Tag archive: content marketing

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Advertising is everywhere – on average, we see between 4,000 and 10,000 advertising messages every day. With communication taking place to such an excess, it is inevitable that the vast majority of messages will be irrelevant and miss their target. In this blog post, we explain how you can use persona groups for your business […]

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As content marketers, you’re tasked with creating content that squashes the competition and brings in more organic traffic. Coming up with unique ideas is a daunting task in itself, but coordinating your efforts while guiding in-house and freelance writers toward your content goals can be labor-intensive. There are a lot of boxes to check along […]

September 3rd, 2018 | Product Notes No comments

Who needs little things like the $700 billion US shoppers spend over the holidays when you’re Amazon? Four months before the traditional holiday shopping season kicks off, the online retailer is aiming to bank more than $1 billion in sales now, as its annual Amazon Prime Day brings Christmas-like shopping frenzy to July. While Amazon may suck all the oxygen out of […]

Just as every website needs a redesign over time to look fresh and new, a marketer’s content requires similar tune-ups. As business and customer needs evolve, and search engines tinker with their algorithms and set new rules of engagement, conducting a regular audit of your content is both necessary and required.  Our colleague Jasleen Kals […]

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Content is like pizza. Everyone says they love it, but any particular piece can vary a lot. Few want a pizza that’s gone cold by the time it’s delivered and even fewer want content that’s lost its freshness by the time it’s ready for publication. Read on to find out how to generate fresh content […]

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Once again, Berlin’s Kulturbrauerei (Cultural Brewery) was host to the Searchmetrics Summit, returning for the second time this year after February’s conference. The main event day saw a range of top industry experts speaking across two parallel tracks, with the venue filled with SEO experts, online professionals and content marketers. It was the morning of […]

November 23rd, 2017 | Events 1 comment
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Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used […]

June 8th, 2016 | General 6 comments

SEO Principles: Is content an important part of SEO? The answer is simply, yes. As far as SEO is concerned content plays a significant role in either promoting or degrading your website and yes, unique content is the keystone of any SEO plan of action. The content of your website remains the most important aspect of […]

August 1st, 2013 | General, SEO News 57 comments