SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Mastering “WHO” With Your SEO Campaigns
Voices of Search Time to read: 1 minIn order to understand the total addressable market (TAM), knowing more about the individuals you're targeting is critical to search marketing.Read More -
Determining an SEO Campaign’s Total Addressable Market (TAM)
Voices of Search Time to read: 1 minUnderstanding your total addressable market (TAM) as part of your SEO strategy is crucial to your overall search marketing approach. Knowing the size and makeup of your market can make you more discoverable.Read More -
SEO Predictions Week Pt. 5
Voices of Search Time to read: 1 minSEO Predictions Week concludes with the discussion around Google's antitrust lawsuit. The Department of Justice along with 11 states sued the company.Read More -
SEO Predictions Week Pt. 4
Voices of Search Time to read: 1 minThe fourth SEO prediction is all about shopping and the Search Engine Results Pages (SERPs). Google will continue to expand into the search experience.Read More -
SEO Predictions Week Pt. 3
Voices of Search Time to read: 2 minThe third SEO prediction for 2021 is the emerging alternative forms of search. The forms of search are voice and video search and verticalization of search.Read More -
SEO Predictions Week Pt. 2
Voices of Search Time to read: 1 minThe second SEO prediction for 2021 involves the renewed attention to new technical factors and performance metrics. This will continue to be center stage, as Google continues to focus on design and user experience.Read More -
SEO Predictions Week Pt. 1
Voices of Search Time to read: 1 minThe first SEO prediction for 2021 involves Google's core updates and how they will evaluate content this year. As Jordan discusses in this episode, Google will likely kick off the year by rolling out BERT and other content-focused updates to non-English languages and smaller markets as they adjust their Natural Language Processing (NLP) and Machine Learning (ML) approach.Read More -
Google’s switch to mobile first indexing: 5 tips for better rankings
SEO Time to read: 9 minGoogle will be switching to mobile first indexing in March 2021. Not ready? Read our tips help you prepared for the changeover!Read More -
Scream if you want to go faster!
SEO Time to read: 13 minOur Beginner's Guide to Google Core Web Vitals takes you on a ride through Google's Page Experience Ranking FactorsRead More -
eCommerce in 2021: Google‘s Winners and their Strategies
Analysis Time to read: 13 minThis Searchmetrics analysis reveals the ecommerce sites with the biggest growth in Google rankings and their strategies for 2021.Read More