GUESTS & RESOURCES
- Lillian Haase: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he wraps up SEO Battles Week with Searchmetrics’ Director of European Marketing Lillian Haase discussing how SEO compares to affiliate marketing. Together they define affiliate marketing channels and how SEO plays a part in it.
Compared to PR, affiliate marketing needs to be utilized carefully otherwise it could negatively impact your SEO efforts. When you manage affiliates familiarize them with your brand guidelines to set the direction for how they sell your products on their platform. Without brand alignment your mixed messaging and branding will get lost among your consumers and damage SEO efforts.
Affiliate marketing isn’t the best channel to use when you’re marketing a new product. Understanding an affiliate’s marketing processes are needed to realize how they obtain and drive traffic. Great affiliate marketers exist, but their methods need careful evaluation before they even get to work on your brand and products.