searchmetrics email facebook github gplus instagram linkedin phone rss twitter whatsapp youtube arrow-right chevron-up chevron-down chevron-left chevron-right clock close menu search

Should I Build a Company Directory?


Episode Overview:

Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about how building a company directory page can boost your SEO efforts. Together they use Ben’s MarTech website as a case study to see how valuable a company directory page is to an overall SEO strategy.

Countless directory pages exist online, and the key to differentiating your directory is to offer unique features while including all essential directory features that already exist. The more comprehensive and distinct your directory is, the more likely Google will rank it higher above competitors.

Before you dive into creating a directory, start small instead of committing to a huge directory of more than a 100 pages. Testing user engagement features like voting for businesses or ranking podcasts to gauge engagement traffic is vital to ensuring demand exists for your directory.

Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

Write a Comment

Note: If you enter something other than a name here (such as a keyword), or if your entry seems to have been made for commercial or advertising purposes, we reserve the right to delete or edit your comment. So please only post genuine comments here!

Also, please note that, with the submission of your comment, you allow your data to be stored by To enable comments to be reviewed and to prevent abuse, this website stores the name, email address, comment text, and the IP address and timestamp of your comment. The comments can be deleted at any time. Detailed information can be found in our privacy statement.