SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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SEO and Poker Analogies (Mental Models)
Voices of Search Time to read: 1 minPoker players and SEO specialists both weigh risk, thinking about whether a certain action will ruin their credibility, gauging the upside of a particular action or strategy. Poker and SEO’s most fundamental lesson lies in solving for expected value. In poker there’s a 50/49.5% chance of winning a lot of money or a thin spot of falling short or losing, or if by calling you lose money, but setting yourself up for a long-term win. SEO works similar in that respect when it comes to a range of business decisions and SEO strategies.Read More -
The Client-Content Waltz: How Freelancers Can Future-Proof Your Agency – Steve Pockross & Paul Zalewski // Verblio
Voices of Search Time to read: 1 minAlthough outsourcing content production to freelancers is a good idea, it’s best not to outsource every production task. Bottom-of-funnel content is best written by an in-house team as bottom funnel content requires deep, in-depth knowledge of your business. Case studies should be written by a long-term, in-house employee who knows your business best and can thoroughly speak to its achievements and benchmarks.Read More -
Marketing for the New Golden Era for Content
Voices of Search Time to read: 1 minContent marketing’s importance rose steadily since 2010, and consumers have become more savvy as they’ve adjusted to the digital landscape. Traditional marketing models no longer work as successfully as they once did with consumers, whereas content marketing provides both value and business to consumers.Read More -
Core Web Vitals are Coming!
Voices of Search Time to read: 1 minGoogle announced within the last week that web vitals officially go live in May 2021. Simply put, web vitals are a new ranking factor that evaluates how quickly a page loads, its interactivity and how much the page jumps around once it loads. Vitals’ criteria ultimately evaluates how stable and usable a webpage is for the user.Read More -
Algorithm Alert: Google December Core Update
Voices of Search Time to read: 1 minGoogle announced the final update of 2020 on Dec. 3, and indicates a continued trend of focusing on content quality throughout the year. The update caused fluctuation in stack results, where sites that appear twice with the same domain, or same ownership, in search results one after the other. Google aims to remove duplicate content, or similar content, from appearing in SERPs to diversify rankings, provide a better user experience and allow for more competition in ranking stacks.Read More -
2020 Review: Google’s Antitrust & Legal Battles
Voices of Search Time to read: 1 minEleven state attorney generals filed a lawsuit against Google this year claiming the company leveraged monopoly practices to dominate the search market. Attorney General Bill Barr stated Google controls as much as 90% of the search market, despite search features appearing on the majority of websites that belong to Amazon and Apple.Read More -
2020 Review: Fights Over Zero-Click Activity
Voices of Search Time to read: 1 minGoogle’s efforts to own the zero-click experience with voice queries increased throughout 2020, taking content from competitors like Rap Genius. An algorithm update in early 2020 sought to prevent showing the same result twice, in high positions for a user at the top of SERPs. This proved contentious among SEO specialists who saw pros and cons to the new update.Read More -
Black Friday 2020: Google Recap UK
SEO Time to read: 10 minWas Black Friday 2020 a dark day for online retail? Find out in our analysis of the biggest pre-Christmas online shopping event of the year!Read More -
2020 Review: Google Shopping and Amazon’s Competition
Voices of Search Time to read: 1 minThe COVID-19 pandemic significantly impacted businesses internationally and the massive shift to ecommerce influenced Google to implement changes. Google made product listing feeds free for its users, eliminating its pay model to assist small businesses through challenging times. However, Tyson believes it’s another method Google is applying to increase its competitive edge against Amazon by boosting its inventory.Read More -
2020 Review: Core Web Vitals & Ranking Factors
Voices of Search Time to read: 1 minGoogle continued its efforts rewarding websites that provided positive user experiences for its visitors. Although Google remained mum regarding ranking factors, signs and signals illustrated that the search engine is prioritizing websites with excellent technical structure and frameworks. Google also placed more emphasis on its communication efforts, giving advance notice to users almost a full year before its new web vitals go live in 2021.Read More
