GUESTS & RESOURCES
- Cassie Dell: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about how to correctly establish your SEO strategy. Together they review the strategy setting process and how to communicate its value in the organization.
Determining and focusing on specific issue areas with your strategy is key to its effectiveness. If you have a strong technical foundation, you can focus on content and optimizing high value keywords. Although a strong website doesn’t guarantee it’s providing what your consumers are looking for. Ensure the right context exists for executing certain strategies, otherwise your strategy will be misaligned with your actual goals.
Setting granular goals can help you effectively communicate a strategy’s relevance to company executives. Demonstrating how each strategy and method can achieve goals better presents your efforts, which can help gain approval or project funding from executives.