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Tyson Stockton
Tyson Stockton 2020/12/15

2020 Review: Core Web Vitals & Ranking Factors

Voices of Search Time to read: 1 min

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he continues 2020 Year in Review week with Searchmetrics’ Director of Services Tyson Stockton and SEO Strategist Jordan Koene to discuss developments in ranking factors. Together they talk about how Google evaluated search performance throughout the year.

Google continued its efforts rewarding websites that provided positive user experiences for its visitors. Although Google remained mum regarding ranking factors, signs and signals illustrated that the search engine is prioritizing websites with excellent technical structure and frameworks.

Google also placed more emphasis on its communication efforts, giving advance notice to users almost a full year before its new web vitals go live in 2021. They explained what changes were scheduled for Search Console and what tools are available to users to prepare their sites for web vitals in the new year.

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Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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