increasingly becoming intertwined as modern […]

It’s madness to predict a giant tourney outcome based on the numbers, right? Well, here at Searchmetrics, we’re all a little mad about March Madness. The betting pools have been filled, the brackets carefully (and not so carefully) chosen – and all that’s left now is the play. I partnered with our in-house data analyst, […]

March 16th, 2018 | Analysis No comments

As the overlap between search and content marketing continues to grow, company executives increasingly are seeking solutions that bridge the two disciplines. That means we as online marketers face the task of establishing company goals and KPIs, and then communicating them to different stakeholders within the company. In terms of iterative feedback, mutual support and […]

March 9th, 2018 | Partners 1 comment

Most anyone with experience in content marketing has heard the adage that content marketing is a marathon, not a sprint. As humans, we love to get ahead of ourselves despite the endless slew of cliches and parables:  ‘don’t count your chickens before they hatch’; ‘Don’t try to walk before you can crawl’;  and  ‘Rome wasn’t […]

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